Sen Dai Viet's successful journey when exporting through Alibaba - Inspirational story from Vietnamese businesses

1. Starting from Vietnamese lotus fields

In Vietnam's river delta, blooming lotus fields are not only a symbol of culture but also an endless source of inspiration for many creative agricultural products.

Dai Viet Lotus Food Joint Stock Company was born with the desire to make Vietnamese lotus - the flower of purity and resilience - become an export product with a national brand. From the early days, the business has persevered with the philosophy "Honoring natural values, enhancing Vietnamese agricultural products". From fresh lotus seeds, Sen Dai Viet develops a series of high-quality products such as: lotus tea, dried lotus, frozen lotus and gifts made from lotus. However, the path to bringing Vietnamese products to the international market has never been easy.

2. Before coming to Alibaba: The arduous journey of finding an outlet for Vietnamese agricultural products

Before 2021, Sen Dai Viet - as well as many other Vietnamese agricultural enterprises - faced many difficulties:

• It is difficult to find international customers, even though the products are of high quality.

• Depending on intermediaries, profits are divided and the brand is not known.

• Lack of knowledge about online export, don't know how to reach global buyers.

"We used to bring our products to fairs and send emails to foreign partners but received almost no response. It seems that the international market is still very far away for a small and medium-sized enterprise like us."– the company representative shared.

That was the moment when businesses realized that digital transformation and online export were the inevitable path for Vietnamese agricultural products to not be "stranded" within national borders.

3. Turning point: Register an account to open a store on Alibaba

In 2021, Sen Dai Viet officially registered an account to open the above booth Alibaba.com– the world's largest B2B e-commerce platform, where more than 47 million global buyers are looking to source quality goods from different countries. This is a strategic decision, marking a turning point for Vietnamese businesses in their journey to reach global buyers through Alibaba. In the early stages, Sen Dai Viet encountered many difficulties: how to post products, optimize images, write attractive descriptions in English... But thanks to guidance from the Alibaba Vietnam team, the company quickly mastered the skills:

• Optimize your business profile with a professional image.

• Use Buyer Insight to understand market needs.

• Invest in product photography and video recording to create a strong impression with international partners.

• Join the Gold Supplier package to improve your reputation and increase visibility on the platform.

“We realized that, by investing in the right direction and understanding how Alibaba works, you can open up a world of opportunities right on your computer screen.”– shared Ms. Lan, media representative of Sen Dai Viet.

4. Results beyond expectations: 300% increase in international visitors and signing contracts with the US and India

After only 6 months of opening the store, Sen Dai Viet recorded impressive numbers:

• Increase the number of international visitors to the booth by 300%.

• Receive hundreds of requests for quotation (RFQ) every month from countries such as the US, India, Korea and France.

• Successfully signed many export contracts to the US and Indian markets - the most demanding markets in the world.

• Export sales doubled in just half a year.

In particular, Sen Dai Viet's lotus tea and dried lotus seeds products became "best sellers" during the holiday season in the US market thanks to their unique flavor, eye-catching packaging and commitment to natural quality.

5. Spillover impact: From business success to community value

Not only stopping at sales, success on Alibaba also brings profound social value.

"Thanks to Alibaba, we have been able to reach more partners and our lotus products have been exported to many different countries. Thanks to that, we have boldly expanded our lotus growing capacity and created more job opportunities for local people."– the company representative shared.

Currently, Sen Dai Viet has expanded its lotus raw material areas in many Western provinces, creating stable jobs for hundreds of farming households. Not only is this a business story, this is also a journey to preserve and spread Vietnamese cultural values ​​to the world.

6. Alibaba Vietnam's role in the export journey

Sen Dai Viet's success is a testament to the power of cross-border e-commerce and the supporting role of Alibaba Vietnam. Through the online training and support program for export businesses, Alibaba Vietnam helps thousands of Vietnamese businesses:

• Registering an account to open a store on Alibaba is easy and quick.

• Optimize your products and listings for higher search rankings.

• Connect directly with global buyers without intermediaries.

• Analyze international market data, helping businesses capture new consumer trends.

Thanks to that, many Vietnamese brands - especially in the fields of agricultural products, food, and handicrafts - have reached out to the world with just one online store on the Internet Alibaba.com.

7. Lessons learned from the story of Sen Dai Viet

From Sen Dai Viet's story, three important lessons can be drawn for Vietnamese businesses wanting to export through Alibaba:

• First: Start – no matter how small.

No need to wait until your business is very big, as long as you have good products and a progressive spirit, Alibaba can become a global door for you.

• Second: Invest seriously in image and brand.

International buyers greatly value product images, descriptions and presentation. A professional booth on Alibaba not only helps sell products, but also helps build trust.

• Third: Always learn and optimize.

The world of e-commerce is constantly changing. Sen Dai Viet always monitors traffic data, customer feedback, and regularly updates new products to suit international tastes.

8. Advice for Vietnamese businesses wanting to open a store on Alibaba

If you are a Vietnamese business with potential products, this is the golden time to enter the global market. B2B e-commerce is not only for the "big guys" - it is also a path of sustainable development for small and medium-sized businesses. Alibaba Vietnam is currently supporting Vietnamese businesses to register accounts to open stores on Alibaba with a simple process, with a team of professional consultants providing hands-on guidance from A–Z. Regardless of whether you do business in the field of agricultural products, food, handicrafts, or consumer goods, as long as you are ready, Alibaba will help you reach global buyers and build a Vietnamese brand on the world export map.

9. Future vision: From lotus products to national brands

After more than three years accompanying Alibaba, Sen Dai Viet not only expanded its market but also set the goal of building the Vietnamese lotus brand to become a symbol of clean and sustainable agricultural products. In the future, the company plans to launch more high-end product lines such as:

• Premium canned organic lotus tea,

• Lotus gift set for European market,

• Health care products extracted from lotus seeds.

All are aiming for a common vision: "Bringing Vietnamese lotus fragrance to the global reach".

10. Alibaba - the door to bring Vietnamese agricultural products to the world

Sen Dai Viet's story is a clear testament to the power of cross-border e-commerce. From a small business with the dream of bringing Vietnamese lotus to the world, they have turned it into reality thanks to the companionship of Alibaba Vietnam. If you are also looking to:

• Expand export markets,

• Reduce dependence on intermediaries,

• And directly reach global buyers,

Start registering for an account to open a store on Alibaba today - just like Sen Dai Viet did.

Because, every Vietnamese business can become the next success story above Alibaba.com.

Consulting support service for opening Alibaba Vietnam booth

Alibaba Vietnam provides Vietnamese businesses with a solid foundation to access international markets, find reputable business partners and expand business networks. By leveraging the tools and services provided by Alibaba, Vietnamese businesses can grow revenue, improve operational efficiency, and build global efficiency. We provide in-depth industry reports on Alibaba, helping businesses capture market information quickly and accurately with:

• Cost savings with highly accurate numbers compared to self-deployment of surveys at the enterprise

• Team of experts and rich experience

• Survey service commits to deadlines and compliance with the law

• Detailed and in-depth market survey report.

• Wider access to the market of interest

• The survey and research process is quick, neat, and changes flexibly according to each customer's needs

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1
• Email:  [email protected]
• Phone: (+84) 987 258 510
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• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, HCMC