SSR Vina – Journey from Vietnamese wood factory to international level with Alibaba Vietnam

1. From small wood workshop to global export enterprise

SSR Vina was established with the desire to bring high quality Vietnamese wood products to customers around the world. Starting on a small scale, the company focused on producing finger joint boards, kitchen countertops, outdoor wooden floor tiles (Deck tiles), primed boards and high-end wooden furniture lines. But what makes SSR Vina different is not just in its products - but in its vision and global mindset from the beginning. The business set an ambitious goal: to become the leading wooden products supplier in the Asia-Pacific region, achieving revenue of 28 million USD/year and creating 5,000 jobs by 2024.

"From the first day of our establishment, we thought about exporting. But the biggest question was: how to find international customers without spending too much on marketing?" – Mr. Truc Ho, Marketing Director of SSR Vina shared.

2. Turning point in 2014: Start the journey with Alibaba Vietnam

The answer came in 2014, when SSR Vina decided to register an account to open the above boothAlibaba.com– the world's largest B2B e-commerce platform, connecting more than 44 million businesses operating globally. By becoming a Gold Supplier, SSR Vina has the opportunity to bring its products to millions of international buyers with just a few clicks.

"At first, we just wanted to try to see if we could find customers from the US or Europe. But after just a few months, the first orders started coming in. Alibaba Vietnam is truly a global door for small and medium-sized businesses like us." – Mr. Ho recounted.

3. Impressive growth journey through each milestone

After opening a store on Alibaba, SSR Vina continuously invested in images, content and customer care processes. The business's development journey recorded proud milestones:

• 2014:JoinAlibaba.comas Gold Supplier.

• 2017:Signed the first export contract to the US, achieving revenue of more than 21 million USD.

• 2020:Despite the impact of the COVID-19 pandemic, revenue still reached nearly 20 million USD thanks to a stable customer system on Alibaba.

• 2024:SSR Vina upgraded to Verified Supplier, applied the KWA system - analyzing customer feedback, helping revenue recover strongly to 24 million USD and grow more than 15% over the same period.

4. Secret to success: Quality – People – Time

According to Mr. Truc Ho, SSR Vina's success on Alibaba does not come from luck, but is the result of three core factors: Quality - Time - People.

4.1. Quality is the foundation

SSR Vina always maintains strict quality control (QC) procedures from input to final inspection. Each product is FSC certified, ensuring environmental standards and legal wood origin.

"We understand that customers on Alibaba come from many different countries, they are very demanding about quality. Therefore, even a small mistake can cause you to lose your reputation. We check every detail - from joints, to paint, to the moisture of the wood."

4.2. Time is prestige

On Alibaba, response speed is a factor that determines trust. Thanks to the order management system and quick response, SSR Vina's response rate is always among the top in the Vietnamese wood industry.

"Customers often ask: How long does it take to receive a quote? How long does it take for delivery? We always ensure our commitments are met - that's why many customers come back to buy a second or third time."

4.3. Humans are souls

SSR Vina focuses on training staff - from engineers, QC to customer service - to understand how Alibaba Vietnam operates and communication skills with international customers.

5. From online store to global brand

Opening a booth on Alibaba not only helps SSR Vina sell products, but also helps the company build the Vietnamese wood brand on the world map.

Products such as panel boards, kitchen countertops, kitchen cabinets, primed boards, outdoor wooden floor tiles... are introduced with professional images, detailed technical information and actual videos.

"We realize that international customers don't just buy products, they buy trust. Alibaba helps us tell our story - from the wood source, the production process, to the Vietnamese human values ​​behind each board."

Thanks to that, by 2024, SSR Vina has exported to more than 40 countries in Europe and Africa, with an average revenue growth rate of 15% per year for three consecutive years.

6. Why did SSR Vina choose to accompany Alibaba Vietnam?

It is no coincidence that SSR Vina trusts Alibaba as a strategic export channel. According to the company's leadership, there are three main reasons:

6.1. Reach the right customers

With more than 44 million active business buyers,Alibaba.comis the platform that helps SSR Vina accurately reach target customers - wood distributors, furniture retail chains, and designers in the US and Europe.

"Previously, to meet a partner from Germany or France, we had to fly thousands of kilometers. Now, in just a few minutes on Alibaba, everything becomes easier than ever."

6.2. Suitable business model

Alibaba provides many tools to support export businesses, from booth design, customer data analysis, to product advertising (Keyword Ads). SSR Vina has taken full advantage to optimize the buyer experience. Thanks to that, businesses can design customized export plans for each market - something that previously only large corporations could do.

6.3. Dedicated support from Alibaba Vietnam team

Alibaba Vietnam's team of experts and official support agents have accompanied SSR Vina throughout the development process:

• Consulting on SEO strategies for stores

• Improve images, videos, and product content

Instructions on data analysis and how to increase response scores

“We always feel like we have a team behind us – not just selling the platform, but actually helping Vietnamese businesses succeed on it.” – Mr. Ho shared more.

7. Actual impact: Revenue growth and customer loyalty

Thanks to the sustainable strategy on Alibaba, SSR Vina has reaped many impressive results:

• Revenue growth of 15%/year on average for 3 consecutive years.

• Customers return to buy regularly, creating stable revenue.

• Expanding exports to more than 40 countries, including demanding markets such as Germany, France, the US, and South Africa.

• Revenue reaches more than 24 million USD by 2024, although the global economy is still volatile.

8. Advice for Vietnamese businesses wanting to export through Alibaba

From practical experience, SSR Vina sends three valuable advice to Vietnamese businesses looking for sustainable export:

• Invest seriously in the booth - Don't consider the Alibaba booth as a mere display. Build it like an "international showroom" - where customers feel your value and story.

• Always respond quickly and professionally – International customers appreciate speed and attitude. An hour late can cost the entire contract.

• Track data and learn continuously – Alibaba offers many buyer behavior analysis tools. Take advantage to optimize content, products and pricing strategies.

"The most important thing is to make your business stand out. And we've done that by becoming a Verified Supplier, resolving disputes transparently, and continuously learning from Alibaba's experts." – Mr. Ho emphasized.

9. SSR Vina – Demonstration of the power of B2B e-commerce

SSR Vina's journey is not just the story of a successful wood company. It is also a living proof that Vietnamese businesses can completely go global if they know how to take advantage of the power of e-commerce. In the context of a strongly digitalized world, registering an account to open a store on Alibaba has become an indispensable strategy for manufacturing and exporting businesses. It not only helps save on marketing costs, but also opens up export opportunities through Alibaba to reach global buyers quickly and transparently.

10. Inspirational stories for Vietnamese businesses

From a small wood workshop in Vietnam to a trusted wood brand in more than 40 countries - SSR Vina is a typical model for the strong transformation of Vietnamese businesses in the era of B2B e-commerce. Thanks to the long-term vision, commitment to quality and companionship of Alibaba Vietnam, SSR Vina has proven that:

“When you seriously invest in the Alibaba booth, the world will open its doors to you.”

Conclusion for Vietnamese businesses

If you are a manufacturing, exporting business or looking to expand internationally - don't hesitate. Start your journey today by registering an account to open a store on Alibaba, to export through Alibaba to reach buyers globally, just like how SSR Vina has been making success.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

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