Why do Vietnamese businesses fail on Alibaba even though their products are good?

1. Not understanding the B2B model on Alibaba

Alibaba is an international B2B platform, connecting suppliers with global buyers. Vietnamese businesses often:

• Only focusing on products without understanding what buyers need.

• Don't understand the product display algorithm clearly.

Consequence:The product is good but no one sees it, leading to failure.

2. The store has not been optimized

Many businesses open simple booths:

• Product description lacks detailed information.

• Images/videos are not professional.

• Not optimizing internal SEO or related keywords: alibaba, alibaba Vietnam, opening a store, consulting on opening a store, exporting through Alibaba.

• Buyers do not trust and quickly leave the booth.

3. Lack of marketing and advertising strategy

A good product cannot sell itself without a promotion strategy. Ignored elements:

• P4P (Pay-for-Performance) and Alibaba internal advertising.

• Incentive programs and promotions.

• Video, content and brochure attract buyers.

Vietnamese businesses often do not take advantage of marketing, leading to losing to Chinese competitors or other suppliers that have optimized advertising.

4. Not taking care of buyers and handling inquiries effectively

International buyers care about: speed and quality of response. Vietnamese businesses often:

• Respond slowly or without complete information.

• Not following up on reviews, feedback or inquiries.

Result:Buyers do not trust and leave, leading to low conversion rates.

5. Not researching competitors

Many Vietnamese businesses only focus on products without analyzing direct competitors on Alibaba. Not knowing what your opponent is:

• How much is the selling price, MOQ, lead time.

• How they describe products, create images/videos.

• Marketing and advertising strategy.

Consequence:Businesses fail to position products and compete effectively.

6. Limitations in booth care

Some businesses do not update information regularly:

• New products are not added promptly.

• Outdated images/videos.

• Product descriptions are not optimized when the algorithm changes.

Result:Store visibility reduces, losing buyer trust.

7. Not investing in professional images and videos

International buyers decide to buy based on product images/videos. Vietnamese businesses often:

• Unprofessional photography, not many angles.

• There are no product demo videos or instructions for use.

Consequence:Although the product quality is still underestimated.

8. Not optimizing B2B standard product descriptions

Product descriptions are the main selling tool on Alibaba. Common errors:

• Lack of specifications, dimensions, materials, applications.

• There are no keywords related to export and SEO: alibaba, alibaba Vietnam, opening a store, consulting on opening a store, exporting through Alibaba.

• The content is too sketchy and does not convince buyers.

Result:buyer does not understand the product and does not send inquiry.

9. Not building reputation and brand

Buyer prioritizes reputable suppliers with certificates and export history. Vietnamese businesses often do not:

• Proof of production capacity and quality certificate.

• There are reviews or case studies.

• Building a brand on the booth.

Result:Buyer chooses a more reputable competitor even if the product is equivalent or better.

10. Not continuously monitoring and optimizing

Alibaba is a highly competitive, constantly changing market:

• Product display algorithm, preferential policies, P4P program.

• Buyer trends change with seasons and markets.

• Vietnamese businesses often open booths and then abandon them, leading to reduced visibility and failure.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam