Should we rely entirely on advertising on Alibaba?

1. What is advertising on Alibaba and how does it work?

• Advertising on Alibaba is a paid form of having products or stores prioritized for display in search results

• The advertising system operates based on keyword bidding and store optimization

• Advertising helps products appear faster in front of international customers

• This is a tool often used in the early stages of opening an Alibaba store

2. Understand the B2B model on Alibaba and how this e-commerce platform works

• Alibaba is a B2B e-commerce platform connecting businesses with businesses

• Buyers are mainly importers, distributors, and international agents

• The purchasing process includes searching → comparing → sending inquiry → negotiating

• The decision to buy depends heavily on the reputation of the store, not just on advertising

• Therefore, advertising is only part of the export strategy through Alibaba

3. Why do many businesses depend entirely on Alibaba advertising?

• The new store has no natural traffic yet

• Businesses want quick inquiries

• Alibaba's display distribution mechanism is not clearly understood

• Not investing properly in content and product quantity

• Lack of long-term strategy when opening an Alibaba store

4. Advantages of running ads on Alibaba

• Helps products display quickly in a short time

• Suitable for testing markets and keywords

• Create initial inquiry for new store

• Support pushing key products

• Helps businesses have customer behavior data

5. Disadvantages if depending entirely on Alibaba advertising

• Costs gradually increase with the level of competition

• Stopping advertising means stopping displaying

• Unable to build a natural traffic platform

• Easy to be passive about marketing budget

• Export profits are affected in the long term

6. What happens when you turn off ads on Alibaba?

• The product lost its priority display position

• Your store will have no traffic if it lacks SEO optimization

• Inquiry decreased sharply or reached 0

• Businesses easily misunderstand that Alibaba is ineffective

• Actually the problem lies in the structure of the booth

7. What does the Alibaba algorithm prioritize besides advertising?

• Number of products in the store

• Title and keyword optimization level

• Quality of images and product descriptions

• Frequency of posting new products

• Inquiry response time

• Completeness of company profile

8. The role of product quantity when not running ads

• Each product is a keyword touchpoint

• Many products help cover search needs

• Booths with 30–50 products start to have natural traffic

• From 50–100 products help the store run stably

• This is the core foundation for reducing advertising dependence

9. Why do many stores run advertisements but still have no orders?

• Product title is not SEO standard

• The content is poorly described

• Unprofessional image

• The stall has too few products

• Slow customer response

• Not properly understanding the B2B model on Alibaba

10. In what stage should advertising be used?

• New phase of opening Alibaba booth

• Acceleration phase displays new products

• Export market testing phase

• The stage where inquiry needs to increase in a short time

• Advertising should not be used as the only strategy

11. Correct strategy: Combine advertising and store optimization

• Build a booth with a minimum of 30–50 products

• Optimize titles according to industry keywords

• Post products regularly every week

• Use advertising to support, not replace, the platform

• Focus on increasing natural traffic in parallel

12. What does Alibaba Vietnam recommend for new businesses?

• Complete your company profile right from the start

• Post the necessary number of products

• Optimize content according to B2B standards

• Do not turn on ads when the store is not complete

• There is a clear roadmap when exporting through Alibaba

13. The role of Alibaba store opening consultants in optimizing advertising

• Helps businesses determine when to run ads

• Reasonable budget allocation

• Avoid wasting marketing costs

• Build a standard algorithmic booth structure

• Increase sustainable export efficiency

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

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