Improve your Trade Assurance score (TA Score) to increase your chances of closing orders.

1. Introduction to Trade Assurance on Alibaba

• Trade Assurance (TA) is Alibaba's safe transaction assurance program, helping buyers feel secure when ordering with Alibaba-verified suppliers.

• When buyers choose products with the Trade Assurance logo, they are protected by Alibaba if there are problems in the quality of goods, delivery time or payment.

• For businesses in Vietnam, improving TA Score on Alibaba Vietnam helps increase reputation, improve store rankings, and increase international order closing rates.

2. Why is TA Score important for suppliers on Alibaba?

TA Score (Trade Assurance Score) is a measure of a business's reputation in secured transactions. This score directly affects:

• Search rankings on Alibaba B2B

• Reliability of international buyers

• Order conversion rate

• Visibility in the "Verified Supplier" section

• Advertising effectiveness (SBA, PSA)

In other words, the higher the TA Score – the greater the opportunity to export through Alibaba.

3. Factors affecting Trade Assurance score

Alibaba calculates TA Score based on many factors. Here are the most important factors:

Total value of completed transactions:

• The higher the value → the higher the TA Score.

• Alibaba prioritizes suppliers with a stable and regular transaction history.

On-time order completion rate

• Late delivery or order cancellation will cause TA points to decrease.

• Ensuring compliance with delivery times helps increase points and reputation.

Customer feedback & complaint rate

• A small number of complaints and quick handling will be highly appreciated by Alibaba.

• Maintaining a Complaint Rate < 1% is ideal.

Product quality and description accuracy

• Products that are not as described will affect the Buyer Satisfaction Score.

• Optimize product SEO, images and descriptions to increase credibility.

Response Rate to buyer messages (Response Rate)

• Alibaba notes the speed of response on the platform.

• Response Rate should be maintained ≥ 90% within 24 hours.

Repeat Buyer Rate

Businesses with many returning customers will be considered a trustworthy supplier by Alibaba.

4. How to effectively improve TA Score

Here are 8 practical strategies to help you improve your Trade Assurance Score quickly and sustainably:

Increase the number of Trade Assurance transactions

• Only accept orders via Trade Assurance, no off-platform transactions.

• Encourage customers to use TA to create transparent transaction history.

• Each successfully completed TA order will increase your overall score and reputation.

Delivery on time as committed

• Monitor order processing time (Processing Time) closely.

• Set up a professional delivery process, avoid delays.

• If there is a risk of being late, it is necessary to notify customers and Alibaba early to avoid points being deducted.

Improve product quality and booth image

• Update product descriptions that are detailed, clear, and factual.

• Use 100% real images instead of online photos.

• Apply product SEO with keywords

Optimize customer feedback

• Install Alibaba TradeManager or AliSupplier App for quick response.

• Create automatic template messages so you don't miss the opportunity to reply.

• Maintain response speed below 2 hours to improve Response Rate.

Improve buyer experience (Buyer Experience)

• Send free product samples to potential customers.

• Keep in touch after the transaction to evaluate service quality.

• Ask for feedback and invite them to rate 5 stars on Alibaba.

Maintain a stable monthly transaction frequency

• Alibaba evaluates transaction regularity, not just value.

• Try to have at least 3–5 TA orders per month.

• Maintaining transaction frequency helps you get recommended in the “Active Suppliers” section.

Actively promote the booth with PSA and SBA

• PSA (Product Showcase Ads): helps increase natural visits.

• SBA (Smart Business Ads): helps products display in the first position on search results.

• When the number of customers visiting your store increases, you have more opportunities to transact through TA, thereby improving your TA Score.

Train the team and receive advice on opening a professional booth

Contact Alibaba Vietnam or a reputable booth opening consultant. Our team of experts can:

• Evaluate the current TA score status

• Instructions on the upgrade process

• SEO support and store optimization

Some units also support exporting through Alibaba, from creating profiles to closing the first order.

5. Benefits of having a high TA Score on Alibaba

When you achieve a high TA Score, Alibaba will offer many special benefits:

• Prioritize display in product search results

• Increase the rate of customers trusting and placing large orders

• Invited to participate in global promotional campaigns

• Increase opportunities to cooperate with major importers from the US, EU, and Japan

• Supported by Alibaba in commercial disputes

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email: [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam