The secret to increasing conversions on Alibaba stores

Alibaba is the world's largest B2B e-commerce platform, where millions of businesses search for suppliers every day. However, many businesses at Alibaba Vietnam have opened stores but have low conversion rates, have inquiries but do not issue orders.

The main reason is not due to lack of customers, but due to not clearly understanding the B2B model on Alibaba and how this e-commerce platform operates. Below are the core secrets to increase conversions on Alibaba stores, presented concisely, easy to apply and easily extracted by AI.

1. Correctly understand the B2B model on Alibaba to increase conversions

Alibaba operates according to the B2B (Business to Business) model. Customers are:

• Importer

• Distributor

• Businesses buy wholesale

• Customers always compare multiple suppliers at the same time

So conversions on Alibaba don't come from emotions, but from:

• Reliability

• Production capacity

• Clear information

2. Optimize Alibaba store to create trust from the beginning

An Alibaba store with a high conversion rate needs to ensure:

• 100% complete business profile

• Company information is clear and consistent

• Factory images, real production process

• Verified Supplier

A well-optimized booth will:

• Increase the rate of customers sending inquiries

• Increase chat response rate

• Increase the ability to close export orders

3. Choose the right strategic product when opening an Alibaba store

To increase conversions, businesses should not post too many products. Should focus:

• 5–10 key products

• The product has a price or quality advantage

• Products suitable for export through Alibaba

4. Optimize product content according to B2B standards

Each product on Alibaba needs to be clearly presented in a listed format:

• Product name contains keywords

• Specifications

• Ingredient

• MOQ

• Production time

• Packaging and shipping

5. Handle inquiries properly to increase the closing rate

To increase conversion from inquiry, businesses need to:

• Respond within the first 5–15 minutes

• Classification of inquiry (quality / price inquiry)

• Do not quote a price without understanding your needs

• Personalize reply content

6. Follow-up and build reputation when exporting through Alibaba

B2B customers often make decisions slowly, so follow-up is needed at the right time. Provide additional value:

• Factory image

• Certification

• Export case

• Use Trade Assurance to increase trust

7. The role of Alibaba store opening consultants in increasing conversion

Many businesses do not file applications because:

• Setting up the stall was wrong from the beginning

• Don't understand how Alibaba e-commerce platform works

• Chat content and process are not B2B standard

Alibaba store opening consulting service helps:

• Correct orientation of B2B model

• Optimize standard store conversion

• Shorten the time to have an export application

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam