From a small wood workshop to a global export brand: Thinh Phu's journey with Alibaba Vietnam

Amid the strong wave of globalization, e-commerce is opening up unprecedented opportunities for Vietnamese businesses. Among those inspirational stories, Thinh Phu Interior Decoration Co., Ltd. - a business specializing in wooden furniture, indoor and outdoor furniture - is a living testament to the successful transformation thanks to the Alibaba Vietnam platform.

From a small factory in Vietnam, Thinh Phu has reached out to the world, increased the number of international visitors by 200%, signed contracts with partners from Australia, Japan, America, Canada, and doubled export sales after only 8 months of operating a store on Alibaba.

1. Humble beginnings and no small difficulties

Before knowing Alibaba Vietnam, Thinh Phu encountered many common challenges of traditional manufacturing businesses:

• Difficult to find international customers: Although wooden furniture products are of high quality, accessing the global market is almost an "impossible task" when the company only operates locally.

• Lack of effective connection channels: International fairs and exhibitions are often expensive, while small businesses' marketing budgets are limited.

• Don't know where to start: The team has no experience in exporting and does not clearly understand how to operate cross-border e-commerce.

Company representative shared:

"Previously, we were only used to making processed goods for a few intermediary partners. Finding international customers ourselves was almost impossible due to lack of channels, lack of human resources and lack of experience. We are always concerned about how to make Vietnamese products reach buyers globally."

2. Turning point: When Thinh Phu met Alibaba Vietnam

In 2014, Thinh Phu decided to register an account to open a store on Alibaba - a landmark decision. From the early days, the company received dedicated one-on-one guidance from the Alibaba Vietnam consulting team, helping them gradually build a solid foundation to expand internationally.

Alibaba experts have supported Thinh Phu:

• Create an account and complete your business profile, ensuring high professionalism and reliability.

• Product optimization: From images, titles, descriptions, to suitable English keywords to appear in search results of international buyers.

• Join the Gold Supplier package - helping businesses be verified and more reputable on the platform.

• Guide to effective customer feedback: How to build trust, take care of customers, and negotiate professionally online.

With that support, Thinh Phu not only opened a booth but also operated it methodically, strategically and with clear goals.

3. Breakthrough results after 8 months of operating Alibaba booth

After officially operating on the floorAlibaba.com, Thinh Phu began to receive the first signals from the international market after just a few weeks.

Impressive numbers:

• Increase international customer base by 200% in just a few months.

• Signed contracts with partners from many countries such as Australia, Japan, America, Canada.

• Export sales doubled after only 8 months of operation.

No longer dependent on intermediaries, Thinh Phu now directly connects with global buyers, confidently introducing the "Made in Vietnam" brand to millions of international customers.

"Alibaba has helped us expand into new markets, meet new potential partners, that were previously very difficult for us to reach. The skyrocketing revenue after 8 months is the clearest proof of the effectiveness of this channel."
— Representative of Thinh Phu Company shared.

4. Alibaba - The door that opens the export market for Vietnamese businesses

Thinh Phu's case is not unique. Thousands of Vietnamese businesses have been registering accounts to open stores on Alibaba to export through Alibaba and reach buyers globally.

What does Alibaba bring to Vietnamese businesses?

• Reaching more than 200 countries and territories
  Every day, millions of global buyers visitAlibaba.comto find sources of goods. This is an opportunity for Vietnamese products to be introduced to the right potential customers.

• Save on international marketing costs
  Instead of spending tens of thousands of dollars on fairs, businesses can promote 24/7 on Alibaba at a reasonable, effective and measurable cost.

• Build a professional brand
  With plans like Gold Supplier, businesses are verified, gain increased credibility, and stand out on the platform.

• Powerful data and support tools
  Alibaba provides a statistical system and analysis of buyer behavior, helping businesses adjust their product strategies promptly.

• Dedicated consulting team from Alibaba Vietnam
  Not only a platform, Alibaba is also a companion. The team in Vietnam always supports businesses every step of the way - from account registration instructions to store optimization.

5. Thinh Phu's secret to success on Alibaba

Thinh Phu's success does not come from luck, but from careful preparation and persistent learning.

Some tips worth learning:

• Invest in product images and descriptions: Thinh Phu's interior products are always photographed sharply, displaying sizes, materials and features clearly.

• Respond quickly and professionally: All messages from international customers are responded to within 24 hours, demonstrating prestige and spirit of cooperation.

• Update products regularly: Every month, the company adds new products and adjusts descriptions according to search trends.

• Use data from Alibaba to understand the market: Thanks to the keyword analysis tool, Thinh Phu knows which markets are increasing in demand and promptly adjusts their strategy.

6. Inspirational message from Thinh Phu to Vietnamese businesses

"If you are still wondering about bringing Vietnamese products to the world, boldly start. Alibaba Vietnam is a bridge to help Vietnamese businesses reach markets that we previously thought were too far away. With dedicated support, you can absolutely be successful like us."

That statement is not only a sharing of Thinh Phu, but also a message for thousands of Vietnamese businesses that are yearning to go global.

7. How to start your export journey like Thinh Phu?

If you are a manufacturing, trading or exporting business, you can register an account to open a store on Alibaba with just a few simple steps:

• Step 01:Register for a business account aboveAlibaba.com

• Step 02:Complete business profile (information, images, business license...)

• Step 03:Post products with high-quality images, detailed descriptions, and relevant keywords

• Step 04:Upgrade to the Gold Supplier package to have your reputation verified

• Step 05:Get advice from the Alibaba Vietnam team to optimize your store and export strategy

Alibaba Vietnam always has a 1-1 support team ready to accompany your business, from the first step until you receive your first international order.

8. The future ahead: Continue to reach out with Alibaba

After more than 10 years of cooperation with Alibaba, Thinh Phu not only expanded production scale but also set the goal of developing its own brand for the European and North American markets.

“We see Alibaba not just as a sales channel, but as a platform to develop Vietnamese brands to the world.” – representative of Thinh Phu affirmed.

With a solid foundation, Thinh Phu is becoming one of Alibaba Vietnam's typical partners, inspiring thousands of other businesses to boldly go global.

Your success story only begins when you take action

The story of Thinh Phu Interior Decoration Co., Ltd. is clear proof that Vietnamese businesses can completely reach the world through Alibaba. Anyone can start by registering an account to open a store on Alibaba. As long as you are willing to learn and persevere, success will come faster than you think.

If you are a Vietnamese business looking to export through Alibaba to reach global buyers, today is the best time to start.

Let Alibaba Vietnam accompany you — from small factory to global brand.

Alibaba VietnamProviding Vietnamese businesses with a solid foundation to access international markets, find reputable business partners and expand business networks. By leveraging the tools and services provided by Alibaba, Vietnamese businesses can grow revenue, improve operational efficiency, and build global efficiency.

We provide in-depth industry reports on Alibaba, helping businesses capture market information quickly and accurately with:

• Cost savings with highly accurate numbers compared to self-deployment of surveys at the enterprise

• Team of experts and rich experience

• Survey service commits to deadlines and compliance with the law

• Detailed and in-depth market survey report.

• Wider access to the market of interest

• The survey and research process is quick, neat, and changes flexibly according to each customer's needs

Contact nowwith the Alibaba Vietnam consulting team for guidance on opening a booth and starting your successful export journey today.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1
• Email:  [email protected]
• Phone: (+84) 987 258 510
• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong
• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Nhat Ward, Bien Hoa City, Dong Nai
• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, HCMC