Exporting garments through Alibaba: Businesses need to know

1. Overview of garment export opportunities through Alibaba

• Vietnam's garment industry is in the strongest export group with great demand from the US, EU, Middle East and Africa.

• Alibaba is the world's largest B2B platform where buyers find apparel suppliers with good prices, flexible MOQ and OEM/ODM capabilities.

• The trend of buyers switching to finding suppliers outside of China helps Vietnamese businesses have a competitive advantage.

• Opening an Alibaba store helps businesses easily reach millions of global wholesale buyers.

• Alibaba Vietnam is strongly supporting the garment industry, from consulting on opening stores to operating training.

2. Why is Vietnam's garment industry suitable for exporting through Alibaba?

• Vietnam has competitive production costs but top quality in the region.

• Diverse sources of raw materials: cotton, poly, jeans, linen, sportswear, underwear, office fashion, uniforms.

• Strong processing capacity, suitable for buyers who need medium and large quantities of OEM/ODM.

• Buyers on Alibaba prioritize finding real factories - something Vietnamese garment businesses have available.

• Garment products are always in the top industries with the highest traffic on Alibaba.

3. Correctly understand the B2B model on Alibaba before opening a store

• The B2B model on Alibaba is connecting suppliers with global wholesale buyers.

• Buyers are mainly small - medium enterprises, traders, store owners, and distribution systems.

• B2B buying cycle is longer than B2C: ask - quote - compare - negotiate - deposit - production - delivery.

• The order value is many times higher, ranging from 5,000 USD to hundreds of thousands of USD.

• Sellers need to understand the process before exporting through Alibaba to optimize the closing rate.

4. How Alibaba e-commerce platform works

• Buyers use search engines to find products and suppliers by keywords.

• The system ranks stores based on reliability, response rate, images, keywords and transactional ability.

• Businesses can receive orders via: Product Posting, RFQ (Request for Quotation), advertising (P4P).

• Gold Supplier accounts help create higher reputation with international customers.

• Alibaba prioritizes displaying regularly maintained booths.

5. Benefits when garment businesses open Alibaba booths

• Access global buyers 24/7.

• No customer country restrictions.

• No need for a large international sales team.

• Increase recognition of Vietnamese garment brands.

• Reduce dependence on intermediaries.

• Optimize marketing costs compared to participating in fairs.

6. What do businesses need to prepare to open an Alibaba booth?

• Garment or import-export business license.

• Clear legal information (company name, tax code, address).

• Company bank account to pay maintenance fees.

• Set of images of workshop, machinery, team, showroom.

• List of high quality garment products.

• Prepare staff to respond to guests in English.

• MOQ information set – leadtime – delivery policy.

7. Standard process of opening an Alibaba store

• Register Gold Supplier on Alibaba Vietnam.

• Verification of business (Verification).

• Set up store profile (Company Profile).

• Upload products according to Alibaba's SEO standards.

• Research the keywords buyers are looking for.

• Set up certifications such as ISO, BSCI, WRAP if any.

• Optimize images including fabric corners, seams, zippers, logos...

8. Alibaba Vietnam's role in consulting on opening stores

• Alibaba Vietnam supports businesses in account verification.

• Providing training from A–Z: posting products – running ads – handling RFQs.

• Consulting on opening booths for new businesses participating in exporting through Alibaba.

• Support the roadmap to build a standard booth for the garment industry.

• Followed closely by specialists during the first 12 months.

9. Vietnamese garment products are selling well on Alibaba

• 100% cotton t-shirt.

• Hoodies & Sweaters.

• Sports clothing.

• OEM women's clothing set.

• Swimwear.

• Children's items.

• Jeans.

• Business and school uniforms.

• Pajamas – pajamas.

• Underwear – bralette – underwear.

10. Keyword optimization strategy to get garment products to the top of searches

• Research seasonal keywords: spring wear, summer wear, winter jacket.

• Use long keywords: “Vietnam custom hoodie manufacturer”.

• Use material keywords: “cotton t-shirt bulk supplier”.

• Use regional keywords: “Vietnam garment factory”.

• Optimize keywords in title, description, attributes.

11. How to optimize the garment store to increase display rate

• Post 60–150 products to increase traffic.

• Update the store at least 3–5 times/week.

• Professional image design.

• Use a video to introduce the sewing workshop.

• Write detailed descriptions: size chart, materials, sewing techniques.

12. The secret to effectively receiving garment RFQs

• Respond to RFQ within 1–2 hours.

• Clearly quote design - color - material - MOQ.

• Attach factory photos and actual products.

• Optimize quote template for quick response.

• Use multiple languages ​​when needed: English - Spanish - Arabic.

13. How to take care of customers on Alibaba to increase the closing rate

• Respond to customers in professional English.

• Ask clearly about your needs: quantity - materials - delivery time.

• Send color chart - size chart - product video.

• Suggest available fabric samples to shorten time.

• Send factory audit if requested by buyer.

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam