The success story of Nghia Son furniture with Alibaba Vietnam

In the era of digitalization, Vietnamese businesses are looking for opportunities to reach the global market, and Alibaba Vietnam has become an important bridge to help realize this dream. The success story of Nghia Son Wooden Furniture Production and Trading Co., Ltd. is a vivid testament to the power of the world's leading B2B e-commerce platform -Alibaba.com. From a wooden furniture business in Vietnam, Nghia Son has taken advantage of registering an account to open a store on Alibaba to export through Alibaba to reach buyers globally, achieving impressive milestones and inspiring many other businesses. Let's explore this inspiring journey through the article below.

The journey begins: Humble beginnings, big dreams

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Nghia Son Wooden Furniture Production and Trading Company Limited, established in Vietnam, is an enterprise specializing in manufacturing and trading wooden furniture products, including indoor furniture, outdoor furniture, and high quality processed wooden furniture products. With a team of skilled artisans and a focus on sophisticated design, Nghia Son has built a solid foothold in the domestic market. However, before 2008, expanding into the international market was still a difficult problem for the company.

The biggest challenge that Nghia Son faces is the difficulty in reaching the target market and building a brand in foreign markets. As a small and medium-sized enterprise, Nghia Son does not have enough resources to participate in international exhibitions or build expensive brand promotion campaigns. Additionally, the company lacked skills in digital strategies and modern marketing tools, making reaching global customers a major barrier. Mr. Tran Van Son, company director, once shared: "We have high quality products, made from sustainable wood sources and with unique designs, but bringing these products to international buyers is a big challenge. We don't know where to start."

Turning point with Alibaba: Door to the world

In 2008, Nghia Son realized the potential of B2B e-commerce and decided to register an account to open a store on Alibaba, marking an important turning point in his business journey. With support from Alibaba Vietnam, the company quickly set up an online store, opening up opportunities to reach millions of buyers from all over the world. Alibaba is not only a sales platform, but also a companion, providing the necessary tools and advice for Nghia Son to overcome initial barriers.

Alibaba Vietnam's consulting team worked closely with Nghia Son to optimize the online store. From building a professional business profile, taking high-quality product photos, to writing compelling product descriptions, every detail is meticulously taken care of. The company was also instructed to use Alibaba's smart marketing tools, such as Sponsored Brand, to increase visibility and attract potential customers. In particular, the Gold Supplier package has helped Nghia Son improve the reliability of the store, improve search rankings and create a good impression with international buyers.

Journey to optimize and conquer the global market

Registering an account to open a store on Alibaba is just the beginning. To truly stand out among the millions of suppliers on the platform, Nghia Son has taken full advantage of Alibaba's tools and services. Wooden furniture products, from indoor tables and chairs to outdoor furniture sets, are presented professionally with sharp images and detailed information about materials, production processes, as well as quality certifications. The company also focuses on using strategic keywords, helping its products appear in the top positions when buyers search for keywords such as "high quality wooden furniture" or "Vietnamese processed wooden furniture".

One of the important factors helping Nghia Son succeed is the support from Alibaba's data analysis tools. Thanks to that, the company can identify potential markets such as the US, Europe, and Japan, and clearly understand customer needs and trends. Alibaba also provides training programs and online seminars, helping Nghia Son team improve their skills in e-commerce and digital marketing strategies. “We learned how to optimize advertising costs, analyze customer behavior, and build long-term strategies to maintain relationships with international partners,” Mr. Son shared.

Results exceeding expectations: Impressive numbers

After more than a decade of operating a booth on Alibaba, Nghia Son Wooden Furniture Production and Trading Co., Ltd. has achieved amazing results, affirming the power of exporting through Alibaba to reach buyers globally:

Impressive revenue: The company achieves revenue of 45 million USD per year, of which 30% comes fromAlibaba.com. This is a desirable number for a small and medium-sized enterprise.
Outstanding revenue growth: In 2023, Nghia Son's revenue increased by 50% compared to the previous year, largely thanks to international orders from Alibaba.
Traffic doubled: After one year of using Sponsored Brands, traffic to Nghia Son's booth doubled, helping the company reach more potential customers.
The number of orders grows steadily: The average number of orders increases by 30% each year, showing the stability and effectiveness of the business strategy on Alibaba.
Top ranking: Nghia Son's booth achieved top 1 ranking for main product keywords, helping triple the number of buyers visiting the product.
Loyal customers increase: Thanks to the quality of products and professional services, the number of customers returning to buy products increases sharply, contributing to building long-term relationships with international partners.

These numbers are not only a business achievement, but also a testament to the potential of Vietnamese businesses when they know how to take advantage of the right platform and strategy.

Alibaba: A companion on the export journey

Nghia Son's success cannot be achieved without support from Alibaba Vietnam. This platform has helped the company optimize costs through intelligent marketing tools, from keyword advertising, data analysis, to Sponsored Brand campaigns. These tools not only help increase product visibility, but also enhance customer experience, thereby improving conversion rates and revenue.

In addition, Alibaba has supported the display of Vietnamese exporters' products to global buyers, helping Nghia Son build stronger brand recognition in demanding markets such as the US, Europe and Japan. "Alibaba is not only where we sell, but also where we learn and grow. Thanks to tools and advice from Alibaba, we have turned initial challenges into opportunities to grow," Mr. Son emphasized.

Message from Nghia Son: A call to action

Sharing about his journey, Son, director of Nghia Son Wooden Furniture Production and Trading Company Limited, could not hide his pride:

"Alibaba Vietnam has opened a door for us to reach our global dream. From a small business in Vietnam, we have brought our sophisticated wooden furniture products to customers in all five continents. Alibaba not only helps us increase revenue, but also provides opportunities to build a brand and connect with partners that we previously only dared to dream of. If you have good products and a desire to reach out, let Alibaba become your friend. your companion!”

This sharing is not only a success story, but also an inspirational call for Vietnamese businesses that want to conquer the international market.

Lessons and inspiration for Vietnamese businesses

Nghia Son's story is a vivid testament to the potential of Vietnamese businesses when participating in global e-commerce. Alibaba Vietnam is not only a sales platform, but also a comprehensive support ecosystem, from registering an account to open a store on Alibaba, optimizing products, to building a digital marketing strategy. With Alibaba's companion, small and medium-sized businesses can overcome financial, experience, and market barriers to reach the world.

If you are cherishing the dream of bringing your products to global customers, start today by registering an account to open a store on Alibaba. With smart tools, dedicated support from a team of experts, and the opportunity to reach millions of buyers globally, Alibaba will be your companion to help you turn your export dreams into reality.

From a small stall to great success

From a modest wooden furniture business in Vietnam, Nghia Son Wooden Furniture Production and Trading Co., Ltd. has grown to become a sought-after supplier in the international market, thanks to the support of Alibaba Vietnam. Their journey is an inspiring story of perseverance, creativity, and the ability to leverage technology to conquer new heights.

Let Alibaba become the bridge to help you bring your brand and products to global buyers. Register an account to open a store on Alibaba today and start your own export journey!Alibaba Vietnamalways ready to accompany Vietnamese businesses to reach out to the ocean. Let'sContact us for a free consultationtoday!