How to increase activity points to upgrade Alibaba store

1. Understand the scoring mechanism that works on Alibaba

• Activity Score is an important index that determines the display ranking of a store.

• This index reflects the "active" level of businesses when operating stores on Alibaba Vietnam.

• The more activity => the higher the search ranking => the easier it is for international buyers to see.

• This is a platform to help sellers open effective stores and increase export opportunities through Alibaba.

2. Know clearly how activity points affect product display

• Products with high activity scores will be given priority to display in good positions in search results.

• In the B2B Model on Alibaba, every buyer searches using keywords → so ranking is a vital factor.

• Stores with low Activity Scores often lose visibility, reduce inquiries, and reduce visits.

3. Update new products regularly every week

• Posting new products is a strong signal for the system, showing that the business is actively operating.

• You should post 5–10 products each week to maintain points.

• Alibaba encourages product diversity, especially industries that are strong points of Vietnamese businesses such as agricultural products, spices, food, consumer goods...

4. Optimize keywords for each product to increase quality score

The system prioritizes products with B2B SEO standard keywords. When opening a store, you should research keywords according to international buyer behavior. Keywords should appear in:

• Title

• Product description

• Attributes

• Image file name

Good optimal product => naturally increases activity points.

5. Complete product information 100%

• Alibaba Vietnam highly values ​​complete listings.

• Listing lacks information => display priority is reduced.

• Need to fully complete:

- Detailed description

- Product photos (minimum 5 photos)

- Product videos

- Specifications

- Quality certificate (if any)

• 100% completion helps quickly improve performance scores.

6. Reply buyer within 24 hours

• Response time is a factor that greatly affects store rankings.

• The faster you answer => the higher your activity score.

• Alibaba considers this a criterion of a professional business.

• You should prepare quick response forms so you don't miss the buyer.

7. Maintain product question response rate above 90%

• Buyers often ask questions before sending inquiries.

• If the seller does not respond, the system will evaluate the store as unprofessional and reduce points.

• High response rates help increase your chances of receiving quality inquiries.

8. Post regularly in the Moments section to increase interaction

Moments is a “B2B social network” feature on Alibaba. Posting content every day helps:

• Increase activity points

• Expand access

• Create trust with buyers

9. Optimize product videos to make a strong impression on buyers

• Videos make products stand out 3–5 times more.

• Alibaba Vietnam encourages sellers to use videos that meet B2B standards to increase sales efficiency.

• High quality videos help prolong the time buyers stay in the store → increase activity points.

10. Avoid leaving the booth inactive for 7 days

• The Alibaba algorithm greatly underestimates "stationary" stores.

• Just 7 days of inactivity is a drastic drop.

• You should stay active for at least 30–60 minutes/day.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam