Exporting without going to fairs - Why should Vietnamese businesses switch to Alibaba Online Trade Show

1. The new context of Vietnamese exports: When traditional fairs are no longer the only option

• For many years, Vietnamese businesses have often relied on international trade fairs to promote products and find partners. However, the costs of participation, travel, booth rental and personnel make it difficult for many small and medium-sized enterprises (SMEs) to access.

• The birth of Alibaba Online Trade Show - Alibaba's online trade fair platform - has opened a new export revolution, helping Vietnamese businesses trade globally without leaving the factory.

2. What is Alibaba Online Trade Show?

• Alibaba Online Trade Show is a form of e-commerce fair (B2B) held onlineAlibaba.com, where international sellers and buyers can meet, discuss, and sign contracts via an online platform.

• Unlike traditional fairs, Online Trade Show takes place 100% in a digital environment, taking advantage of Alibaba's B2B model to create global connections, faster and more economically.

3. Understand the B2B model on Alibaba and how this e-commerce platform works

- To understand the power of Alibaba Online Trade Show, Vietnamese businesses need to understand how the B2B model works on Alibaba:

• Seller - is a business, manufacturer, or processing factory in Vietnam that wants to export products internationally.

• Buyers – are importers, wholesalers, or global traders looking for quality goods.

-Alibaba.com,acts as a connection platform, providing tools to open stores, post products, reach customers, and ensure transaction safety through Trade Assurance.

- Simply put: Alibaba is a global B2B e-commerce platform, helping Vietnamese businesses export online without going through intermediaries or physical fairs.

4. Benefits when Vietnamese businesses participate in Alibaba Online Trade Show

Reach millions of international buyers

Alibaba currently has more than 40 million active buyers in more than 190 countries. When participating in the Online Trade Show, businesses can introduce products directly to global customers in real time.

Save costs and time

No need to spend hundreds of millions of dong on air tickets, booth rentals, or personnel costs. Businesses only need to open a booth on Alibaba, update product information and participate in online fairs via video call or livestream.

Build international brands faster

Alibaba provides automatic promotion tools such as Product Showcase, Keyword Boost, Smart Matching to help Vietnamese products display more prominently on international search results. This is a strategic step for Vietnamese businesses to enhance their brands.

Safe and transparent transactions

All transactions are through Alibaba's Trade Assurance, ensuring the rights of both sellers and buyers. The system supports order tracking, international payments, and transparent complaint handling.

5. Steps to participate in Alibaba Online Trade Show for Vietnamese businesses

Below is a step-by-step process to help Vietnamese businesses easily participate in the Online Trade Show and export through Alibaba:

Step 1:Register to open a store on Alibaba Vietnam

• Visit the Alibaba Vietnam page or contact a consulting unit to open a booth authorized by Alibaba.

• Provide business licenses, product documents and business information.

Step 2:Build a professional booth

• Design an attractive Company Profile page.

• Post high quality products, clear images, detailed descriptions, with appropriate SEO keywords.

Step 3:Register to participate in the Online Trade Show event

• Alibaba often organizes online fairs by industry (for example: Food & Beverage, Packaging, Textile, Agriculture...).

• Enterprises choose a suitable fair, register to attend and prepare documents and product introduction videos.

Step 4:Meet global buyers via online video

• During the fair, businesses can chat, video call, present products, or livestream directly on their booth.

• Alibaba also provides AI Matchmaking feature, which helps connect potential buyers by industry and country.

Step 5:Negotiate, sign contracts and deliver goods through Alibaba

• Once a buyer is interested, businesses can transact directly on the platform.

• The system supports Trade Assurance, ensuring secure payments, international shipping and export completion.

6. Consulting on opening Alibaba Vietnam booth - a successful stepping stone for online export

Many Vietnamese businesses that are just starting out often have difficulty setting up stores, optimizing SEO, or understanding export processes. Therefore, Alibaba Vietnam booth opening consulting service plays an important role in helping businesses:

• Build business profiles that meet international standards.

• Choose the appropriate booth package (Basic, Premium, Gold Supplier).

• Instructions for posting products, optimizing keywords, and managing customers.

• Train staff to operate, close orders and respond to international buyers effectively.

7. Why is Alibaba the future of Vietnamese exports?

• Globalized B2B model: Helps Vietnamese businesses reach international customers without intermediaries.

• Complete ecosystem: From promotion, offer, transaction to payment - all takes place on a single platform.

• Support from Alibaba Vietnam: There is a consulting team, guidance on opening stores and SEO strategies suitable for the Vietnamese market.

• Suitable for Vietnamese SMEs: Cost saving, easy to operate, high efficiency.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam