Bringing Vietnamese products to the US through Alibaba

1. What is Alibaba and why should Vietnamese businesses care?

Alibaba is the world's largest B2B e-commerce platform, where millions of international buyers find reputable suppliers.
Alibaba Vietnam is increasingly developing, making it easier for businesses to export.
The US is a market with a huge number of buyers on Alibaba, looking for many products from Vietnam such as agricultural products, wood, handicrafts, textiles, and packaged foods.
Exporting through Alibaba helps Vietnamese businesses reach American customers without having to go to fairs or open an office in the US.
Opening a store on Alibaba helps businesses build a professional image and improve credibility with American partners.

2. Benefits when Vietnamese businesses bring products to the US through Alibaba

Reach millions of American buyers every month at lower costs than traditional export methods.
No need for a big brand, just a standard product.
Easily start exporting thanks to consulting packages for opening a booth from Alibaba Vietnam.
Optimize the trading process thanks to the B2B model on Alibaba.
Alibaba e-commerce platform supports direct connection between Vietnamese suppliers and American buyers via chat, RFQ, and video calls.
Reduce fraud rates thanks to business verification systems and seller protection standards.
Increase Vietnamese brand coverage in the US market through Alibaba's internal SEO.

3. Understand the B2B model on Alibaba to sell to the US effectively

The B2B model on Alibaba helps connect suppliers and purchasing businesses on a large scale.
American buyers often look for: wholesale prices, clear MOQ, fast production time, full certificates.
Vietnamese enterprises have advantages: low production costs, good quality, flexible delivery time.
The B2B model on Alibaba operates based on 3 factors:

- Posting products (Product Listing).

- Receive and respond to requests for quotation (RFQ).

- Chat directly with the buyer and finalize the order.

When properly understanding the structure of the B2B model, it is easier for businesses to sell to the US market.

4. How Alibaba E-commerce Platform works when exporting to the US

Alibaba runs an internal SEO mechanism: posts that are optimally optimized will appear before American buyers.
Booths operate according to Operation Score. The higher the score, the more frequently it is displayed.
Products are classified by industry, American buyers search by keyword + filter (MOQ, material, origin).
When a buyer sends an RFQ, Alibaba prioritizes the most suitable supplier based on the quality of the booth.
Chat on Alibaba is monitored by an AI system, helping to increase conversion rates.
Payment can be through Alibaba Trade Assurance to ensure safety.
Internal advertising system (P4P) helps businesses push products to the right American buyers.

5. Reasons why America is a potential market for Vietnamese products on Alibaba

American buyers have great demand for quality products at reasonable prices from Vietnam. Import taxes on many product groups from Vietnam are cheaper than those from China. The US receives many types of Vietnamese products such as:

cashew nuts, coffee, pepper, cinnamon
furniture, decor, crafts
apparel, fashion
wood, rattan and bamboo
candies and packaged snacks

American buyers are very familiar with Alibaba e-commerce platform and trust certified suppliers. The proportion of high value orders (10,000 - 100,000 USD) is higher than other markets.

6. Vietnamese products sell best to the US market through Alibaba

Agricultural products: cashew nuts, pepper, coffee, sweet potatoes, dried fruits.
Wooden furniture: tables and chairs, cabinets, decor items.
Household items and handicrafts: bamboo and rattan, ceramics, handmade coconuts.
Packaged foods: snacks, rice paper, noodles, fish sauce, pho, spices.
Cosmetics, natural products: essential oils, organic soap.
Clothes, fabrics, fashion accessories.
OEM/ODM products according to American buyers' requirements.

7. Steps to open a store to sell to the US on Alibaba

Step 1:Prepare business licenses and corporate records.
Step 2:Register to open a store on Alibaba Vietnam.
Step 3:Receive advice on opening a store from the support team to set up SEO standards.
Step 4:Create a master product set (20–50 products).
Step 5:Professional booth design according to American standards.
Step 6:Optimize product names according to English keywords American buyers search for.
Step 7:Turn on P4P ads to appear before US buyers in the first week.
Step 8:Respond to RFQs and chat quickly in 1–5 minutes to increase reliability.
Step 9:Receive deposit and proceed with first order.
Step 10:Maintain operating points to keep the number of American customers stable.

8. Criteria for American buyers to evaluate a Vietnamese supplier on Alibaba

Product description is detailed and clear.
Quality standards: FDA, HACCP, FSC, ISO, CE…
Competitive wholesale price compared to Chinese suppliers.
Fast delivery time.
Reasonable and flexible MOQ.
Video of workshop and production process.
Chat response within 5 minutes.
Professional attitude and provide clear invoices.

9. Mistakes that make it difficult for Vietnamese businesses to sell to the US when using Alibaba

Create a sketchy booth with substandard images.
Product description has little information, lacks certification.
Not responding to quick chat, missing out on American buyers.
Do not invest in advertising in the early stages.
Don't understand the B2B model on Alibaba.
There is no person in charge of consulting on opening a professional booth.
Do not build a pricing strategy based on the US market.

10. Why should businesses use Alibaba store opening consulting services?

Receive SEO guidance on American standard products.
The booth was set up according to Global Gold Supplier standards.
Trained on how to receive customers, answer RFQs, and process orders.
Supported to optimize operating points.
Get comprehensive export consulting through Alibaba (products - prices - certificates - logistics).
Save time, speed up orders in the first 30–60 days.
Reduce risks when accessing the US market.

11. Internal SEO optimization strategy on Alibaba to reach American buyers

Place the main keyword in the first 50–60 characters of the title.
Product description according to structure: material - uses - parameters - certificates - MOQ.
Create at least 6–9 studio-standard photos for each product.
More videos about the production process and workshop.
Make sure your booth has an "Above Standard" rating or higher.
Update new products every 7–14 days.
Respond to messages within 1–5 minutes.
Optimized price and MOQ suitable for American buyers.

12. How to increase the rate of closing US orders when selling through Alibaba

Always send a professional PDF price list.
Product samples are available for quick testing.
Clear explanation of production time.
Strongly emphasize the advantages of Vietnamese products: good prices - high quality - stability.
Always follow-up buyers every 24–48 hours.
Encourage buyers to use Trade Assurance to ensure payment safety.
Maintain a friendly, professional attitude and respond proactively.

Free consulting support!