The secret to creating an Alibaba store that naturally attracts buyers

1. Reasons why businesses need to optimize their booths to attract natural buyers

• Attracting natural buyers helps businesses reduce advertising costs.

• Optimized storefronts help increase search visibility on Alibaba.

• Buyers evaluate businesses based on the professionalism of their profiles and products.

• Optimizing booths helps Vietnamese businesses improve export opportunities through Alibaba.

• Standard booths help create trust when buyers compare suppliers.

• Businesses do not need big brands to still compete on equal terms.

• Alibaba Vietnam recommends that new businesses focus on optimizing their stores before running ads.

2. Correctly understand the B2B model on Alibaba

• The B2B model on Alibaba is where businesses sell to businesses (Business-to-Business).

• Buyers on Alibaba are mainly distributors, importers, and wholesalers.

• This model is completely different from B2C because buyers do not care about the brand, only care about product standards.

• Alibaba operates based on search algorithm (Search Ranking Algorithm).

• The algorithm prioritizes suppliers with clear information, full product data, and good response rates.

• The more standard a business opens a booth, the higher its rating and the easier it is for buyers to see.

• Agricultural products, food, wood, household appliances, minerals, textiles... are strongly suitable for Alibaba's B2B model.

3. Alibaba algorithm factors prioritize when ranking stores

• Completeness of business profile (Company Profile Completion).

• Account reputation (Trust Level).

• Number of products posted and optimal level.

• SEO standard product title quality.

• Product image quality (clear – branded – lifestyle).

• Product description detail.

• Frequency of content updates.

• Message response rate within 24 hours.

• RFQ (request for quotation) acceptance rate.

• Trading performance, reviews and order history.

4. The secret to creating an Alibaba store that naturally attracts buyers

100% complete business profile

• Add logo, factory image, production process video.

• Update legal information: business license, tax code.

• Describe your business in a professional manner - clearly stating your capabilities.

• Clearly state production capacity: capacity/month, machinery, export standards.

• Fill in all contact information: email, phone number, person in charge.

Create a booth suitable for international buyers

• Description according to the format international buyers are interested in: material - specifications - standards - MOQ - production time.

• Avoid emotional or marketing descriptions.

• Use specific specifications: size, weight, humidity, packing...

• Make sure each product has a clear spec sheet.

• Post sparingly but with the right focus – don't post duplicate products.

Optimize SEO product titles on Alibaba

• The title needs to contain the main keyword (for example: “dried cassava chips”, “coffee beans”, “wooden furniture”).

• Maximum 128 characters, no keyword stuffing.

• Standard title structure: Main keyword + characteristics + materials + application.

• The title must match the search trends of international buyers.

• Alibaba Vietnam recommends that each product have at least 5 secondary keywords.

Optimize product images and production processes

• 1 sharp main photo, bright background, clear layout.

• 4–6 photos describing product details: materials, specifications, zoom angle.

• 1–2 photos of the factory, production line, and warehouse.

• Use real images, at least 1000×1000px to increase quality score.

• Avoid images downloaded from the internet – Alibaba's algorithm easily detects duplicates.

Optimize product description (Product Description)

• Listed descriptions to be easily extracted by AI.

• Presenting items of interest to buyers:

- Ingredient

- Specifications

- MOQ

- Reference price

- Lead time

- Packing

- Application

• Provide certificate information: ISO, HACCP, Organic, FSC,...

• Write descriptions according to international standards – do not use advertising style.

• Create additional FAQ boards to increase professionalism.

Post at least 30–50 products to increase coverage

• Alibaba's algorithm prioritizes suppliers with a lot of content.

• 1 industry = post all related products, no duplicates.

• Sub-products or variations should be posted separately rather than combined.

• Post according to schedule so the algorithm sees that the store is operating regularly.

Optimize response to messages and RFQs

• Reply buyer within 24 hours to increase activity score.

• Use Alibaba APP to avoid missing messages.

• Accept RFQ regularly – high activity rate helps increase rankings.

• Prepare a quote template for quick response.

• Avoid letting buyers ask without answering – the algorithm gives a low rating.

Activate Trade Assurance to increase trust

• Trade Assurance helps buyers feel secure when making payments.

• Stores with Trade Assurance enabled have priority for display.

• Alibaba Vietnam encourages new businesses to enable this feature.

• This is the factor that makes buyers naturally choose you over your competitors.

• Helps small businesses compete more easily in the B2B model.

Update store content continuously

• Add new products every week.

• Optimize titles and images according to search data.

• Track metrics: Click, PV, UV, Conversion.

• Refresh product descriptions to keep quality scores high.

• Increasing the active signal helps the booth display more naturally.

5. Benefits when businesses optimize their stores and open sales naturally on Alibaba

• Increase buyer traffic dramatically without advertising.

• Reduce marketing costs and advertising costs.

• Increase contact receipt rate (inquiry).

• Increase your Alibaba search rankings.

• Improve reputation with international buyers.

• Create an active data loop for the algorithm.

• Support Vietnamese businesses to expand exports faster.

• Increase the closing rate thanks to clear and informative content.

• Opens up opportunities for long-term cooperation with big buyers.

• Compete with Chinese suppliers.

6. Why should businesses use consulting services to open Alibaba Vietnam stores?

• Consulting on opening standard booths according to algorithmic criteria.

• Instructions for optimizing products to meet search standards.

• Support in building professional business profiles.

• Keyword analysis and SEO guidance on Alibaba.

• Build a long-term content roadmap for businesses.

• Avoid common mistakes when opening your own store.

• Increase natural buyer visibility faster.

• Supported by a team with real combat experience.

• Save time for new business.

• Increase efficiency when exporting through Alibaba from the early days.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam