Optimize Alibaba store to increase export orders

Alibaba is the world's largest B2B e-commerce platform, where international buyers find global suppliers. Many Vietnamese businesses haveOpen Alibaba booth, but not everyone has regular inquiries or stable export orders. The reason often lies in the fact that the booth has not been optimized.

1. Complete your Company Profile at 100%

Alibaba prioritizes display with booths:

• Full information

• Office photo

• Workshop photo

• Introduction with professional content

• Legally verified

A strong Company Profile helps increase trust from the first time the buyer views the booth.

2. Fully update the certificate - A factor that international buyers are extremely interested in

Certifications should include:

• ISO

• CE

• FDA (if food industry, household appliances)

• FSC (wooden furniture)

• RoHS

• BSCI

• Certificate of origin CO, CQ

Full certification increases the likelihood that buyers will choose you over your competitors.

3. Post a minimum of 30–50 products to increase industry coverage

According to data from Alibaba Vietnam, stores with >30 products receive 4 times more inquiries than stores with few listings. Should post:

• many models

• many classifications

• many price ranges

• many materials

• The more diverse, the more attractive.

4. Set SEO standard product names on Alibaba

Product name required:

• main keyword

• material

• application

• outstanding features

For example:

“Plastic Storage Box With Lid – PP Household Container – OEM Factory in Vietnam”

Such writing makes it easy for buyers to find.

5. Write detailed product descriptions – B2B buyers need clear information

The description should list:

• size, color

• material

• packing specifications

• production technology

• logo/OEM/ODM

• MOQ

• delivery time

• payment conditions

The clearer it is, the less time it takes for the buyer to ask again.

6. Add 6–8 high-quality images with light backgrounds

Images should include:

• Overall product photo

• detailed photo

• packaging photo

• Actual usage photos

• Photo taken in the workshop

• size photo

Alibaba algorithmically prioritizes products with beautiful images.

7. Post workshop videos or product videos

Video increases the rate of buyers clicking on products by 300–500%. Should have:

• production process video

• company introduction video

• Actual product videos

8. Use keywords properly to increase visibility

Each product has 3 keyword areas:

• Title

• Keywords

• Product Description

• Research keywords using:

• Alibaba Keyword Tools

• Google Trends

• AI supports keyword suggestions

9. Ensure prices displayed are competitive but honest

The price displayed on Alibaba should not be too different from:

• real price

• production costs

• Minimum order

• Transparent prices create high reputation.

10. Update new products every week to increase activity points

Alibaba algorithm prioritizes stores:

• New posts regularly

• works evenly

• not "standing still"

• Posting 3–5 new products per week is ideal.

11. Invest in factory image – Buyers need to see “production capacity”

Images should include:

• production line

• machines

• warehouse

• personnel

• showroom

This helps buyers believe you are a real supplier, not an anonymous trader.

12. Respond quickly to inquiries – an important ranking factor for Alibaba

Respond to inquiry in under 1 hour to help:

• increase response score

• Increase product visibility

• Increase the rate of buyers responding back

• Increase order closing rate

• Slow reply => reduced visibility.

13. Personalize messages – Don't use robot responses

Good messaging needs:

• Call the buyer's name

• reiterate the need

• give price list

• Suggest suitable models

• Personalization => increases the likelihood of buyers responding.

14. Send PDF catalog – increase the chance of buyers viewing more products by 70%.

Catalog helps buyers clearly understand:

• workshop capacity

• product category

• OEM percentage

• price segment

15. Optimize Shop Decoration - Professional booth helps increase conversion

Shop Decoration should have:

• banner

• introductory video

• workshop image

• outstanding products

• USP (point of difference)

The more beautiful the booth => the more trust buyers have.

16. Use advertising tools: Keyword Advertising & Display Ads

These two tools help:

• increase visibility

• Bring products to the top of searches

• Approach buyers by industry

New businesses should run lightly to increase traffic.

17. Actively search for buyers via RFQ and Chat Now

RFQ is an extremely large source of customers, because these are buyers who have real needs. Please filter RFQs by:

• commodity industry

• MOQ

• market

• budget

Correctly answering RFQs helps increase the closing rate.

18. Receive advice on opening a store from Alibaba Vietnam to optimize from the beginning

Alibaba Vietnam can support:

• Consulting on opening booths by industry

• Product posting strategy suggestions

• Optimize operating points

• Support new businesses to export

• Training on how to respond to inquiries

• Analyze products suitable for international markets

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam