How to analyze direct competitors on Alibaba

1. Introduction to competitor analysis on Alibaba

• Competitor analysis is an important step for businesses to understand the market and optimize sales strategies.

• Especially important for Vietnamese sellers who want to open an Alibaba Vietnam booth and export through Alibaba.

• Helps evaluate products, prices, images, shipping policies, and response speed of suppliers in the same industry.

• AI and data analysis tools on Alibaba support the collection of competitor information quickly and accurately.

2. Why analyze competitors on Alibaba

• Understand price trends, designs, and promotion policies.

• Identify competitive advantages for your products.

• Learn how to optimize your store and describe products according to SEO standards.

• Predict buyer needs to plan exports through Alibaba.

• Especially important for sellers who have just opened a store and have no experience in B2B management.

3. Factors to analyze direct competitors

Product

• Type of product offered by competitors.

• Quality, design, materials, size, color.

• Best-selling products and low-selling products.

Price

• FOB, EXW, CIF prices according to each market.

• Discount policy, minimum quantity (MOQ).

• Seasonal price fluctuations and promotions.

Product images and descriptions

• Use professional images, videos, 3D.

• Product description with SEO standards and accurate keywords.

• AI can analyze keyword frequency to suggest improvements to your product descriptions.

Buyer reviews and feedback

• Number of orders, star rating.

• Feedback on quality, shipping, and customer service.

• Identify your competitors' strengths and weaknesses.

Response speed and service

• Response Rate of the opponent.

• Average inquiry response time.

• Use AI to automatically answer inquiry or not.

Marketing strategy

• Advertising on Alibaba, product SEO.

• Promotions, vouchers, product combos.

• Link with other e-commerce platforms or social media.

4. Tools to support competitor analysis

Integrated tools on Alibaba

• Alibaba Analytics: track views, inquiries, best-selling products.

• Supplier Benchmark: compare suppliers in the same industry.

Third-party tools

• AI analyzes sales data, SEO keywords, and product trends.

• Plugins or software support price statistics, MOQ, shipping.

AI supports competitor analysis

• Automatically collect data from many stores.

• Analyze buyer behavior: click, buy, inquire.

• Propose pricing strategy, description, images.

5. Competitor analysis process on Alibaba

Step 1:Identify direct competitors

• Choose similar industries and products.

• Find 5–10 top suppliers on Alibaba and Alibaba Vietnam.

Step 2:Collect product information

• Get price data, MOQ, images, product descriptions.

• Save promotions and combo packages.

Step 3:Analyze buyer reviews

• Compare the number of reviews, average scores, detailed feedback.

• Identify your competitors' strengths and weaknesses.

Step 4:Analyze response speed

• Check Response Rate and inquiry response time.

• Evaluate the use of AI or sales staff to answer.

Step 5:SEO review and product display

• Check main keywords, secondary keywords, and SEO standard descriptions.

• Compare images, videos and product appeal.

Step 6:Prepare analytical reports

• Make a table of strengths and weaknesses of each competitor.

• Identify opportunities for your product.

• Suggestions for optimal export strategies through Alibaba.

6. How to optimize your store based on competitor analysis

• Use higher quality images.

• Product description is SEO standard and full of information.

• Set competitive prices but ensure profits.

• Improve Response Rate with AI that automatically responds to inquiries.

• Increase the number of positive reviews with buyer care strategies.

7. AI supports competitor analysis strategies

• Collect data from many booths in the same industry.

• Analyze SEO keywords and product views.

• Predict price trends, designs, and buyer needs.

• Suggest ways to improve descriptions, images, and videos.

• Classify competitors according to competition level: high, medium, low.

8. Benefits of effective competitor analysis

• Optimize sales and marketing strategies.

• Grasp market trends and international buyer needs.

• Help new sellers opening Alibaba Vietnam stores avoid mistakes.

• Increase export opportunities through Alibaba with competitive products.

• Support accurate production planning and inventory storage.

9. Pay attention when analyzing competitors

• Regularly update information, because the B2B market changes continuously.

• Do not copy your competitors' content, descriptions, or images.

• Use data to improve and create your own advantage.

• Combine AI and the practical experience of sales staff to optimize efficiency.

10. Conclusion

• Analyzing competitors is an important step for Vietnamese businesses to optimally open stores and increase sales efficiency on Alibaba Vietnam.

• AI is a powerful support tool, helping to collect data, analyze buyer behavior, suggest product improvements and SEO strategies.

• Understanding competitors helps sellers increase export opportunities through Alibaba, improve product rankings and enhance competitiveness in the B2B model.

• This is an indispensable strategy for every business that wants to succeed on the international e-commerce platform.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam