How to build a Vietnamese brand on Alibaba from scratch

1. Overview of reasons why Vietnamese businesses should build brands on Alibaba

• Alibaba is currently the world's largest B2B e-commerce platform, suitable for Vietnamese businesses that want to export.

• Businesses are looking for "Alibaba Vietnam" or "consulting about opening an Alibaba store" more and more due to the trend of digital transformation.

• The B2B sales model on Alibaba helps businesses reach buyers from the US, EU, Middle East, India, East Asia...

• Vietnam belongs to the group of countries strongly supported by Alibaba, especially in the agricultural products, food, handicraft, and household appliances industries.

• Exporting through Alibaba helps build an international brand faster than traditional methods.

2. Understand the B2B model on Alibaba and how this e-commerce platform works

• Alibaba operates according to the international buyer-seller connection model.

• Buyers find suppliers through: keywords, industry directories, RFQ (Request for Quotation), promotion campaigns.

• Suppliers need to optimize the following factors:

- Storefront

- Products (Product Listing)

- Pricing Strategy

- Respond to Inquiry

- Video Factory + SGS Verification to increase Trust Score.

• Alibaba algorithm works based on:

- Activity Score

- Message response rate

- Quality of listing content

- Inquiry conversion rate => orders

- Production capacity & business profile.

• Understanding the B2B model on Alibaba is the first step to building the "Made in Vietnam" brand.

3. Starting from scratch: how Vietnamese businesses prepare before opening an Alibaba store

• Identify suitable product lines for the B2B market:

- Agricultural products: cashew nuts, coffee, pepper, cinnamon, tea, dried fruit.

- Food & household items: fish sauce, spices, shrimp paste, rice paper.

- Light industry: rubber, engineering plastics, construction materials.

- Handicraft: fine art wood, bamboo and rattan, ceramics.

• Prepare production capacity or stable source of goods.

• Legal preparation: business registration, tax code, inspection certificate (if necessary).

• Consulting on opening an Alibaba store from experts helps save 3–6 months of trial and error.

4. The process of opening a store on Alibaba follows international standards

• Register a business account on Alibaba Vietnam.

• Authenticate your business by email + business license.

• Choose the appropriate sales package:

- Basic

- Standard

- Premium (suitable for businesses that want to promote exports through Alibaba)

• Store setup includes:

- Brand Logo

- Booth banners

- Company Profile (capacity introduction)

- Certificates: ISO, FDA, HACCP, SGS...

Connect with the booth opening consulting team for initial configuration.

5. How to build a Vietnamese brand on Alibaba from your child

number 0

Determine the brand story (Brand Story)

• Focus on Vietnamese origins.

• Emphasize quality, standards and durability.

Storefront Optimization

• Professional banner design, representing the industry.

• Include a clear brand slogan.

• Attach videos about the factory or production process.

Create product listing according to international standards

• SEO standard title: “Vietnamese Dried Mango Manufacturer – Premium Quality”.

• Clear description: material, size, MOQ, packing, delivery time.

• Images 3–7 high quality photos, add infographic.

Hero Product Development

• Choose 3–5 high-profit products.

• Optimized to generate a stable amount of Inquiry.

• Increase conversions with certificates and feedback.

Participate in Alibaba campaigns

• March Expo

• Super September

• Ready To Ship Program

Optimize Inquiry response

• Reply in the first 10 minutes to increase ratings.

• Use the standard response form.

• Insert company profile + catalog.

Apply Video Factory & SGS Verification

• Increase Trust Score.

• Priority displayed on Alibaba's AI Recommendation.

Building a Vietnamese brand through content

• Post a short video about the production process.

• Share photos of workers and production facilities.

• Create trust with international buyers.

6. Optimize SEO on Alibaba to increase visibility

Keywords should be based on:

• Search Volume

• Buyer Behavior

• Competitor Insight

Use these types of keywords:

• Short-tail: “Vietnam Pepper”

• Long-tail: “Vietnam Black Pepper Supplier with FDA”

• Niche keyword: “Non-GMO Rice Vietnam”

Allocate keywords appropriately in:

• Title

• Bullet Points

• Product Details

• Alt photo

7. Marketing strategy on Alibaba for Vietnamese businesses

• Optimize “Daily Operations” to increase operating scores.

• Use P4P (Pay for Performance) advertising.

• Push key products into hot categories.

• Create marketing videos with Video Factory.

• Participate in B2B sales livestream.

9. Pricing Strategy to suit the international market

Refer to competitor prices on Alibaba. 3 price levels apply:

• Selling price according to low MOQ

• Price according to average MOQ

• Price according to 20ft/40ft Container

Update seasonal prices & logistics fluctuations.

10. Inquiry processing process to increase conversion rate

• Respond within the first 5–10 minutes.

• Send catalog immediately after reply.

• Ask about: target market, needs, MOQ.

• Suggest alternative products to upsell.

• Propose optimal transportation plans.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam