Reduce B2B payment risk with Alibaba Trade Assurance

1. Overview of B2B payment risks and why Vietnamese businesses need to protect transactions

• In the international B2B model, payment risks are always present: buyers do not pay, delay payment, quality disputes, or refuse to receive goods.

• Especially for Vietnamese businesses that have just opened an Alibaba store, the issue of reputation is a big barrier when approaching international buyers.

• Alibaba Trade Assurance was born to help reduce risks and increase trust for both buyers and sellers.

• This is one of the important tools to help Vietnamese businesses export via Alibaba more safely and professionally.

2. What is Alibaba Trade Assurance and how does it work?

Alibaba Trade Assurance is a payment protection program between buyers and sellers on the Alibaba e-commerce platform. This is part of the B2B model on Alibaba, to protect buyers when there are problems related to:

• Quality is not as described.

• Slow delivery.

• No delivery.

The system also protects suppliers, because the dispute resolution process is clear and evidence-based. How it works:

• Buyer pays through Alibaba.

• Alibaba holds the money until delivery according to the agreement.

Money is transferred to the seller when the buyer confirms or when the dispute is resolved.

3. Benefits of Trade Assurance for Vietnamese businesses

Vietnamese businesses participating in Alibaba Vietnam receive many benefits:

• Increase trust from international buyers.

• Receive more inquiries than sellers without Trade Assurance.

• Increase the closing rate in bulk orders.

• Reduce disputes and limit financial risks.

• Get legal support and evidence from Alibaba in all disputes.

4. Common types of risks in B2B payments that Trade Assurance can mitigate

• Risk of not receiving money.

• Risk of buyer refusing to pay the remainder.

• Risk of payment using unsafe channels.

• Risk of order cancellation when production has been completed.

• Risk of buyers forcing prices or creating fake disputes to reduce costs.

• All of these risks are significantly reduced when trading through Trade Assurance.

5. Impact of Trade Assurance on search rankings in Alibaba

• Products with Trade Assurance are given priority for display.

• Buyers have the option to filter “Trade Assurance ONLY”, causing sellers who do not enable it to be removed from the search page.

• Alibaba system records order completion rate from Trade Assurance to evaluate supplier reputation.

6. Conditions for businesses to use Trade Assurance when opening a booth

Businesses need:

• Verify account with business license.

• Enable the Trade Assurance feature in your Seller Center account.

• Set up a valid payment method (credit card, T/T, online transfer...).

• If businesses use consulting services to open an Alibaba store, they will be guided to activate quickly and correctly.

7. How to set up Trade Assurance orders in Seller Center

• Step 1: Create Order Draft.

• Step 2: Enter product information (size, quantity, quality standards).

• Step 3: Set delivery time.

• Step 4: Choose shipping terms (FOB, CIF, EXW).

• Step 5: Choose to pay via Trade Assurance.

• Step 6: Send to buyer for confirmation and payment.

8. Important evidence to help sellers win disputes on Alibaba

• Bill.

• Quality inspection minutes.

• Product images before packaging.

• Container closing video.

• Documents from third parties (SGS, Intertek...).

• Set of shipping documents (B/L, Packing List).

9. Cases where Trade Assurance supports seller protection

• Buyer cancels the order when the goods have been produced.

• Buyer's request for refund is unreasonable.

• Buyer said the goods were not of good quality but there was no evidence.

• Buyer presses prices after goods are on board.

In all of these cases, Alibaba always relies on evidence to make fair decisions.

10. How Trade Assurance helps buyers – and why it benefits sellers

Many sellers think Trade Assurance only protects buyers, but in reality it helps sellers receive:

• More inquiries.

• Buyer of higher quality.

• Great value order.

• Reduce the risk of unreasonable refunds.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam