1. The story of the beginning - Bold steps of Vietnamese businesses

In the context of fierce global market competition, when Vietnamese businesses are still struggling to find their own direction, Proline Vietnam has chosen a challenging but also full of potential path: register an account to open a store on Alibaba, start the export journey through Alibaba to reach global buyers. Established with the vision of "Always in the mindset of a new business, bringing advanced products, leading trends and bringing Vietnamese brands to the world", Proline Vietnam initially operated in the field of agricultural machinery - an industry that requires high technology and strong trust from international customers. However, during the development process, the business also expanded to produce industrial packaging and food packaging - Vietnamese branded products, manufactured with modern machinery systems and a team of skilled technicians.

Proline Vietnam understands: "If you want to go fast - go alone, if you want to go far - go with Alibaba."

2. Difficulties before coming toAlibaba.com

Before joining Alibaba, Proline Vietnam's export journey encountered many challenges - challenges that most Vietnamese businesses experience when starting to access international markets. Difficult to build trust with buyers: Even though the products are of high quality, customers are still hesitant to deal directly with new suppliers from Vietnam. The lack of certifications and verification mechanisms results in very low order closing rates.

Low conversion despite many visits: Online advertising campaigns, sending emails, or participating in trade fairs all help increase traffic, but conversion into actual orders is very limited.

Fierce competition on display and keywords: While competitors from China or India have many years of experience and strong SEO strategies, Proline Vietnam is almost "lost" in search results.

Lack of operating tools and personnel: When it first joined in 2016, the business had not invested in specialized human resources to manage the booth, causing business efficiency to be almost zero.

“We knowAlibaba.comis a large platform, but it is not yet fully understood how to operate and exploit its potential. The first few days were really difficult.” – shared Ms. Nguyen Xuan Hai Yen, Deputy Director of Proline Vietnam.

3. Decide to change – Start the above journeyAlibaba.com

In 2016, Proline Vietnam officially joined Alibaba with the Verified Supplier package, a bold but determined step. Initially, because there was no specialized operations team, the business only maintained the booth at a basic level, without many visits or orders. However, the turning point came in 2018, when the company decided to invest heavily in personnel to operate the store and participate in training courses on using Alibaba Vietnam supported by the platform's team of experts. From there, the first order from the US arrived - a memorable milestone proving that their direction was completely correct.

"The feeling of receiving the first order confirmation email from an international customer is truly unforgettable. It's like an affirmation: if you persevere, the international market will open for you." – Mrs. Yen recalled.

4. From the first steps to resounding success

After receiving the first order, Proline Vietnam began to build a long-term strategy, gradually optimizing its booth, products and brand on the market.Alibaba.com.

2016 – Start with Verified Supplier

- Register an account to open a store on Alibaba.

- Set up the first product catalog.

- Start building company profile, image and product certification.

2018 – Professional investment and operation

- Establish a separate booth management team.

- Learn how to optimize keywords, images, and respond to customers quickly.

- Received the first order from the US market, opening the door for international export.

2020 – Breakthrough and expansion

- Exported to 10 countries, including the US, Germany, Korea, Thailand, India, Malaysia...

- Customer return rate reaches 100% thanks to quality and dedicated service.

2022 – KWA advertising application (Keyword Advertising)

- Revenue increased by 23% compared to the previous year thanks to smart keyword campaigns.

- Proline's product keywords appear in the Top 5 - 7 industry search results.

- Search access rate increased sharply from 3% to 25%.

2024 – Strong growth

- Business scale increased 10 times compared to when it first joined Alibaba.

- Achieved 2.5 million USD/year in export revenue.

- 100% of customers come from the channelAlibaba.com.

5. Reasons why Proline Vietnam chose to accompanyAlibaba.com

When asked why I trusted and choseAlibaba.comAs an export platform, Ms. Yen shared very frankly:

“Alibaba.comnot just an e-commerce platform, but a companion - helping small businesses like us reach the world."

Below are three important reasons that help Proline Vietnam achieve great progress:

Access to a global customer base - reputable and diverse

Alibaba.comis the world's largest B2B e-commerce platform, where millions of buyers from more than 190 countries converge. With the Verified Supplier feature, Alibaba helps Proline Vietnam build solid trust with international buyers, eliminating geographical and language barriers.

Save costs and time reaching customers

Previously, Proline had to spend tens of thousands of dollars to participate in fairs or find partners through intermediaries. But by registering an account to open a store on Alibaba, businesses can directly reach millions of potential buyers in just a few clicks, at a much more optimal cost.

Receive dedicated support from Alibaba Vietnam team

From training on store optimization, writing SEO-standard product descriptions, to running KWA advertising campaigns - the Alibaba Vietnam team always accompanies businesses in every stage.

“We receive dedicated and professional support from our expertsAlibaba.com. They not only help solve technical problems, but also provide strategic advice that helps significantly increase revenue.” – Ms. Yen added.

6. Success does not come from luck - But from perseverance and learning

It is no coincidence that Proline Vietnam can achieve export revenue of 2.5 million USD/year. Behind that number are thousands of hours of research, optimization, and constant learning from the international market. Every product posted on the Alibaba store is elaborated in every detail - from images, technical information to quality certification. The Proline team always responds quickly, professionally and friendly to buyers, helping to sharply increase the order closing rate. Most importantly, they understand that: Success on Alibaba comes not only from good products, but also from a "globalization" mindset - always putting international customers at the center.

7. Lessons for Vietnamese businesses wanting to export through Alibaba

The story of Proline Vietnam is a living testament to the potential of Vietnamese businesses when they know how to exploit itAlibaba.comright direction.

Here are 3 valuable lessons that other businesses can learn:

Invest seriously in booths and personnel

Don't just "show up" on Alibaba – be present professionally. Having personnel to operate, care for, and continuously update will help keep the booth attractive in the eyes of buyers.

Make the most of KWA advertising tools

Keyword Advertising (KWA) tool helps products appear in a prominent position in search results, thereby increasing visibility and outstanding revenue.

Build trust with buyers

Certification, good reviews, quick feedback – those are the "golden keys" to building reputation. A reliable supplier is always the preferred choice of international buyers.

8. Message from Proline Vietnam - "Dare to step out, you will see the world expand"

“As a small business, we still boldly participate in exportingAlibaba.com. The most important factor contributing to our success is our perseverance and dedicated support from Alibaba. During this journey, we realized that in addition to good products, one more factor is needed - a reliable companion. Alibaba helped us overcome all challenges to achieve our goals.”
— Nguyen Xuan Hai Yen, Deputy Director of Proline Vietnam Production and Trading Company Limited

9. Alibaba - Launching platform for Vietnamese businesses to reach the world

The story of Proline Vietnam is clear proof that Alibaba Vietnam is not only an e-commerce platform, but also a bridge to help Vietnamese businesses exporting through Alibaba reach buyers globally. If you are a manufacturing business in Vietnam - whether large or small - then register an account to open a booth onAlibaba.comis the perfect first step to conquer the international market.

From a small online store, Proline Vietnam has generated millions of dollars in revenue each year and exports to more than 15 countries. And that journey could well be your next success story. Are you ready for your business to become "the next Proline Vietnam"?

Get started today by registering an account to open a store on Alibaba, to export through Alibaba and reach buyers globally - just like Proline Vietnam did.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email: xuandan.pham@alibaba-inc.com

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, HCMC

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