Vietnam Durian Export Market 2026: Strong Breakthrough, Aiming to Overtake Thailand to Become Number 1 in the World

The year 2026 is witnessing that Vietnamese durian continues to be the "black gold" of the agricultural export industry. With a forecast turnover exceeding 4 - 4.5 billion USD, Vietnam is likely to officially surpass Thailand to become the world's largest durian exporter. This is also one of the hot industry trends on Alibaba in 2026, bringing golden opportunities for Vietnamese businesses to open stalls and sell effectively on Alibaba.com.

Below is a detailed analysis based on the latest data from the Vietnam Customs Department, the Vietnam Fruit and Vegetable Association and actual trends on the global B2B trade platform.

PRIVATE DURIAN EXPORT DATA FOR RECENT YEARS AND FORECASTS FOR 2026

• 2024: Nearly 3.3 billion USD (an increase of more than 1 billion USD compared to 2023).

• 2025: Reach 3.86 billion USD (some estimates reach 4 billion USD), an increase of more than 20% compared to 2024 and accounting for over 45% of Vietnam's total fruit and vegetable export turnover.

• Forecast for 2026: Exceeding 4 billion USD, even touching 4.5 billion USD. Mr. Dang Phuc Nguyen - General Secretary of the Vietnam Fruit and Vegetable Association - affirmed: "With the recent increase, this year Vietnam can surpass Thailand to become the largest durian exporting country in the world."

Only in January 2026 (off-season, limited supply), turnover reached 117.22 million USD, an increase of 274.8% - 275% over the same period in 2025.

At this rate, the first quarter of 2026 could reach 1 billion USD if customs clearance at the Northern border gate is favorable.

MAIN MARKET: CHINA STILL ACCOUNTS 93%, VIETNAM NEARLY OVER THAILAND

China accounts for 93% of Vietnam's total durian export turnover (January 2026: 108.9 million USD).

In 2025, Vietnam exported 884,600 tons (worth 3.44 billion USD) to China, accounting for 49% of the market share in volume and 45% in value - surpassing Thailand in volume for the first time and nearly catching up in value.

Thailand is facing difficulties: lack of harvesting labor, roundabout logistics (lasting 1 week), slower container turnover. While Vietnam has the advantage of year-round harvest, better cold chain and electronic traceability system.

New potential markets: US, EU, Malaysia (strong increase), ASEAN and the Middle East are expanding thanks to demand for fresh and frozen durian.

OPPORTUNITIES AND CHALLENGES WHEN EXPORTING PERSONALITY 2026

Opportunity:

• The off-season wholesale price is up to 200,000 VND/kg (doubled over the same period).

• The number of growing area codes and packaging facilities exported to China doubled compared to the previous year.

• Frozen durian protocol to China expanded.

• Vietnam's fruit and vegetable exports are expected to reach 9–10 billion USD by 2026, with durian being the main driving force.

Challenge:

• Strict control of cadmium, lead and ripeness from China.

• Fierce competition in quality and cold logistics.

• It is necessary to standardize growing areas, trace origins and certify GlobalGAP and HACCP.

TRENDS OF THE PRIVATE DRY INDUSTRY ON ALIBABA 2026: EFFICIENT SALES OPPORTUNITIES

Vietnamese fresh fruit (especially durian) is one of the hot industry trends on Alibaba in 2026. Demand for Southeast Asian tropical fruits increased by 48.66% YoY, while the number of sellers decreased by 8.28% due to quality challenges → creating a "surplus paradox" for Vietnamese businesses with good cold chains.

Advantage on Alibaba:

• Thousands of RFQ (request for quotation) every month for “Vietnam fresh durian”.

• Chinese buyers prioritize Ri6/Monthong durian; US & EU looking for organic, traceable products.

• Vietnam Pavilion 2026 helps the booth increase its visibility 5–7 times.

• Many Vietnamese sellers have signed container orders of 20,000–100,000 USD/lot after only 2–4 months.

Secrets for effective sales on Alibaba (apply immediately to durian):

• Post products with keywords: “Vietnam Fresh Durian Monthong Grade A – Cold Chain Export Ready 2026”.

• Use harvest video, 360° photos, phytosanitary certification, GlobalGAP.

• Invest in cold chain (pre-cooling, temperature monitoring containers) → reduce rejection rate by 60%.

• Respond to RFQ in 2–4 hours, start small MOQ (1–2 tons) to gain trust.

• Run keyword ads "Vietnam fresh durian" and participate in Spring Fair 2026.

Opening a store on Alibaba is the fastest way to reach global B2B buyers without intermediaries. Many Vietnamese durian businesses have succeeded thanks to the Gold Supplier and Trade Assurance packages.

ACT NOW TO CATCH THE OPPORTUNITY OF 2026

With a "3-digit" growth momentum at the beginning of the year and a position about to surpass Thailand, durian is definitely a golden commodity for Vietnamese exports in 2026. Businesses that catch the trend of high quality, traceability and sales on Alibaba early will lead.

Contact us for advice on opening a booth on Alibaba and support durian export today:

Mr. Dan - Alibaba Vietnam expert Phone number/Zalo: 0987258510 Email:[email protected]

ALIBABA.COM VIETNAM COMPANY LIMITED – ALIBABA VIETNAM

• Headquarters: 19th Floor, Saigon Center Building, 67 Le Loi, Ben Nghe Ward, District 1, Ho Chi Minh City

• Binh Duong Branch, Dong Nai, Ho Chi Minh City

The team will provide free support: stall registration, durian catalog design, SEO optimization, connecting Chinese/US/EU buyers and effective sales training on Alibaba.

Act today - 2026 is the golden time to turn your durian garden into a huge source of foreign exchange income on the world's largest e-commerce platform!