Vietnam Textile and Garment: Challenges & Opportunities for Exporting on Alibaba

1. Overview of Vietnam's textile and garment industry in the global context

• Vietnam's textile and garment industry is one of the key export industries, contributing greatly to national export turnover and creating jobs for millions of workers.

• In the context of world economic fluctuations, inflation, geopolitical conflicts and changes in consumer behavior, the textile and garment industry is facing both new challenges and opportunities.

• Shifting the global supply chain helps Vietnam become an alternative destination for many traditional markets.

• Free trade agreements (FTAs) such as EVFTA and CPTPP continue to open up competitive advantages for Vietnamese textile and garment enterprises.

2. Why is textile and garment still a potential export industry?

• Garment demand is an essential and highly recurring need globally. Vietnam has advantages in labor skills, large-scale production capacity and flexible processing capabilities.

• Vietnamese businesses are increasingly more proactive in design, model development and branding. The development of B2B e-commerce helps businesses directly reach international customers without needing too many intermediaries.

• Alibaba has become an effective connection channel between Vietnamese textile manufacturers and global buyers.

3. Big challenges of Vietnam's textile and garment industry today

• Decline in orders from traditional markets due to weak purchasing power.

• Fierce competition from China, Bangladesh, India with price advantages.

• High dependence on imported raw materials makes production costs difficult to control.

• Increasingly strict requirements on environmental standards, labor and sustainable development.

• Small and medium-sized enterprises lack experience in finding international customers and building stable export channels.

4. New opportunities for textile and garment businesses in the period 2025–2030

• Moving orders out of China helps Vietnam have more opportunities to reach large customers.

• The trend of finding suppliers to diversify product sources of international brands.

• Demand for sustainable, environmentally friendly textile products is increasing.

• Businesses can directly reach buyers through B2B e-commerce platforms like Alibaba.

• Alibaba Vietnam supports domestic businesses in accessing the global market in a methodical manner.

5. Understand the B2B model on Alibaba

• Alibaba is the world's largest B2B e-commerce platform, connecting suppliers and buyers from more than 190 countries.

• The B2B model on Alibaba focuses on bulk transactions, long-term contracts and business cooperation.

• Buyers on Alibaba are mainly importers, wholesalers, brands and international distribution chains.

• Vietnamese textile and garment enterprises can display production capacity, certifications and product lists directly on the booth.

• Alibaba acts as an intermediary platform to help increase reliability and customer accessibility.

6. How Alibaba e-commerce platform works for the textile industry

• Businesses open booths and post products according to international standards.

• Customers search for products through keywords, categories and filters.

• The RFQ (Request for Quotation) system helps buyers post their needs and receive quotes from many suppliers.

• Chat, quote, contract and payment tools support cross-border transactions.

• Alibaba's algorithm prioritizes professional stores, updated regularly and with high response rates.

7. Benefits when textile enterprises export through Alibaba

• Reach millions of international buyers every month.

• Reduce costs of finding customers compared to traditional fairs.

• Proactively select markets, segments and partners.

• Build brand image and long-term reputation.

• Suitable for both large businesses and small and medium enterprises.

8. When should Vietnamese textile and garment enterprises open Alibaba booths?

• When the enterprise has stable production capacity and quality control process.

• When you want to expand export markets beyond traditional channels.

• When you need to build a long-term B2B sales channel.

• When you want to reach international customers directly instead of going through an intermediary.

• When you're ready to seriously invest in digital exports.

9. Things to prepare before opening an Alibaba store

• Business legal records are clear and transparent.

• The list of textile products is classified in detail.

• Images and videos of products and factories meet international standards.

• Product description content is in standard B2B English.

• Personnel in charge respond to customers quickly.

10. The role of consulting on opening Alibaba booths for textile and garment businesses

• Help businesses understand how to operate B2B e-commerce platforms.

• Supports store optimization according to Alibaba algorithm.

• Strategic product orientation and target market.

• Avoid common mistakes that leave your store unfilled.

• Save time and trial and error costs.

11. How to optimize Alibaba booth for the textile industry

• Research keywords related to garment products.

• Optimize product titles and descriptions according to SEO standards.

• Update products regularly to increase visibility.

• Participate in RFQ in accordance with production capacity.

• Maintain a fast and professional response rate.

12. Appropriate textile product strategy on Alibaba

• Focus on products that have a competitive advantage in quality or design.

• Prioritize product lines with stable demand all year round.

• Develop products according to sustainable and environmentally friendly trends.

• Diversify designs but still ensure production capacity.

• Pricing appropriate to target customer segment.

13. Potential textile export markets on Alibaba

• United States with large demand and diverse segments.

• Europe with high requirements for quality and standards.

• Middle East with demand for traditional garments and uniforms.

• Japan and Korea with strict but stable requirements.

• Africa and South America are emerging as new markets.

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ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

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