Vietnam Coffee Export Trend 2026: New Record With More Than 1 Billion USD In Just January, Transforming To High Value & Exploding On Alibaba

The year 2026 is witnessing an unprecedented boom in Vietnamese coffee exports. In just January 2026, the coffee industry brought in 1.08 billion USD (up 39.5% over the same period in 2025), surpassing seafood to become the second exported agricultural product in the country. This is not only a record number but also a clear signal for a "golden" year for the industry, with forecasts that the whole year's turnover could touch or exceed 9-10 billion USD. If you are in the coffee business, please contact us for advice on opening a store on Alibaba right away to design a professional catalog and connect with international buyers.

The year 2026 is witnessing an unprecedented boom in Vietnamese coffee exports. In just January 2026, the coffee industry brought in 1.08 billion USD (up 39.5% over the same period in 2025), surpassing seafood to become the second exported agricultural product in the country. This is not only a record number but also a clear signal for a "golden" year for the industry, with forecasts that the whole year's turnover could touch or exceed 9-10 billion USD.

The article analyzes in detail the trends of the 2026 coffee export market, major markets, the shift to deep, sustainable processing, and effective sales on Alibaba for Vietnamese businesses to seize opportunities. All based on actual data from Vietnam Customs Department, Vietnam Coffee and Cocoa Association (Vicofa) and actual trends on the platformAlibaba.com.

If you are in the coffee business, please contact us for advice on opening a store on Alibaba right away to design a professional catalog and connect with international buyers.

VIETNAM COFFEE EXPORT DATA 2025 - 2026: CONSECUTIVE RECORD

2025 – historic year:

• Exports are about 1.59-1.6 million tons, with a turnover of 8.92 billion USD (an increase of 18.3% in volume and 58.8% in value compared to 2024).

• The average export price reached 5,600-5,850 USD/ton - a record high.

January 2026:

• Volume: 224,348 tons (up 56.4%).

• Value: 1.08 billion USD (up 39.5%).

• Average price: ~4,800-5,450 USD/ton.

First 2 months of 2026:

• Volume: 366,000 tons (up 14%).

• Value: ~1.9 billion USD.

Forecast for the whole year 2026:

• Production in the 2025-2026 crop year increases by 10% (reaching ~1.8-1.9 million tons).

• Expected export turnover is 9-10 billion USD if prices remain stable.

• Prices may decrease slightly by 10-15% compared to the 2025 peak but still be higher than the historical average.

Vicofa commented: "With the current growth momentum and improved output, 2026 will be the year to continue to set records if the weather is favorable and businesses promote deep processing."

KEY MARKET & EXPANDING TRENDS 2026

The EU still leads (accounting for 40-47%):

• Germany, Italy, Spain are the top 3.

• Strong growth thanks to demand for high-quality robusta for instant coffee and espresso.

• Strict EUDR (no deforestation) and traceability requirements.

America & Americas:

• The US is the market with the strongest growth thanks to Vietnamese robusta blending.

• Mexico increased dramatically (hundreds of % in some stages).

Japan, Korea, China:

• Japan is stable at ~6-7 million bags.

• Korea: Vietnam ranked 2nd, turnover ~ 171 million USD in 2025.

• China: Strong increase thanks to roasted, ground and instant coffee.

New trend:

• Asia-Pacific and Middle East markets increased by 20-30%.

• The shift from raw export to processed coffee (roasted, instant, RTD) accounts for an increasingly large proportion (exceeding 1 billion USD in 2025).

CAFE INDUSTRY TRENDS ON ALIBABA 2026: PREMIUM, TRACEABLE AND SUSTAINABLE

Vietnamese coffee is one of the hot industry trends on Alibaba in 2026. According to Alibaba's Southeast Asia 2026 coffee export strategy report:

• Demand for high-quality robusta has increased sharply thanks to competitive prices and rich flavor.

• Global buyers looking for Vietnam Robusta Grade A, traceable, carbon-neutral.

