Duy Phat Mechanical brings Vietnamese mechanical engineering globally

1. More than 14 years of perseverance in the Vietnamese mechanical industry

Established more than 14 years ago, Duy Phat started its journey from a small mechanical workshop specializing in processing and manufacturing products to serve daily life. Over more than a decade, the company has developed into one of the prestigious mechanical units in Vietnam, specializing in manufacturing a variety of products such as:

• Home furniture

• Indoor and outdoor furniture

• Mechanical components and frames

• Trolleys, racks, and mechanical products used in light industry

Thanks to perseverance and outstanding quality, Duy Phat's products are present in many provinces and cities in the country. However, like many other Vietnamese businesses, their biggest problem is how to expand into the international market - where demand and commercial value are many times higher.

2. Challenges when stepping out into the "big sea"

Before knowing about Alibaba Vietnam, Duy Phat used to struggle with the question:

"How to bring Vietnamese mechanical products to global customers without having to invest hundreds of thousands of dollars in fairs, representative offices or international advertising costs?"

The difficulties that Duy Phat faces include:

• First time encountering the international B2B e-commerce model - no experience in how to post, offer and take care of global customers.

• Lack of specialized personnel for e-commerce activities.

• Familiar with the traditional model - depending on orders through intermediaries or domestic customers.

“We used to think that exporting was a matter for large companies, with their own foreign trade departments and a network of foreign partners.” – Duy Phat representative shared.

But everything changed, when they found outAlibaba.com– the world's largest B2B e-commerce platform.

3. Deciding to open a store on Alibaba - a strategic turning point

In 2024, Duy Phat officially registered an account to open a store on Alibaba through Alibaba Vietnam's support program. This is a major turning point in the company's development strategy - moving from a traditional business model to a global B2B e-commerce model. From the early days, Duy Phat team received 1-1 training support from Alibaba, helping them clearly understand:

• How to optimize your booth to increase visibility.

• How to write SEO standard product descriptions for international markets.

• How to effectively communicate with customers in 16 different languages ​​through Alibaba's automatic translation tool.

“We realized that as long as the product is good and knows how to present it, international customers will find us.” – the company representative shared.

4. From anonymity to prominence – after only 4 months of operation

After opening the above boothAlibaba.com, Duy Phat quickly achieved impressive results:

• Achieved 3-star rating after only 4 months of operation.

• Receive more than 800 inquiries every month.

• Achieved 50 orders in 8 months, including 3 large orders - the highest order reached 300,000 USD.

• Bedroom furniture products ranked Top 1 most popular in the search category.

• Successfully accessing customers from the US and Europe - markets that require high quality and strict processes.

In particular, Duy Phat was also certified by Vietrade - Vietnam's Ministry of Industry and Trade as Top 100 Typical Enterprises displayed on Vietnam Pavilion onAlibaba.com– a testament to the prestige and quality of Vietnamese brands in the international arena.

5. Smart Assistant tool - "virtual assistant" helps Duy Phat speed up

As the number of customers and inquiries increases rapidly, Smart Assistant - an AI tool to support sellersAlibaba.com– become a "powerful assistant" for Duy Phat team.

Thanks to Smart Assistant, companies can:

• Automatically respond to customers 24/7 with appropriate content.

• Classify potential customers based on search behavior.

• Suggest marketing strategies and improve conversion rates.

“Smart Assistant is like an international employee of Duy Phat - always ready to serve and never resting.” – Mr. Nguyen Van Duy, CEO, said.

Combining AI and data from Data Insight, Duy Phat not only increases sales efficiency but also better understands the demand trends of each market - thereby adjusting products and approach strategies accordingly.

6. Building a Vietnamese brand on a global platform

One of the factors that help Duy Phat succeed is building a strong and professional brandAlibaba.com.

They invest seriously in:

• Product images are sharp and reflect export standards.

• Detailed product descriptions in English, emphasizing quality and customization.

• Commitment to trade insurance (Trade Insurance) - helps customers feel secure when trading.

Thanks to that, in just a few months, Duy Phat's booth has attracted thousands of views from international buyers, and received positive reviews from partners who have successfully cooperated.

7. From learner to leader

Initially, Duy Phat team only had 2 people in charge of the Alibaba booth. But thanks to the obvious effectiveness, the company decided to establish a specialized B2B e-commerce department, focusing on channel development.Alibaba.comas a pillar of export strategy.

After only 8 months, Duy Phat has:

• Building sustainable relationships with US and European customers.

• Have stable monthly sales through Alibaba channel.

• Open up a sustainable path, reducing dependence on commercial intermediaries.

"Before, we only thought about production. Now, we think about conquering the market." – Duy Phat representative shared.

8. Lessons of success from Duy Phat

From his journey, Duy Phat concluded 3 valuable lessons for Vietnamese businesses:

• Dare to step out of your comfort zone

No one succeeds by always following the same path. Registering an account to open a store on Alibaba is the first step for Vietnamese businesses to start their globalization journey.

• Take advantage of the power of technology

Tools like Smart Assistant, Data Insight, and Trade Insurance help small businesses operate as effectively as large corporations.

• Build a reputable brand

On Alibaba, images, product descriptions, response rates and customer reviews all contribute to creating trust – the most important factor in international trade.

9. Message from Duy Phat to Vietnamese businesses

"We believe that every Vietnamese business has the potential to export. Alibaba is not just a platform, but a door to the world. If you haven't started yet, today is the best time to step in."

— Representative of Duy Phat Mechanical Company Limited.

10. Opportunity for Vietnamese businesses - export through Alibaba to reach global buyers

Today, Alibaba Vietnam not only provides international sales opportunities, but also a place to help businesses learn, digitally transform and expand their export scale in a sustainable way.

If you are a manufacturer, factory owner, or commercial unit looking to bring Vietnamese products to the international market - start your journey today.Register an account to open a store on Alibabaand experience the export journey through Alibaba to reach buyers globally.

11. Duy Phat and his journey to affirm the position of a Vietnamese brand

From a traditional mechanical enterprise, Duy Phat has risen to become a typical representative of Vietnamese businesses on the international B2B e-commerce platform. Their success does not come from luck, but from a changing mindset, a spirit of learning and a belief in the power of technology. Duy Phat's story is an affirmation that:

"Vietnamese people can completely conquer the world market - if they know how to take advantage of the right opportunities and tools."

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, HCMC