Alibaba Vietnam: Effective way to reach international customers

1. Overview of Alibaba Vietnam and why businesses should participate

What is Alibaba Vietnam?

Alibaba.com comis an e-commerce platform that supports Vietnamese businesses accessing international markets.

Why is Alibaba suitable for Vietnamese businesses?

• You don't need a big brand to still sell.

• Suitable for commercial and manufacturing businesses.

• Wide buyer market: US, EU, Arab, South Asia.

Benefits of joining Alibaba Vietnam

• Expand international customer file quickly.

• Approach buyers who need to import large quantities of goods.

• Reduce marketing costs compared to traditional.

2. B2B model on Alibaba and why it is effective

Defining the B2B model on Alibaba

• Sales according to the business-to-business model (Business to Business).

The difference between B2B Alibaba and B2C e-commerce platforms

• Alibaba does not sell retail - focuses on providing buyers with large quantities.

Advantages of the B2B model on Alibaba for Vietnamese businesses

• Buyers are mainly distributors and importers.

• Large order value, high profit.

Stability of Alibaba's B2B model

• Does not depend on running strong advertising like B2C.

• Works based on buyers' real needs.

3. How Alibaba e-commerce platform works

Buyer places request via RFQ (Request for Quotation)

Buyer describes needs => supplier quotes directly.

Product distribution algorithm

• Prioritize products with optimized keywords and images of international standards.

• MechanismTrade Assurance

• Protecting the interests of buyers and sellers => increasing reliability.

Traffic sources of Alibaba sellers

• Organic Search.

• Internal ads.

• Suggestions from Alibaba algorithm.

• RFQ Market.

How buyers find Vietnamese suppliers

Based on keywords, reviews, response rate, activity level.

4. Strategies to help reach international customers on Alibaba

Optimize product SEO according to international buyer keywords

• Optimize titles, descriptions, and keywords according to the US and EU markets.

Building a business brand on Profile

• Product catalog.

• Company and factory information.

• Certifications, certificates.

Optimize product images and videos to international standards

• HD images, clear background.

• Short product introduction video.

Post products every week

• Increase activity points, increase visibility.

Quick response to buyer in under 5 minutes

• Improved Response Rate index.

Run internal ads (P4P, Keyword Ads)

• Support bringing products to the top of the industry.

Participate in RFQ every day

• Quote ≥ 20 RFQ/day to increase attendance points.

5. International standard booth content when opening an Alibaba booth

International SEO standard product title

• Includes main keyword + parameters + application.

Product description in list format

• Material

• Uses

• Size

• MOQ (Minimum Order Quantity)

• Production time

Professional product images

• 6 photos/set with white background + lifestyle photos.

Short product videos of 15–30 seconds

• Increase inquiry conversions.

Industry keyword analysis

• Use Keyword Tool in Seller Center.

• Post a minimum of 30–50 products to increase credibility

6. How to analyze international customer files on Alibaba

Analysis from Traffic Analytics

Which country do the buyers come from?

Analyze Search Term Ranking

What keywords do buyers search for the most?

Analyze buyer profiles

Type of business, geographical area, level of interest.

Track customer behavior

Number of times they viewed the booth.

Products they click on a lot.

Adjust strategy based on data

Focus on running ads in the most potential countries.

7. International customer channels to reach businesses through Alibaba

• Product Search (Organic Search)

• RFQ Market – buyers proactively post their needs

• Trade Show Online – Alibaba's online fair

• Internal Ads (P4P)

• Suggestions “Recommended for You”

• Company Profile

• Product Category (Category Traffic)

8. The role of booth opening consultants in reaching international visitors

• Consulting on choosing the right industry for the market

• Avoid posting products that are in low demand.

• Keyword consulting and product SEO optimization

• Consulting on international standard product images and videos

• Consulting on standard quotation process for US and EU buyers

• Consulting on early-stage advertising strategies

• Consulting on inquiry handling and international customer care

• Consulting on logistics and documents when exporting through Alibaba

9. Strategy to increase visibility so international buyers can easily find the business

• Increase the number of new products posted each week

• Optimize keywords regularly

• Optimize product Attribute at 100%

• Run ads in the first 30 days to activate traffic

• Join RFQ Market every day

• Maintain a 100% response rate

• Keep your Activity Score high

• Use Trade Assurance to increase credibility

10. Mistakes that make it difficult for Vietnamese businesses to reach international customers

• Not optimizing international keywords

• The product title is written incorrectly

• Do not update professional images

• Posting few products makes the store lack credibility

• Buyer response is slow

• No quotes according to international standards

• Not analyzing Traffic & Data to optimize strategy

• Don't understand how Alibaba e-commerce platform works

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam