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12/18/2025

Vietnam Export 2025: Opportunities for SME businesses

Vietnam Export 2025 opens up many opportunities for SMEs. Analyze trends, B2B models and solutions to open an effective Alibaba store.

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Ta Thi Minh Phuong

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Vietnam Export 2025: Opportunities for SME businesses

1. Overview of Vietnam's exports in 2025

  • Export continues to be an important growth driver of Vietnam's economy.

  • SME enterprises account for more than 90% of the total number of enterprises but their export contribution is not commensurate.

  • The year 2025 marks a strong shift of the global supply chain to Southeast Asia.

  • Vietnam is considered a manufacturing and supply destination to replace China.

  • International buyers increasingly prioritize finding direct suppliers in Vietnam.

2. Why is 2025 a "golden time" for SME exporters?

  • Trade agreements (FTAs) continue to be effective.

  • Reduced tariffs help Vietnamese products become more competitive.

  • The cost of finding international customers through digital platforms is much lower than at fairs.

  • Global buyers tend to source products online instead of going directly.

  • Vietnamese SME has the advantage of being flexible and easy to customize products according to buyer requirements.

3. The biggest challenge of SME businesses when exporting

  • There is no professional international sales team.

  • Lack of market and potential buyer data.

  • Depends on intermediaries, traders or brokers.

  • Difficult to build trust with foreign customers.

  • Don't know where to start exporting.

4. Trend of international buyers looking for suppliers in 2025

  • Buyers prioritize searching on global B2B platforms.

  • Find a supplier with a transparent record and clear information.

  • Compare multiple suppliers at once before sending an RFQ.

  • Appreciate the business's quick response and professionalism.

  • Priority is given to platforms with transaction protection systems.

5. What is Alibaba? Why is Alibaba suitable for Vietnamese SME businesses?

Alibaba.comis the world's largest B2B e-commerce platform. Connecting millions of international buyers with suppliers. Suitable for manufacturing and commercial businesses. No need to open a foreign office. Can reach customers from over 190 countries.

6. Understand the B2B model on Alibaba

  • Businesses create B2B stores on Alibaba.

  • Upload products with production capacity information.

  • Buyer proactively searches and sends RFQ.

  • The two sides communicate directly through the Alibaba system.

  • Transparent transactions, with seller protection tools.

7. How does Alibaba booth work?

  • The booth is like an international website.

  • Show products, certifications, factory capacity.

  • Optimized to make it easy for buyers to search.

  • There is a reputable rating and evaluation system.

  • Increase reliability when working with new buyers.

8. Which SME businesses are suitable to open an Alibaba booth?

  • Manufacturing enterprises have stable capacity.

  • Commercial enterprises have clear sources of goods.

  • Businesses want to export directly.

  • Businesses want to find long-term customers.

  • Enterprises are ready to seriously invest in exports.

9. Benefits of opening a store on Alibaba for SMEs

  • Access international buyers 24/7.

  • Reduce customer search costs.

  • Does not depend on intermediaries.

  • Proactively negotiate prices and conditions.

  • Building a long-term export brand.

10. Compare traditional export and export through Alibaba

  • Fair: high costs – Alibaba: optimal costs.

  • Fair: limited time – Alibaba: continuous operation.

  • Fair: little data – Alibaba: has clear buyer data.

  • Traditional: dependent on relationships – Alibaba: based on capacity.

11. Common mistakes SMEs make when opening an Alibaba store

  • Post products but do not optimize the content.

  • Slow response to buyer messages.

  • Not understanding B2B buyer behavior.

  • No RFQ follow-up strategy.

  • Do it yourself but lack experience.

12. The role of consultants opening Alibaba stores

  • Evaluate the suitability of the business.

  • Product orientation should be exported.

  • Optimize B2B standard booth.

  • Instructions for handling RFQ effectively.

  • Helps businesses avoid costly mistakes.

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam

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