Other Types of Advertising on Alibaba and How to Optimize Global Sales Effectiveness

1. Organic Traffic - Take advantage of the power of quality content

Concept

• Organic Traffic is the source of traffic to the store from natural search results on Alibaba, without advertising costs.

• Buyers find your products through keywords, descriptions, titles, certifications, or Gold Supplier account reputation.

How to optimize natural advertising

• Optimize SEO standard product titles: 100–120 characters long, contain main and secondary keywords.

For example:Vietnam Dried Mango – OEM Export Supplier on Alibaba.

• Optimize product images and descriptions: Sharp images, minimum size 750x750px.

• Detailed description of materials, dimensions, features, applications.

• Post products regularly: Update at least 10 new products/month to keep the store "active".

• Increase the TA Score (Trade Assurance Score): This index shows the supplier's reputation, helping the product to be displayed higher in search results.

2. Paid Traffic - Accelerate Reaching Buyers Quickly

Concept

• This is a form of advertising that helps businesses display products in prominent positions in search results or product categories.

• Including two main tools: SBA (Smart Business Ads) and Display Ads.

The main type of paid advertising on Alibaba

Smart Business Ads (SBA)

• It is Alibaba's smart advertising tool, operating based on the keyword bidding algorithm.

• Sellers choose strategic keywords, set a budget, and Alibaba will display products to buyers with corresponding needs.

Advantage:

• Increase traffic quickly.

• Displayed in a priority position on the first page of search results.

• Can track performance (clicks, CTR, conversion) in real time.

Display Ads

• A form of advertising that displays banners or product images in fixed positions on Alibaba (home page, product catalog, event page).

Advantage:

• Helps increase strong brand recognition.

• Suitable for businesses that want to expand their image and promote international brand awareness.

3. Advertising Through RFQ Function (Request for Quotation)

Concept

RFQ is a quotation bidding tool, where buyers post their purchase needs, and sellers submit detailed quotes to compete.

How it works

• Buyer posted a request: "I need to buy 500kg of cashew nuts from Vietnam."

• Alibaba sends notifications to suppliers that match the industry.

• Supplier submits a quotation with pictures, certification and FOB/CIF price.

Benefit

• Directly approach buyers who really want to buy.

• Increase the closing rate because the buyer has clearly identified the product.

• Suitable for Vietnamese businesses that want to expand exports through Alibaba.

How to optimize RFQ

• Answer at least 10 RFQs per day.

• Write a brief, professional quote with complete contact information.

• Offer flexible MOQ and competitive prices to attract buyers.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email: [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam