Alibaba's economical operating solution for small businesses

1. What difficulties do small businesses encounter when exporting through Alibaba?

• Lack of personnel who understand how to operate the B2B e-commerce platform.

• Don't know how to open an international standard booth.

• Not understanding the display and SEO algorithms on Alibaba.

• Low inquiry response rate, easy to lose potential buyers.

• Not knowing how to classify buyers and handle RFQ effectively.

• There is no cost-optimized P4P advertising strategy.

• Not understanding the export process through Alibaba and INCOTERMS standards.

• Lack of experience optimizing product content, images, and videos.

• Don't know how to take advantage of Alibaba Vietnam tools to increase visibility.

• High self-operation costs and costly trial and error times.

2. B2B model on Alibaba and how the e-commerce platform works

• Buyers find products through keywords and product categories.

• The system returns results based on SEO, store quality score and interaction history.

• Buyer sends inquiry or request for quotation (RFQ) directly to the business.

• Businesses respond → get activity points + increase the likelihood of appearing on the top.

• P4P advertising helps push products to the top of searches faster.

• Content, images, videos and keywords are optimized to make it easy for buyers to find.

• International standard booths will be more trusted, increasing the inquiry rate.

• RFQ Market is a place where buyers proactively send requests, with a high chance of closing orders.

• Active score and response speed are important factors for maintaining visibility.

• If small businesses do not understand the B2B model, it will be difficult to make quality inquiries.

3. Alibaba Vietnam - opportunity for small businesses

• Support Vietnamese businesses to reach global buyers.

• Provide booth opening consultation and business verification guidance.

• The B2B model helps small and medium businesses easily access international markets.

• The cost is much lower than trade fairs or traditional export channels.

• Industries with advantages: agricultural products, food, handicrafts, garments, spare parts...

• Training courses from Alibaba Vietnam help businesses understand how to operate e-commerce platforms.

• Optimize the booth according to international standards to increase inquiry rate.

• Easily measure effectiveness through Alibaba's dashboard.

• Global buyers access products 24/7, not limited by time zones.

• The online B2B trend is increasingly dominant, especially for small businesses.

4. Why should small businesses hire Alibaba operations services?

• Save costs compared to building your own international trade team.

• There are experts monitoring algorithms, SEO and RFQs every day.

• Optimize stores, products, keywords and images according to B2B standards.

• Manage inquiries quickly, increase response rate => increase chances of closing orders.

• Run P4P ads effectively, without wasting your budget.

• Increase product visibility and ranking on e-commerce platforms.

• Helps businesses focus on production, not worrying about online operations.

• Optimize Activity and Performance scores to maintain long-term visibility.

• Increase the conversion rate of inquiries into export contracts.

• Support businesses to expand sustainable international markets.

5. Alibaba operating service process for small businesses

• Consulting on opening a booth: choosing an industry, verifying the business.

• Booth setup: layout, banner, logo, capacity profile.

• Keyword SEO: research and implementation for each product.

• Write standard B2B content: describe products in detail, attract buyers.

• Image and video design: international standards, increase inquiry rate.

• Track metrics: impressions, clicks, inquiries, activity scores.

• Inquiry and RFQ management: quick response, buyer classification.

• Run P4P ads: increase visibility of key products.

• Weekly/monthly report: strategy for improving and expanding the market.

• Internal corporate training: self-operate after the service ends.

6. Store optimization strategies to increase inquiry

• Optimize product title according to 5-part standards: Name + Material + Size + Application + SEO keywords.

• Optimize images and videos: beautiful layout, clear specifications, product demo videos.

• Optimize SEO keywords: main - secondary - long, by industry.

• Periodic product updates: increase activity scores and impressions.

• Optimize RFQ Market: proactively find potential buyers.

• Classify buyers and respond quickly: increase closing rate.

• Refer to the Alibaba dashboard report to adjust your strategy weekly.

• Use key product showcases to increase buyers' purchasing ability.

• Optimize Company Profile: increase reliability and reputation.

• Take advantage of Alibaba Vietnam's analysis tools to select potential markets.

7. Specific benefits of Alibaba operating services

• Increase product and store visibility quickly.

• Increase the number of quality inquiries => higher chance of closing orders.

• Optimize P4P advertising costs, avoid waste.

• Businesses do not need to hire full-time employees.

• Save operating time, focus on production and order management.

• Standard booth, standard B2B content => increased reputation with international buyers.

• Update export strategy through Alibaba continuously according to the market.

• Help small businesses break through in 1–3 months of single output.

• Support businesses to expand sustainable export markets.

• The service comes with consulting for businesses to operate on their own after the contract expires.

8. Successful case studies

• Small businesses in the handicraft industry: increase inquiry from 0 => 50/month in 60 days.

• Processed food businesses: from 10 inquiries to 120 inquiries in 3 months.

• Reason: SEO optimization, images/videos, professional inquiry response.

• Operational services help businesses not waste time on trial and error.

• Increase the conversion rate of inquiries into successful export contracts.

9. Cost and efficiency when hiring Alibaba operating services

• The cost of hiring a service is much lower than recruiting internal personnel.

• The effect of increasing inquiries and orders is evident after 30–60 days.

• Save costs for learning and testing algorithms of e-commerce platforms.

• High ROI thanks to optimizing keywords, content, images and buyer feedback.

• Easily choose a service package that fits your small business budget.

10. Conclusion

• Alibaba operating solutions are an economical and effective way for small businesses.

• Increase visibility, increase inquiry, reduce risks and operating costs.

• Hiring services helps businesses focus on production and expand the global market.

• Exporting through Alibaba becomes easy when you have a team of experts on your side.

• Open a standard store, optimize SEO, manage inquiries professionally → breakthrough international sales.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam