Nam Son – A 16-year journey of global breakthrough with Alibaba Vietnam

1. Starting from a dream of bringing Vietnamese products far away

More than 16 years ago, when B2B e-commerce was still a new concept for most Vietnamese businesses, Mr. Nguyen Van Son, founder of Nam Son, saw a special opportunity from registering an account to open a store on Alibaba.

"We do not have an advantage in marketing or an international distribution network, but we have the belief that Vietnamese products, if they are of good quality, can reach the world. And Alibaba is the door that opens that door." – Mr. Son shared.

Since 2011, Nam Son has become one of the pioneering Vietnamese enterprises to joinAlibaba.com, with a simple but aspirational goal:

“Bringing Vietnamese agricultural machinery to serve farmers around the world.”

2. Initial challenges – trust and fierce competition

Nam Son's first journey on Alibaba was not easy. Like many other Vietnamese businesses when they first registered to open a store on Alibaba, the company faced a series of difficulties:

• International buyers do not have enough confidence to make purchasing decisions.

• Although there are many product views, the conversion rate to orders is still low.

Nam Son faces challenges in increasing product impressions to compete with suppliers from China, India, or Thailand. Mr. Son once confided:

"At that time, customers asked a lot, but they were still hesitant. They were afraid that the goods would not be as described, afraid that the supplier would not be reputable. We understand that to sell products, we must first build trust."

3. Transformation journey - Turning point from the Verified Supplier badge

After many years of effort, Nam Son decided to upgrade to a Verified Supplier account - a service package introduced by Alibaba as a solution to help businesses increase reliability and order conversion rates. By being verified by SGS Global, Nam Son not only has a reputable certification mark on its booth page, but also possesses a superior competitive advantage compared to unverified competitors.

"As soon as we were verified, we saw a clear difference. Buyers were more confident, they asked more specific questions and were willing to discuss details about the order. We successfully closed our first order with a customer from the US within just a few weeks of upgrading their account." – Mr. Son recounted.

3.1. Alibaba helps expand global visibility

Before Alibaba, Nam Son's export market was limited to Asia. But since joining the platform, requests for quotes started coming from “unexpected” regions like South America, Eastern Europe, and Africa. Alibaba has helped Nam Son's product visibility increase sharply, meaning the business has the opportunity to reach more quality buyers globally.

3.2. Sustainable growth thanks to reputable brands

The Verified Supplier badge is not just a mark of approval, but a commitment to quality, process, and transparency. Thanks to that, customers not only trust the product, but also the business behind the product. This helps Nam Son expand its customer base and build long-term relationships with many international partners.

4. Proud achievements after 16 years of accompanying Alibaba

4.1. Reaching international level

After 16 years of operation aboveAlibaba.com, Nam Son has become one of the Vietnamese agricultural machinery suppliers with the most stable international customer base. Machine lines such as plows, sprayers, and harvesters manufactured by Nam Son have appeared in more than 20 different countries.

4.2. Closing orders with US customers - a memorable milestone

One of Nam Son's most important milestones is the successful closing of orders with American customers - a market considered to be demanding and with strict quality requirements. Thanks to the Verified Supplier account, Nam Son quickly received the trust of this customer right from the first exchange.

4.3. Expanding the global customer base

Nam Son not only receives requests from familiar regions such as Asia or Europe, but also from potential emerging markets.

"We have received purchase requests from South Africa, Chile and even Egypt - places where we never thought there would be customers interested in Vietnamese agricultural products."

4.4. Alibaba - the platform that helps Nam Son develop sustainably

Nam Son sees Alibaba not just as a sales channel, but as a strategic platform to help businesses develop long-term exports.

Thanks to Alibaba Vietnam's diverse ecosystem, businesses are supported in marketing, analyzing customer data, optimizing keywords and enhancing brand image on international platforms.

5. Message from Nam Son representative: "Opportunity only comes to those who dare to try"

Mr. Nguyen Van Son - Director of Nam Son Mechanical Manufacturing Company Limited shared:

"We started when no one believed that a small mechanical business in Vietnam could sell to the US. But Alibaba proved the opposite. When you dare to register an account to open a store on Alibaba, you are opening the door to bring your brand globally. What is important is not just the product, but the trust you build - and Alibaba has helped us do that."

Mr. Son also sent a message to other Vietnamese businesses:

"If you are still hesitant, start today. Alibaba Vietnam has full tools and support to help Vietnamese businesses exporting through Alibaba reach global buyers. Don't wait until the market is saturated to act. Be a pioneer - like Nam Son 16 years ago."

6. Lessons from Nam Son - When trust is placed in the right place

Nam Son's story is not only a business journey, but also an inspirational lesson for thousands of Vietnamese businesses that want to expand into the international market. They have proven that:

• The quality of Vietnamese products can completely conquer the world.

• Technology and e-commerce are the keys to helping shorten geographical distances.

• Alibaba Vietnam is a bridge to help Vietnamese businesses confidently enter the global market.

7. Nam Son and its desire to bring Vietnamese products to the world

From a small mechanical business, Nam Son wrote an inspiring success story by registering an account to open a store on Alibaba. 16 years of perseverance, effort and belief in the power of B2B e-commerce have helped them achieve what seemed far away: exporting through Alibaba to reach buyers globally.

Nam Son's story is not only a pride for the business, but also a clear testament to the importance of Alibaba Vietnam - a reliable companion in the journey of bringing Vietnamese products to the world.Let Alibaba become the bridge to help you bring your brand and products to global buyers. Register an account to open a store on Alibaba today and start your own export journey!Alibaba Vietnamalways ready to accompany Vietnamese businesses to reach out to the ocean. Let'sContact us for a free consultationtoday!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

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