New customer experience: Vietnamese booth on Alibaba is intuitive

1. Overview of B2B customer experience trends on Alibaba

• Alibaba is moving from a simple product display model to a "multi-touch visual experience" model.

• Today's business buyers want to see - understand - believe - decide right on the same product page.

• Vietnam booth on Alibaba Vietnam needs to optimize this experience to increase conversion rates and accelerate exports through Alibaba.

2. The role of visual experience in the B2B model on Alibaba

In the B2B model on Alibaba, buyers often do not come to see the factory or check the products.

Visual elements help shorten the decision-making process.

Factors that strongly influence the decision to buy Bulk Order:

Product images are clear.

Actual factory video.

The product page describes the factory's processes, standards and capabilities.

Short but in-depth descriptions and answers to international guests' questions.

This is the reason why Alibaba encourages Vietnamese businesses to open visual booths instead of posting "image only" products.

3. Elements that create an international standard visual booth

• Professional image set: shooting angle, lighting, lifestyle, scale.

• Infographic supplementing technical specifications.

• 15–60 second video describing the factory or manufacturing process.

• Quality Check Video (Quality Check Video).

• The “Company Profile” page has a factory diagram and certificate photos.

• Automated FAQ to answer frequently asked questions.

• Customer reviews + SGS/Intertek certification.

4. Optimize product images on Alibaba Vietnam

Images must include:

• Close-up photo.

• Size comparison photo.

• Photo of packaging.

• Actual application photos.

Request from Alibaba:

• Minimum 6 photos.

• Ratio 1:1 or 4:3.

• Resolution > 1000px.

If Vietnamese booths want to compete, they must have an image that is not inferior to China's.

5. Optimize videos to increase customer experience

Videos on Alibaba help increase conversions by 34–55% (according to the platform's internal statistics). Important video formats:

• Factory introduction video.

• Production process video.

• Video of packaging process.

• Video testing durability or product features.

B2B customers prefer “real” videos rather than overly polished promotional videos.

6. Optimize Product Detail page to increase Inquiry submission rate

Optimization is described in 4 parts:

• Value Proposition – what makes a product stand out.

• Technical Specifications – detailed specifications.

• Production Capacity – production factory capacity (MOQ, productivity, lead time).

• Quality Control Process – quality inspection process.

• Attached is a question form, helping international customers easily send Inquiry.

7. Use Alibaba's "Smart Product Description" feature

• Alibaba's AI feature to generate detailed product descriptions.

• Automatically translated into other languages.

• Optimize keywords according to the market to increase visibility.

• Help Vietnamese businesses write international standard descriptions without needing to be good at English.

8. Optimize your store using "Storefront Visual Template"

Alibaba provides beautiful, stylish store building templates:

• Minimal

• Modern

• Factory Showcase

• Product Grid

Vietnamese booths can take advantage of templates to:

• Industry presentation.

• Introducing certificates.

• Introducing factory processes.

• Highlight your USP compared to your competitors.

9. Customer experience when viewing Company Profile

Important items in Company Profile:

• About Us

• Factory and production line

• QC team

• ISO, HACCP, FDA certificates

• Factory tour

• The more intuitive, the more credibility.

Alibaba Vietnam often recommends that businesses add at least 10–15 images related to the factory.

10. Storytelling's role in B2B customer experience

Storytelling isn't just for B2C.

B2B buyers want to understand the story:

• Why do businesses exist?

• How many years of experience?

• Strengths compared to Chinese competitors?

How to write storytelling for the store:

• “We started from a small factory…”

• “We serve customers in 30 markets…”

• “Our products have passed…”

11. Benefits of visual booths in exporting through Alibaba

• Increase Inquiry rate.

• Increase the number of customers requesting quotes (RFQ).

• Increase reputation with international customers.

• Increase your chances of being prioritized for display by the Alibaba algorithm.

• Reduce customer response time.

• Increase the ability to close large orders (Bulk Order).

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam