Why do businesses need global visibility through Alibaba?

1. Global visibility helps businesses reach more than 40 million international buyers

• Alibaba.comis the world's largest B2B platform.

• Every day, hundreds of thousands of buyers look for new suppliers.

• When businesses display globally on Alibaba, products appear in front of buyers from the US, EU, Japan, Korea, Middle East...

• These buyers come from many industries: agricultural products, wood, seafood, garments, spare parts, packaging, and industrial equipment.

• Opening an Alibaba booth helps businesses "be present" in markets that normally require huge costs to access.

2. Alibaba is the fastest export expansion channel for Vietnamese businesses

• Compared to traditional (fairs, agents, trade promotions), Alibaba Vietnam helps businesses enter the international market faster.

• Businesses only need products + company profile to open a booth and display globally.

• Alibaba store opening consultants always emphasize speed: in just a few weeks you can reach international buyers.

• This is the reason why tens of thousands of Vietnamese suppliers choose to open booths instead of opening offices abroad.

3. Understand properly the B2B model on Alibaba to know why it needs global visibility

• Alibaba's B2B model operates on the principle: buyer finds source - business responds and closes the order.

• Buyers don't need big brands, they need good prices - stable quality - production ability.

• Vietnamese businesses have a very high advantage in this model because:

• Small => flexible.

• Manufactured at the factory => competitive prices.

• Easy to customize products according to buyer's requirements.

• Global visibility on Alibaba helps Vietnamese businesses appear right when buyers are looking for their products.

4. Global visibility helps businesses compete fairly with major suppliers

• On Alibaba, buyers see products based on algorithms, not brands.

• This creates fair opportunities for small - medium - unknown businesses.

• Priority factors of Alibaba algorithm:

- Product quality.

- Response rate.

- Frequency of posting products.

- Store reputation.

• Businesses do not need a large marketing budget to still stand in front of global buyers.

5. Global visibility reduces international marketing costs by up to 90%

• The cost of participating in foreign fairs is very high (from 50–300 million/time).

• The cost of renting offices and foreign personnel is even higher.

• Opening an Alibaba store helps businesses save:

- Advertising costs.

- Cost of finding a buyer.

- Export intermediate costs.

• By simply optimizing the store and running Alibaba internal advertising (P4P), businesses can reach quality buyers.

6. Global visibility helps businesses receive proactive customer contact

• Alibaba is different from Facebook and TikTok: buyers find products first → message businesses later. This is a proactive customer with real needs.

• When global visibility is good, businesses receive RFQ (Request for Quotation) messages every day. These buyers often:

- Buy in bulk.

- Buy by container.

- Buy periodically every month.

• Exporting through Alibaba is therefore more sustainable and stable than domestic sales.

7. Global visibility increases the reputation of Vietnamese businesses

• A standard booth shows:

- Clear business profile.

- Transparent production capacity.

- Images of factories - machines - processes.

- Quality certificates (COA, HACCP, ISO...).

• These factors make buyers more confident. Global visibility through Alibaba is like an "international website" that helps businesses build their brands naturally.

8. Global visibility increases the likelihood of receiving large orders

Buyers on Alibaba are importers, not consumers. So everyone buys wholesale, buys containers or buys continuously. Even small Vietnamese businesses can still receive:

• Orders 1–3 containers/month.

• OEM/ODM orders.

• Orders for exclusive product development upon request.

Alibaba Vietnam statistics that many small businesses of 5–10 people can still handle large orders thanks to flexible production.

9. Global visibility helps businesses understand world market needs

Exporting through Alibaba is not only about selling, but also about market research. A well-displayed booth will let businesses know:

• Which country do buyers come from the most?

• Which product is the most asked about?

• What is the buyer's expected price?

• Which products should be developed further?

This is extremely valuable data that is difficult for businesses to obtain if they only sell domestically.

10. Global visibility creates a steady stream of inbound customers for 3–5 years

Once the store has transaction data, Alibaba prioritizes display. Growth rate is usually vertical:

• Year 1: build + optimize + receive RFQ.

• Year 2: start to have 1–3 big guests.

• Year 3 onwards: returning customers => recurring purchases => creating a stable revenue stream.

This is a huge advantage to help businesses develop sustainably in the long term.

11. Global visibility helps Vietnamese businesses increase product value

When selling domestically, businesses are often pressured on prices. When going to Alibaba, international buyers evaluate according to:

• Product quality.

• Production process.

• Commodity standards.

Businesses can sell at prices 20–50% higher than the domestic market depending on the industry. Global visibility => increase business value.

12. Global visibility is a mandatory step if a business wants to move from manufacturing to exporting

• Many Vietnamese businesses are dependent on traders.

• There are no direct international visitors, leading to low and uncertain prices.

• Displaying globally on Alibaba helps businesses:

- Eliminate intermediaries.

- Work directly with buyers.

- Increase profit margin.

- Actively market.

• This is the shortest path to move from the domestic OEM model to international export.

13. Global visibility helps businesses build international brands from their own products

Even though Alibaba is a B2B model, buyers still remember the products they bought. If a business has good quality, customers come back to buy => that is building an international brand. Many Vietnamese businesses go from:

“No name” => “Reputable supplier” => “Exclusive production partner” for big buyers.

Global visibility is the first step for businesses to gain a foothold in international markets.

14. Global visibility is the fastest way for Vietnamese businesses to catch up with the trend of export digitization

Trend 2025–2030: international buyers switch to online sourcing. Alibaba is the leading digital transformation platform in the B2B sector. When displaying well on Alibaba, businesses:

• Automate the customer search process.

• Reduce dependence on traditional sales.

• Increase sales performance.

This is a necessary step to avoid falling behind businesses in other countries.

15. Consulting on opening an Alibaba store helps businesses get on the right track from the beginning

Many businesses open booths but do not optimize them, leading to less visibility. Adviseopen stallHelp businesses:

• Appropriate product orientation.

• Optimize images - titles - descriptions.

• Optimize search algorithm.

• Develop a strategy for receiving RFQs.

• Take advantage of international standard P4P advertising packages.

Thanks to that, the business has stronger global visibility right from the first month.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam