From Importer to Manufacturer Reaching the World | Alibaba.com

From an import and distribution business in Vietnam, Proline Vietnam has gradually transformed itself into a manufacturer, expanding exports to more than 15 countries and building relationships with international customers through Alibaba.com.

Behind this journey is her storyNguyen Xuan Hai Yen, Deputy Director of Proline Vietnam - who turned the initial difficulties in export into motivation for businesses to reach the global market.

From importer to manufacturer

Proline Vietnam began operating in 2013 with the model of importing and distributing products in the domestic market.

Realizing the potential of the manufacturing sector, in 2016, the business decided to build a factory in Hanoi, focusing on producing packaging material products.

Proactive production helps Proline better control quality, products and the ability to meet customer needs. However, for sustainable development, businesses need to look for new markets outside of Vietnam.

This is when Alibaba.com becomes one of the important channels in Proline's strategy to reach international customers.

From inactive stalls to customer search channels

international

Previously, Proline Vietnam had a store on Alibaba.com but had not exploited it effectively. The stall has been virtually inactive for about two years and has not yet yielded significant results.

Realizing this opportunity, Ms. Yen decided to directly participate in operations and learn how to develop business activities on the platform.

Instead of just posting products and waiting for customers, businesses began to proactively improve their image, understand market needs and improve their ability to interact with international buyers.

This process requires time and perseverance, especially when Proline does not have much export experience.

Proline booth products on Alibaba

Two years of persistently conquering Japanese customers

One of Proline Vietnam's most important milestones is winning customers in Japan.

It took the business about two years to meet customer requests, going through many sample submissions but not yet receiving approval.

Instead of giving up, Proline continuously improves the product based on the feedback it receives. This process helps businesses better understand the strict standards of international customers.

In the end, perseverance paid off.

Success with Japanese customers became the foundation for Proline to confidently approach other markets, including the US and UK.

Quality creates long-term customers

For export businesses, getting the first order is just the beginning. The ability to retain customers and generate repeat orders is critical for long-term growth.

Proline Vietnam has focused on improving product quality and the ability to meet the requirements of each market.

One large UK customer generated approximately $100,000 in repurchase orders, demonstrating the potential of building long-term B2B relationships with international customers.

According to the story shared on Alibaba.com, Proline has now exported products tomore than 15 countries, marking a significant transition from an import business to a manufacturer targeting the global market.

From entrepreneur to lecturer Alibaba.com

Not only developing business activities, Ms. Nguyen Xuan Hai Yen will also become an Alibaba.com instructor from 2022.

With practical experience in the process of finding customers, negotiating and exporting, she shares knowledge with the business community on topics such as exporting, digital marketing and using business support tools on Alibaba.com.

This is also a testament to the spirit of constantly learning and sharing experiences to develop with the Vietnamese business community.

Shared by Ms. Nguyen Xuan Hai Yen at the Accio Work Alibaba launch event

4 lessons for businesses wanting to export

Real-life experience from business owners

From Vietnam reaching out to the global market

Proline Vietnam's journey shows that the internationalization process can start with very small steps: improving the booth, finding the first customers, listening to feedback and persistently perfecting the product.

From an import business in 2013, Proline has become a manufacturer since 2016 and gradually expanded its export activities to more than 15 countries.

This story is a source of inspiration for Vietnamese businesses looking for international customers and wanting to bring their products to the global market.

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