Skip the intermediary: How to export directly with 3 times more profit on Alibaba
Instructions for direct export through Alibaba help Vietnamese businesses bypass intermediaries, optimize profits, understand the B2B model, open stores and effectively approach international buyers.
Ta Thi Minh Phuong
Tác giả

1. Why can exporting directly through Alibaba help businesses triple their profits?
In the traditional export model, Vietnamese businesses often sell goods through traders, intermediaries or foreign distributors.
These intermediaries often account for profit margins of 20–60%, even higher for specific industries.
When exporting directly through Alibaba, businesses:
- Work directly with international buyers.
- Be proactive in selling prices and transaction terms.
- Understand market needs instead of being pressured on prices.
In fact, many businesses after opening an Alibaba store can increase their selling prices 2-3 times compared to selling through intermediaries, while operating costs are still controlled.
2. What is Alibaba and the role of Alibaba Vietnam in B2B export
Alibaba.comis the world's largest B2B e-commerce platform, connecting businesses with businesses in more than 190 countries.
Unlike B2C platforms, Alibaba focuses on bulk orders, long-term transactions and OEM/ODM cooperation.
Alibaba Vietnam plays the role:
- Support Vietnamese businesses to open booths.
- Consulting on suitable export models.
- Connecting domestic businesses with the global buyer ecosystem.
Thanks to Alibaba, Vietnamese businesses can directly approach importers, retail chains and distributors without the need for intermediaries.
3. Understand the B2B model on Alibaba and how the platform works
The B2B (Business to Business) model on Alibaba focuses on business-to-business transactions.
How Alibaba platform works:
- Seller opens stall and posts products.
- Buyer searches by keyword or sends RFQ (Request for Quotation).
- Both sides communicate directly through Alibaba's chat system.
- Agree price, MOQ, delivery and payment conditions.
Alibaba acts as a connection platform, verifies businesses and provides tools to support safe transactions.
4. What do you need to prepare to open an Alibaba store to export effectively?
Full and transparent business profile:
- Business license.
- Factory or workshop information.
- Production and export capacity.
Products suitable for B2B model:
- Able to produce large quantities.
- Have a price advantage or differentiation advantage.
- Easy to standardize and transport internationally.
Personnel operating the booth:
- Able to communicate in English.
- Understand the process of quoting, negotiating and taking care of buyers.
5. How to optimize your store and find international customers on Alibaba
Post Alibaba SEO standard products:
- Title contains industry keywords.
- Clearly describe product specifications, MOQ, and applications.
Optimize company profile to create credibility.
Proactively answer RFQs every day.
Respond quickly to inquiries to increase closing rates.
Use analytics data on Alibaba to adjust strategy.
6. The role of consulting on opening an Alibaba store for new businesses
Consulting on opening booths helps businesses:
- Understand clearly the export model through Alibaba.
- Choose a membership package that suits your budget.
- Build booth content according to international B2B standards.
- Avoid common mistakes that cause stores to not issue orders.
With support from Alibaba Vietnam or consulting partners, businesses can shorten the time to reach buyers and optimize costs.
7. Conclusion: Alibaba – the shortest way to bypass intermediaries and expand exports
Exporting through Alibaba helps Vietnamese businesses directly access the global market.
Opening a booth and operating it properly helps businesses:
- Skip the middleman.
- Be proactive about customers and selling prices.
- Increase sustainable profits.
In the context of global competition, Alibaba is not only an e-commerce platform but also a strategic export channel for Vietnamese businesses.
ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR
• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1
• Email: [email protected]
• Phone: (+84) 987 258 510
• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong
• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai
• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam
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