The Story of Reviving a Family Business Through B2B Digital Transformation

The strong development of cross-border e-commerce is opening up a growth path for many traditional manufacturing enterprises in Vietnam. The story of Mr. To Nghiep Sieu (Steven) - the second generation to take over Hanh Sanh Co., Ltd. (specializing in manufacturing electric fans since 1996) - is a vivid demonstration of successful transformation thanks to the application of digital tools and participation in the global B2B exchange.

1. Challenges of Traditional Manufacturing Enterprises Facing the New Wave

• Completely dependent on domestic distribution channels: Enterprises mainly sell through traditional agents and retail stores and are subject to fierce price competition in the domestic market.

• Pressure on seasonality in business: Electric fan products consume strongly in the hot season but sales are almost zero in the rainy season, putting great pressure on cash flow and factory maintenance costs.

• Lack of experience in approaching international customers: The business does not have a global marketing department, finding foreign importers using traditional methods is costly but not very effective.

• Urgent need to find new markets: Expansion into countries with year-round tropical climates was identified as key to helping the business flatten the revenue curve between seasons.

2. Strategic Vision Step: Bringing Businesses to the International E-commerce Platform

• Quickly seize digital transformation opportunities: Realize the huge potential when platformingalibababegan promoting support for manufacturers in the Vietnamese market, business leaders decided to change their thinking about doing business.

• Reasonable initial budget investment: The business convinces the board of directors to invest in a membership package worth 2,500 USD to own an official online store.

• Cooperate with authorized partners: Enterprises proactively seek companionship from unitsprivateConsulting on opening local booths to complete the construction of the interface (minisite), establish product catalogs and standardize the process of receiving inquiry letters.

• Proactively carry out legal processes: The staff quickly prepares the business license and quality certificate to complete the Alibaba business account registration procedure.
  

  

Product ofHanh Sanh Co., Ltd on Alibaba platform

3. First Sweet Fruit: International Order of 2 Containers From Spam Box

First success of business on Alibaba

4. Breakthrough Production Scale Thanks to Sustainable Growth

• Maintain a growth rate of 20% per year: Revenue from the B2B floor has continuously grown over the years, reaching the 300,000 USD mark, becoming an important export pillar of the company.

• Expand factory scale and personnel: From an initial factory, the business has developed a workshop specializing in manufacturing plastic components and a complete assembly workshop, doubling the total number of employees (about 60 employees).

• Optimize seasonal product strategy: Businesses take advantage of the off-peak time of electric fans to invest in research into new home appliance product lines, helping to increase Star Rating and increase visibility on the floor.

• Take advantage of innovative marketing tools: The enterprise is one of the pioneers in applying the Livestream sales feature and livestreaming factory tours during the social distancing period, helping to maintain stable orders and ensure jobs for workers.

5. Experience in Cost Optimization and Booth Operation for New Businesses

Experience drawn from successful business owners

6. 5-Step Roadmap for Traditional Businesses to Start B2B Exporting

• Step 1: Review the product catalog, prepare technical documents in English and take standard HD product photos.

• Step 2: ContactConsulting unit opens official boothfor support in orienting keyword strategies and building a store interface that attracts buyers.

• Step 3: Prepare complete business legal documents to register for an Alibaba account and complete the identity verification steps.

• Step 4: Upload product information system, integrate direct interactive features such as Livestream, 360-degree factory video to increase reputation score.

• Step 5: Actively search for orders on the RFQ market, allocate reasonable keyword advertising budget and maintain continuous interaction frequency with potential customers.

Contact us for advice on opening a booth - Don't wait another day!

Are you in Dong Nai, Binh Duong or Ho Chi Minh City? COMPANY LIMITEDALIBABA.COMVIETNAM - ALIBABA VIETNAM is ready to support:

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• E-mail:[email protected]

• Phone:+84 0987258510(Mr. Dan - main consultant)

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Nhat Ward, Bien Hoa City, Dong Nai

• Branch 3:123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam

Call now0987258510 – Mr. Danfor free consultation, support in opening a booth, optimizing products and exporting plans to the West in 2026. No consultation fee, no commitment, just need you to be ready to act!