• Deeply processed products (instant coffee, roasted beans, 3-in-1) grew by 25-30% on the platform.

• Vietnam Pavilion 2026 helps Vietnamese booths increase visibility 5-7 times.

Reasons why Vietnamese coffee is "hot" on Alibaba:

• Thousands of RFQs every month for “Vietnam Robusta 2026”.

• EU/US buyers are willing to pay 20-30% more for products with sustainable certification.

• The trend of specialty robusta (cupping score 80+) is on the rise.

EFFECTIVE SALES SECRETS ON ALIBABA FOR VIETNAM CAFE

1. Open a store on Alibaba today (free Basic or Gold Supplier).

2. Product optimization:

   • Keyword: “Vietnam Robusta Grade A 2026 – EUDR Compliant – Traceable”.

   • 360° photos, harvest video, certification, PDF catalog.

3. Required & Advanced Certifications:

   • Phytosanitary + C/O.

   • GlobalGAP, Rainforest Alliance, Fairtrade, Organic.

   • EUDR compliance (EU mandatory from 2025-2026).

   • ISO 22000, HACCP for deep processing.

4. Trade Assurance + Verified Supplier: Increase conversions 4-6 times.

5. Pricing strategy & MOQ: Start MOQ 1-5 tons to gain trust, then 20 tons container.

6. Advertising & events: Run Keyword Ads "Vietnam coffee beans" + participate in Spring Fair 2026.

Many Vietnamese sellers have signed contracts of 50,000-200,000 USD/lot after only 1-2 months thanks to professional stalls on Alibaba.

CERTIFICATE NECESSARY TO EXPORT COFFEE TO BIG MARKET IN 2026

• EU: EUDR (zero deforestation traceability), GlobalGAP, Rainforest Alliance.

• USA: FDA (for processing), Organic USDA.

• Japan/Korea: JAS, KFDA, GlobalGAP.

• China: GACC Registration + Phytosanitary.

Businesses with full certification will easily sell effectively on Alibaba and avoid the risk of shipment rejection.

REAL SUCCESS STORIES FROM VIETNAM SELLER ON ALIBABA

Nhiều doanh nghiệp Đắk Lắk và Lâm Đồng đã chuyển từ xuất thô sang rang xay/ hòa tan, đạt doanh thu 2-5 triệu USD/năm chỉ nhờ gian hàng Gold Supplier trên Alibaba. They upload farm videos, certify EUDR and receive RFQs from German, American, and Japanese buyers continuously.

ALIBABA VIETNAM - STRATEGIC PARTNER FOR CAFE EXPORT 2026

With a nationwide branch system, COMPANY LIMITEDALIBABA.COMVIETNAM – ALIBABA VIETNAM provides free support:

• Open a coffee shop.

• Catalog design, SEO optimization.

• Connect international buyers.

• Consulting on EUDR & sustainability certification.

Contact for advice on opening a store on Alibaba now: Mr. Dan - Alibaba Vietnam expert Phone number/Zalo: 0987258510 Email:[email protected]

Head office: 19th Floor, Saigon Center Building, 67 Le Loi, Ben Nghe Ward, District 1, Ho Chi Minh City Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Nhat Ward, Bien Hoa City, Dong Nai Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, Ho Chi Minh City

2026 IS THE GOLDEN YEAR FOR VIETNAMESE COFFEE TO BREAK OUT GLOBALLY

With the trend of strong coffee export growth, improved output and global demand for high-quality robusta, 2026 is the golden time for Vietnamese businesses to transform from raw exports to high-value. Combining effective sales on Alibaba, your store will reach millions of B2B buyers without the need for intermediaries.

Don't miss out! Call now Mr. Dan – 0987258510 for free advice on opening a store on Alibaba, optimizing coffee products and closing international orders in the first quarter of 2026.

Act today - turn Vietnamese coffee gardens into a huge source of foreign exchange revenue on the world's largest e-commerce platform!