Trend analysis: Cross-border sales in the era of AI & big data

1. Global trend: Sales no longer have borders

The world is witnessing an explosion of cross-border trade thanks to digital technology. According to eMarketer, cross-border e-commerce revenue will reach more than 6.3 trillion USD by 2024 - more than double compared to 2019. The B2B (Business to Business) model accounts for the largest proportion of this total revenue.

Alibaba is the central platform of this wave, allowing sellers from Vietnam, China, Thailand, India... to reach millions of international buyers with just a few steps of opening a store.

2. The rise of AI in B2B commerce

AI (Artificial Intelligence) is not only used in chatbots or translation but also optimizes the entire B2B sales process. On the Alibaba e-commerce platform, AI is applied to:

• Analyze buyer behavior data.

• Suggest suitable products according to market needs.

• Automatically translate product content into multiple languages.

• SEO keyword suggestions help increase visibility.

3. Big data - the "secret weapon" of export businesses

Big Data is changing the way businesses make decisions. Instead of relying on emotions, businesses can now predict global consumer trends based on actual data. Alibaba provides Data Insight tools to help Vietnamese sellers know:

• Which product is the most searched for?

• Which market has high demand?

• Average price of competitors.

This is a strategic source of information, helping businesses export through Alibaba more effectively without the need for costly market research.

4. B2B model on Alibaba: Smart way to operate

Understanding the B2B model on Alibaba is the key to grasping global sales trends. The operating process of Alibaba e-commerce platform includes:

• Businesses open booths and verify information.

• Post products with descriptions, images, certifications.

• Buyers search, send requests (RFQ).

• Businesses respond, offer prices and negotiate.

• Delivery & payment through the Trade Assurance system.

It all takes place online, safely and transparently - helping Vietnamese businesses easily reach international customers.

5. Where are Vietnamese businesses in this trend?

Vietnam is considered one of the countries with the greatest export potential in Southeast Asia, but the rate of businesses participating in B2B e-commerce is still low. Main reasons:

• Not clearly understanding how Alibaba platform works.

• Afraid of change, lack of knowledge about digital marketing.

• Lack of professional booth opening consulting team.

Meanwhile, Chinese and Indian businesses have made good use of Alibaba to sell globally, build brands and grow strongly.

6. AI helps Vietnamese businesses shorten the gap

AI on Alibaba Vietnam currently supports many smart features such as:

• Automatically optimize product titles.

• Translate languages ​​according to specialized contexts.

• Suggest customer feedback with a professional chat form.

• Analyze the conversion potential of each lead.

This helps Vietnamese businesses easily compete internationally without needing personnel who are good at foreign languages ​​or highly technical.

7. Big data helps predict global market demand

Previously, to research the market, businesses needed to go to fairs, do direct surveys or hire foreign experts. Now, Big Data on Alibaba provides real-time metrics:

• Which countries are searching for your products?

• Peak season for each industry.

• Export price trend.

For example, Vietnamese businesses selling fish sauce, shrimp paste, spices, snacks, or agricultural products can monitor whether the European, American or Middle Eastern markets are experiencing increased demand, thereby adjusting production and advertising strategies.

8. Consulting on opening a booth - the first step for a cross-border strategy

To be successful on Alibaba, opening a store is very important. Alibaba Vietnam currently has a team of professional store opening consultants to support businesses:

• Choose the right booth package.

• Instructions for posting products that meet international standards.

• Optimize keywords to increase search visibility.

• Training on how to respond to customers and close orders effectively.

Many businesses, after being consulted and opening stalls in just 3-6 months, received their first orders from Europe or the US.

9. Specific benefits when Vietnamese businesses export through Alibaba

Joining the Alibaba e-commerce platform helps Vietnamese businesses receive many values:

• Reach 40 million global buyers.

• Cut down on intermediary and trade fair costs.

• Increase visibility of Vietnamese brands.

• Trade safely thanks to Trade Assurance.

• Customer data is clear, easy to measure effectiveness.

• Leverage AI & Big Data to optimize sales activities.
  
  

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam