
About Us
Alibaba.com - Who We Are
Our Story
From a simple idea of connecting small businesses to the world, Alibaba has grown into one of the leading global technology corporations.
Mission
To make it easy to do business anywhere - this has been our mission since day one. We believe that technology can create equal opportunities for all businesses.
Core Values
- • Customers first
- • Continuous innovation and creativity
- • Social responsibility and sustainable development
- • Open and collaborative work culture
Vision
To become the leading digital commerce infrastructure platform in the world, supporting 10 million profitable businesses, creating 100 million jobs, and serving 2 billion consumers globally.
Our Journey
Beginnings in Hangzhou
Jack Ma and 17 friends founded Alibaba.com in a small apartment, with the goal of connecting small Chinese businesses with the world.
Taobao Launch
Taobao was launched as a C2C platform, directly competing with eBay in the Chinese market and quickly becoming number one.
Tmall and B2C
Tmall was established to serve major brands, marking a shift towards a premium B2C model.
Historic IPO
Alibaba went public on the NYSE with a valuation of $25 billion, becoming the largest IPO in history at that time.
The Era of Cloud & AI
Alibaba Cloud became the leading cloud service provider in Asia, investing heavily in AI and future technologies.
Vietnam Leadership

Mr. Roger Luo
Managing Director, South Asia Pacific Region

Mr. Young Liu
Director of Alibaba Vietnam