5 mistakes that cause Alibaba stores to have no orders and effective ways to fix them

1. Mistake 1: Opening an Alibaba store but not optimizing your business profile

Identification signs

• Company profile lacks information or is poorly written.

• There is no clear logo, banner, or business description.

• Do not update certifications, licenses or factory images.

• When international buyers visit the store without seeing reliable information, they will leave immediately. On Alibaba's B2B e-commerce platform, trust is the decisive factor.

Consequence

• The display rate is low because the store does not have a high TA Score.

• Buyer did not submit a request for quotation (RFQ).

• The booth was judged to be unprofessional or "untrustworthy".

How to fix it

• Complete Company Profile 100%.

• Add logo, factory photo, employee photo, company introduction video.

• Post prestigious certifications: ISO, FDA, HACCP, CE, CO, CQ...

• Write a professional, export-oriented Company Introduction section.

Tip:Stores with complete profiles often increase buyer contact rates by 40–60% in just 3 weeks.

2. Mistake 2: Posting products without information and not SEO optimized

Identification signs

• The product title does not contain the main keyword.

• Product description is short, not complete with technical details (size, material, MOQ...).

• Blurred photo, wrong size, no video illustration.

• Do not use features such as “Product Keyword”, “Attributes”, “Tags”.

Consequence

The product does not appear in search results on Alibaba.

Reduces the chance of appearing in the “Recommended Products” section.

Buyers have difficulty understanding the product, leading to not sending a quote request.

How to fix it

• Optimize product title (Product Title):

Structure: Product name + main keyword + attributes + application.

For example:Vietnam Dried Mango – Natural Soft Dried Fruit Snack for Export.

• Write a detailed description (Product Description):

• - Clearly state: technical specifications, packaging, delivery time, MOQ, payment method

• Insert secondary keywords such as: Alibaba Vietnam, export through Alibaba, Vietnamese supplier, OEM/ODM available.

• Invest in images and videos: Clear images, bright background, standard size 750x750px.

• Use internal SEO: Choose keywords with high search volume through the "Keyword Advertising (SBA)" tool.

3. Mistake 3: not proactively interacting with buyers

Identification signs

• Do not respond to messages from buyer within 24 hours.

• Do not check the “RFQ (Request for Quotation)” section regularly.

• Do not send proactive offers (Product Quotation).

Consequence

• Buyer lost trust and switched to another supplier.

• Low response rates affect TA Score, causing your store to decrease in visibility.

• Loss of export opportunities to major markets such as the US and Europe.

How to fix it

• Reply buyer within 12–24 hours.

• Update professional quotation template, including: FOB/CIF price, MOQ, delivery time, after-sales policy.

• Use the Alibaba Supplier App to receive notifications and quick responses.

• Actively find buyers through RFQ Market every day.

• Train staff to respond in accurate, friendly business English.

4. Mistake 4: not advertising and not optimizing store performance

Identification signs

• Do not use internal advertising (SBA or PSA).

• Do not track performance reports (Traffic Performance Report).

• No new product updates for many months.

Consequence

• The booth was rated as "inactive".

• The number of impressions gradually decreases, the product falls from the top of searches.

• Buyer does not see the product, resulting in no new orders.

How to fix it

• Invest in SBA advertising (Search by Advertising): Set a small budget of 5–10 USD/day to have the product displayed on the first page.

• Monitor TA Score periodically: Update at least 10 products/month to increase store activity.

• Optimize posting time: International buyers are most active: 3pm–9pm (Vietnam time).

5. Mistake 5: not building trust and brand on Alibaba

Identification signs

• There is no Verified Supplier certificate.

• Do not post customer feedback.

• Do not share the brand story.

Consequence

• Buyer evaluates the business as "anonymous" and lacks credibility.

• Lost opportunity to sign big contracts, especially with buyers from the US and Europe.

How to fix it

• Sign up for the Verified Supplier or Gold Supplier package on Alibaba.

• Create a “Company Overview” page with videos, feedback, and quality certificates.

• Build an attractive Brand Story

• Update feedback images from international customers (reviews, cooperation photos).

• Periodically post articles and images about production, packaging, and quality inspection processes.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam