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E-commerce
12/18/2025

What export opportunities are Vietnamese businesses missing?

Vietnamese businesses are missing out on many B2B export opportunities. This article analyzes the causes and effective solutions for exporting via Alibaba.

T

Ta Thi Minh Phuong

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What export opportunities are Vietnamese businesses missing?

1. The current export picture of Vietnamese enterprises

  • Vietnam is continuously in the group of countries with high export growth rates.

  • Vietnamese products are present in many major markets such as the US, EU, and Japan.

  • However, the majority of orders are still concentrated in large enterprises.

  • SME enterprises account for a large number but the export proportion is still low.

  • Many businesses have production capacity but cannot reach international buyers.

2. The first export opportunity that Vietnamese businesses are missing: Direct access to international buyers

  • Many businesses still depend on intermediaries or traders.

  • Few businesses have direct channels to reach buyers.

  • International buyers increasingly want to work directly with suppliers.

  • Going through intermediaries causes profit margins to decrease.

  • Businesses lose control over prices and customers.

3. Second opportunity: Export B2B online instead of relying only on fairs

  • Traditional fairs have high costs.

  • Buyer contact time is limited.

  • It's not always possible to find a suitable buyer.

  • Meanwhile, the online B2B platform operates 24/7.

  • Buyers can proactively find Vietnamese businesses at any time.

4. Third opportunity: Exploiting international buyer data

  • Vietnamese businesses often lack market data.

  • Don't know what product the buyer is looking for.

  • Not understanding B2B purchasing behavior.

  • On Alibaba, businesses can receive RFQs directly from buyers.

  • This data helps businesses adjust their export strategies.

5. Fourth opportunity: Building a long-term export brand

  • Many businesses only focus on individual sales.

  • Haven't invested in building the image of an international supplier.

  • International buyers appreciate businesses with transparent records.

  • Alibaba booth helps demonstrate business capabilities.

  • Strong brands help increase order value.

6. Why have many Vietnamese businesses not taken advantage of these opportunities?

  • Lack of information on B2B export model.

  • Think that exporting is only for big businesses.

  • There is no international sales team.

  • Afraid of costs and risks.

  • Don't know where to start.

7. Current trend of international buyers looking for suppliers

  • Buyers prioritize searching on global B2B platforms.

  • Compare multiple providers at once.

  • Pay attention to certification and production capacity.

  • Prioritize businesses that respond quickly.

  • Trust the platform to have a transaction protection system.

8. What is Alibaba? Alibaba's role in B2B exports

  • Alibaba is the world's leading B2B e-commerce platform.

  • Connect millions of buyers and suppliers.

  • Operating in more than 190 countries.

  • Suitable for manufacturing and commercial businesses.

  • An effective channel to find international customers.

9. Understand the B2B model on Alibaba

  • Businesses create B2B stores on Alibaba.

  • Upload products and company profiles.

  • Buyer searches and sends RFQ.

  • The two sides communicate directly on the system.

  • Transparent and protected transactions.

10. How does Alibaba booth work?

  • The booth operates as an export website.

  • Display products, capabilities and certifications.

  • Optimized for display on internal search.

  • There is a reputable rating system.

  • Supports message and RFQ management.

11. Which business should open an Alibaba booth?

  • Manufacturing enterprises have stable capacity.

  • Commercial enterprises have clear sources of goods.

  • Businesses want to export directly.

  • Businesses look for long-term customers.

  • Businesses are ready to make serious investments.

12. Benefits of opening a store on Alibaba

  • Approach international buyers continuously.

  • Reduce intermediary dependence.

  • Actively negotiate prices.

  • Increase credibility with new customers.

  • Sustainable market expansion.

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam

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