Vietnam Pavilion Program - Vietnam 2026

Vietnam Pavilion 2026 Program - Vietnam National Pavilion aboveAlibaba.com

Vietnam Pavilion (Vietnam National Pavilion) is a strategic cooperation program between the Vietnam Trade Promotion Agency (VIETRADE) - Ministry of Industry and Trade of Vietnam andAlibaba.com(part of Alibaba Group), to support Vietnamese businesses in building brand images, promoting products and reaching international buyers on the world's largest B2B platform.

The program starts in 2022 and is in the period 2026-2027 (continuing from 2025-2026), with the goal of selecting the Top 200 typical businesses (Featured Business) to be given priority to display in a separate "national booth" space on the market.Alibaba.com. This is a large "national online showroom", helping Vietnamese products reach more than 40 million professional buyers from 190 countries, significantly increasing the ability to convert orders (many participating businesses receive an average of >100 quality inquiries in 30 days).

Main goals and benefits of Vietnam Pavilion 2026-2027

• Building a unified Vietnamese brand: Creating a prestigious and professional "Made in Vietnam" image, instead of individual booths.

• Increase visibility & reach buyers: Selected businesses receive the "Featured Business" badge - prioritized to rank higher in search, increase traffic 5-7 times, and reach high quality buyers (US, EU, Japan, Middle East...).

• Comprehensive support: Free training (online/offline), booth optimization consulting, product SEO, advertising, participation in events such as Glorious Spring Fair 2026, and logistics connection.

• Priority industry: Agricultural products (coffee, cashew nuts, dried fruits, spices), food & beverages, furniture & wooden furniture, handicrafts, textiles & accessories, packaging & green plastic products - in line with Vietnam's 2026 export target.

• Actual results: Enterprises participating in the previous period (2025-2026) recorded stable order growth of 10,000-100,000 USD/month, especially in agricultural products and processed foods.

Business selection process for Vietnam Pavilion 2026-2027

According to the announcement from the Department of Trade Promotion andAlibaba.com(updated early 2026):

• Time to receive applications: From January 20, 2026 to March 31, 2026 (some updated sources may change slightly, official checking is recommended).

• How to register:

  • Send soft copy documents to email[email protected]or[email protected]or via VIETRADE's online registration portal/Alibaba.com.

  • Call hotline: 0987258510

  • Documents include: Business license, product certification (quality, origin), Alibaba store information (if available), product description, and reason for participation.

• Evaluation criteria: Product quality, production capacity, international certification (GlobalGAP, Organic, ISO...), operational efficiency on Alibaba (if any), and ability to meet export standards.

• Announcement of results: Expected on June 5, 2026 (or the end of the second quarter of 2026), the list of Top 200 typical enterprises will be officially announced.

• Benefits of being selected: Being brought into the Vietnam Pavilion space, supporting brand promotion, in-depth training, and prioritizing buyer connections.

The program prioritizes small and medium-sized enterprises (SMEs), cooperatives, and startups on the platform, especially in the agricultural, food, and green product industries.

How to participate in Vietnam Pavilion 2026?

1. Register for the booth aboveAlibaba.com(if you don't have one): Contact Alibaba Vietnam for free support (free basic account, fast business verification).

2. Prepare documents: According to instructions from VIETRADE/Alibaba.com(email or official registration portal).

3. Contact support: Alibaba Vietnam (official partner) provides nationwide support: registration instructions, checking documents, optimizing booths to meet selection criteria, and consulting on participating in the Pavilion.

Alibaba Vietnam contact information (support nationwide):

• Phone: +84 0987258510 (hotline for Vietnam Pavilion consultation & booth opening).

• Email:[email protected].

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1, Ho Chi Minh City.

• Dong Nai Branch (near you): 9th Floor, TTC Plaza, Vo Thi Sau, Thong Nhat Ward, Bien Hoa City, Dong Nai.

Contact now for free support: check eligibility, prepare documents, and start your export journey through Vietnam Pavilion 2026-2027!