From factory to international brand - A journey of transformation on Alibaba

1. Current situation: Vietnamese goods are strong in production, weak in branding

• Vietnam has hundreds of thousands of small and medium-sized factories, especially in industries such as agricultural products, food, handicrafts, and textiles. However, most businesses still depend on exporting through intermediaries or manufacturing according to OEM orders for foreign brands.

• This causes low profit values ​​and Vietnamese brands are not known in the international market. Therefore, Alibaba is becoming a "golden lever" to help Vietnamese businesses transform from factories to global brands.

2. Alibaba - The door to help Vietnamese factories reach the world

• Alibaba is the world's largest B2B e-commerce platform, where millions of global buyers and sellers meet. The B2B model on Alibaba helps businesses not need to open offices abroad, but still transact directly with international customers.

• With more than 40 million active buyers every day, Alibaba has become an "international marketplace" for Vietnamese businesses that want to export globally without intermediaries. This is the foundation that helps traditional Vietnamese factories initially build an international brand.

3. Understand the B2B Model on Alibaba and how this e-commerce platform works

• Alibaba's B2B (Business to Business) model operates based on 3 main factors:

- Business booth (Supplier Store) - a place to display products, production capacity, certificates and factory videos.

- International customers (Buyer) – from more than 190 countries, mainly importers, supermarket chains, and wholesalers.

• Transaction connection system (RFQ, ​​Trade Assurance, Messaging) - helps both parties contact, negotiate, sign and pay safely.

• Alibaba e-commerce platform operates 24/7, helping Vietnamese products appear continuously before global buyers with just a few mouse clicks.

4. Why should Vietnamese businesses "transform" on Alibaba Vietnam?

- Alibaba Vietnam acts as an official representative, supporting businesses in:

• Register a business account & verify profile

• Consulting on opening booths meeting international standards

• Online B2B sales training

• Optimize keywords and internal advertising (Alibaba Ads)

- Thanks to the support of a team of professional booth opening consultants, many Vietnamese businesses have successfully transformed from a production model to international trade.

5. 10 steps for Vietnamese factories to build international brands on Alibaba

Step 1.Assess current production capacity

• Check factory capacity, products, certification (ISO, HACCP, SGS...).

• Prepare product information, images, videos, and company profiles.

Step 2.Register an account and verify your business

• Businesses need legal verification (Business Verification) to be granted official operating rights by Alibaba.

• You can contact Alibaba Vietnam for advice on opening a store quickly and properly.

Step 3.Set up a professional booth

• The booth is the "face of the brand" on the Alibaba e-commerce platform.

• Need to design professional interface, logo, banner, company description and factory video.

Step 4.Upload SEO standard products

• Write clear titles, descriptions, keywords, and specifications.

• Optimized according to Alibaba's search algorithm (Search Engine) to increase visibility.

Step 5.Take advantage of Alibaba advertising tools (P4P)

• Advertising products by keywords helps bring your products to the top of search results.

• Like Google Ads but dedicated to the Alibaba Global B2B ecosystem.

Step 6.Quick response to all requests (RFQ)

• Alibaba has a Request for Quotation section, where international customers post their buying needs.

• Vietnamese factories should respond within 24 hours to increase conversion rates.

Step 7.Use Trade Assurance to build trust

• Trade Assurance is Alibaba's transaction protection tool, helping buyers feel secure when ordering.

• With this certification, businesses increase their reliability and are 3-5 times more likely to close orders.

Step 8.Customer care and international after-sales

• Providing professional services: quick response, clear quotation, guaranteed product quality.

• Communicate in B2B specialized English to make a good impression.

Step 9.Analyze data via Alibaba Analytics

• Tools to help track: product views, access countries, and buyer behavior.

• Based on this data, businesses can optimize products and advertising campaigns.

Step 10.Expand your brand internationally

• After having stable customers, businesses can build their own brand (ODM/OBM), instead of just doing OEM.

• Bringing Vietnamese brands to major markets such as the US, EU, Japan, and the Middle East.

6. Vietnamese businesses have been successful on Alibaba

• Quang Nam Agricultural Products Company: from a small factory selling pepper - cinnamon - anise, now exports 15 tons/month through Alibaba.

• Hanoi handicraft enterprise: receiving orders from Europe after 3 months of opening the stall.

• Ho Chi Minh City packaging manufacturer: thanks to SEO optimization on Alibaba, signed a contract of more than 100,000 USD after only 5 months.

7. The future of Vietnamese brands on the global Alibaba map

Alibaba is opening a new era of cross-border B2B trade, where Vietnamese factories can become international brands only through the online platform. With the right strategy, Vietnamese businesses can:

• Retain brand ownership

• Increase profit margin

• Building a strong "Made in Vietnam" image

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam