Hot Categories trends on Alibaba in 2026

1. Understand the B2B model on Alibaba and how this e-commerce platform works

Alibaba is the world's largest B2B (Business to Business) e-commerce platform, connecting millions of buyers and suppliers globally. Unlike B2C platforms like Shopee or Amazon, Alibaba focuses on bulk wholesale, targeting distributors, importers, chain stores and international businesses.

Every year, Alibaba publishes data on "Hot Categories" - the best-selling categories, helping Vietnamese sellers grasp export market trends. Understanding the B2B model and buyer behavior helps you open a store on Alibaba in the right direction, choose potential products and negotiate more effectively.

2. Overview of global consumption trends in 2026

According to data fromAlibaba.comIndustry Insights and Google Market Finder, 2026 is predicted to be a boom year for:

• Green & Sustainable trend: global consumers prioritize environmentally friendly products.

• Growth in food manufacturing, healthcare and smart home appliances.

• Cross-border Trade continues to expand, especially from Asia to Europe and the US.

This means that Vietnamese businesses have great opportunities if they export through Alibaba and catch up with hot industries.

3. No. 1 best-selling product category: Food & Processed Agricultural Products

Vietnamese agricultural products are increasingly interested by international buyers thanks to their high quality and competitive prices. Hot items in 2026:

• Roasted and ground coffee, instant coffee.

• Cashew nuts, pepper, dates, dried fruit.

• Fish sauce, shrimp paste, chili sauce, traditional dipping sauce.

Reason for growth: Foreign consumers love natural products with clear origins.

Suggest:

• You should invest in professional packaging, clearly stating the ingredients and export certification.

• Consulting on opening an Alibaba store to bring products to international standards, making them easy to find when buyers search.

4. Best-selling product category No. 2: Health care and beauty products

After the pandemic, the demand for personal care and natural beauty increased sharply. Featured items:

• Coconut oil, herbal shampoo, natural essential oils.

• Organic skin care products, handmade soap.

• Massage tools, personal care equipment (electric massager, facial steamer).

B2B trend: Buyers from the US, Japan, Korea and Europe look for OEM/ODM manufacturers to place large orders with their own brands.

Suggest:Vietnamese businesses can take advantage of Alibaba Vietnam to reach buyers looking for reliable Asian suppliers.

5. Best-selling product category No. 3: Smart home appliances (Smart Home & Appliances)

2026 is the year of the explosion of smart home appliances and energy-saving products. Products most sought after by buyers:

• Robot vacuum cleaner, mini air purifier.

• Smart sockets, sensor lights, devices controlled via app.

• Small electric kitchen appliances: oil-free fryer, mini blender, coffee maker.

Reason for growth: The need to upgrade the quality of life in urban areas and the increasingly popular "smart home" trend.

Suggest:If you are a manufacturer, open an Alibaba booth to introduce new technology and join Trade Assurance to increase your credibility when international buyers place orders.

6. Best-selling product category No. 4: Construction materials & furniture

International buyers seek a stable supply of products:

• Tiles, industrial wood, waterproof materials.

• Wooden furniture, tables, chairs, beds, cabinets for export.

Vietnam is one of the countries with advantages in wood and handicrafts, making the product popular with European buyers. B2B trend on Alibaba: Buyers order by container, require FSC or CE certificate.

Advice:Please present details in the product description and contact the consulting team to open an Alibaba Vietnam store to optimize search display.

7. Best-selling category #5: Clothing & Sustainable Fashion

Recycled, environmentally friendly fashion products are becoming a trend. Hot product lines:

• Clothes made from bamboo fiber and organic cotton.

• Canvas bags and shoes from recycled materials.

• Uniforms, OEM sportswear.

• Buyers 2026 prioritizes the green supply chain.

Suggest:

• Show off your transparent production process in your Alibaba profile.

• Use Trade Assurance to increase confidence when international buyers pay

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam