Sukavina's journey with Alibaba Vietnam

1. Sukavina's first step - when opportunity was still far away

In the first years, Sukavina mainly operated in metal processing and producing indoor and outdoor furniture for domestic customers. Although the products are highly appreciated for their quality and competitive prices, businesses still face many limitations:

• Orders mainly come from small, low-value B2C channels.

• The market is limited domestically.

• Difficulty in finding foreign partners with large B2B needs.

“We always knew that our products were internationally competitive, but we didn't have the door to go out into the world.” – Sukavina representative shared.

That concern was the motivation for businesses to start the journey of finding a more effective export channel, and from there, the name Alibaba Vietnam appeared.

2. Deciding to open a store on Alibaba - a turning point that changes your destiny

The first month when registering an account to open a store on Alibaba, the Sukavina team was both excited and nervous. They don't know whether they can compete on a "global playing field" where millions of other businesses are also trying to conquer international customers. But after just a few weeks, the first signals came: inquiries from India, Japan, and Australia began to appear regularly. Along with that is the opportunity to reach thousands of buyers who are actively looking for products in the right field of Sukavina.

"Previously, we had to find customers. Now, customers come to us." – Mr. Nguyen Van Minh, sales representative of Sukavina, shared.

3. From 80 to 300 employees - a leap in production capacity

When the first international orders were signed, Sukavina quickly realized that they needed to scale up production to meet the growing demand. In just 2 years:

• The number of employees increased from 80 to more than 300 people.

• Factory expanded from 2,000m² to 8,000m².

• Annual production capacity increased from 80,000 to 400,000 products.

Those impressive numbers not only reflect growth but also demonstrate the pervasive power of the B2B export channel on Alibaba.

4. Technology and data - the "secret weapon" that helps Sukavina accelerate

In the journey to conquer the international market, Sukavina not only relies on products but also takes advantage of smart technology tools ofAlibaba.com.

• KWA – Reach the right customers, at the right time

Thanks to Alibaba's Keyword Advertising (KWA), Sukavina easily targets customers with clear purchasing intentions, helping to optimize advertising costs and improve conversion rates.

• AI Smart Assistant – "virtual member" of the sales team

The AI ​​Smart Assistant tool helps respond to customers 24/7, categorize needs, and even suggest smart responses, helping Sukavina's sales team save time and focus more on strategy.

“We view Alibaba's AI as a true member of the company – tireless, always accurate, and extremely efficient.” – Sukavina shared.

• Data Insight – understand customers to serve better

Through buyer behavior data reports, Sukavina can identify the most potential markets and which products are being searched for the most, thereby adjusting the product portfolio and marketing campaigns more flexibly.

5. Sweet fruit: revenue of 200,000 USD after only 7 months, orders of 2.5 million USD for 2025

After only 7 months of above operationAlibaba.com, Sukavina achieved revenue of 200,000 USD, growing 15% over the same period last year. In particular, in 2025, the company has just officially signed a contract worth 2.5 million USD, opening a new milestone in the business's development history.

Currently, on average, Sukavina receives 3–5 new quote requests per day and 4–5 large orders per month – something they never dared to think about before.

6. Journey to open up to the world - Sukavina reaches 4 key markets

From Zero, Sukavina has successfully expanded into four major international markets:

• India: High demand for storage devices and metal components.

• Canada: Favor durable, sophisticated outdoor furniture lines.

• Japan: Focus on precision and high aesthetics.

• Australia: Potential market for environmentally friendly furniture products.

These are not just single orders but long-term cooperative relationships, built on the reputation, product quality and trust that Sukavina has built throughAlibaba.com.

7. Lessons from Sukavina: Not just selling – but changing the export mindset

Before joining Alibaba, Sukavina thought "international sales" was a far-fetched thing, requiring a representative office or intermediary partner. But now, they understand that B2B e-commerce is the shortest way to go global.

“Alibaba helps us see the world, and helps the world see us.” – Sukavina said.

Businesses not only learn how to promote products, but also know how to tell brand stories - something that makes customers trust and stick with them for a long time.

8. Message to Vietnamese businesses - Opportunities are ahead

Sukavina's journey is not only a personal success story, but is the epitome of many Vietnamese businesses that are aspiring to reach out to the ocean.

"If you have good products, an enthusiastic team, but still don't know how to reach international customers, then Alibaba is the bridge connecting you to the world." – Sukavina sends a message to other Vietnamese businesses.

9. Act today - Bring Vietnamese brands globally with Alibaba

If you are looking for an effective export channel where Vietnamese businesses can reach millions of global buyers with just a few simple steps, registering an account to open a store on Alibaba is the first step. Alibaba Vietnam is supporting thousands of domestic businesses to export through Alibaba, helping them access international customers directly, reduce intermediary costs and expand sustainably.

10. Sukavina and the dream of Vietnam reaching out to the world

From a small factory with a few dozen workers, Sukavina has proven that:

“There is no business too small to start, there are only businesses that do not dare to start.”

Thanks to the support of Alibaba Vietnam, Sukavina has expanded production, created hundreds of jobs and brought the Vietnamese brand globally. If you are a business looking for export opportunities through Alibaba to reach global buyers, start your own journey to success today.

Register an account to open a store on Alibaba here

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, HCMC