Alibaba's role in digitally transforming Vietnam's exports

1. Introduction: Digital transformation trends in Vietnamese exports

• In the context of globalization and the 4.0 industrial revolution, digital transformation has become a vital factor to help Vietnamese businesses maintain and expand the market. Instead of participating in traditional fairs or reaching buyers through intermediary channels, today businesses can export online through Alibaba - a leading B2B e-commerce platform in the world.

• Alibaba Vietnam acts as a bridge to help small and medium-sized enterprises (SMEs) successfully transform digitally, gradually building a global brand through opening booths and consulting on opening professional booths.

2. Alibaba – The leading platform in the global B2B model

Understand the B2B model on Alibaba

• Alibaba operates under the B2B (Business-to-Business) model - a direct connection between business buyers and sellers around the world.

• Sellers: manufacturers, exporters, suppliers.

• Buyers: distributors, agents, international retailers.

• Unlike B2C e-commerce platforms such as Shopee or Lazada, Alibaba focuses on bulk transactions, wholesale prices, suitable for Vietnamese export businesses that want to expand globally.

How Alibaba e-commerce platform works

• Sellers register and open a store on the Alibaba Vietnam platform.

• Create a reputable business profile (Company Profile) including product descriptions, images, and quality certification.

• International buyers search for products by keywords, view quotes and submit inquiries.

• Transactions are conducted through Alibaba's order management and payment security tools.

3. Alibaba's role in digitally transforming Vietnam's exports

Helps Vietnamese businesses access the global market more easily

Previously, to export, businesses had to attend exhibitions, hire agents or have representative offices abroad. Now, just by opening a store on Alibaba, Vietnamese businesses can:

• Reach buyers from over 190 countries.

• Save costs on marketing, moving, and hiring foreign personnel.

• Receive advice on opening a store and support from the Alibaba Vietnam team.

Accelerating digital transformation for small and medium enterprises (SMEs)

Alibaba is not only a place to sell goods but also a comprehensive digital transformation solution:

• Businesses learn how to build brands online.

• Application to analyze buyer data to optimize marketing strategy.

• Automate the quote process, order processing, and international payments.

This helps Vietnamese businesses enter the digital export era without needing large investment capital.

Create a transparent and professional competitive environment

• On the Alibaba e-commerce platform, all business information is public and authenticated, helping buyers easily evaluate supplier capabilities.

• Businesses with Verified Supplier certification are given priority for display.

• Product review and feedback systems help build long-term reputation.

4. Benefits when Vietnamese businesses export through Alibaba

Reach millions of international buyers

More than 40 million daily active buyers on Alibaba, coming from industries such as agricultural products, food, fashion, light industry and handicrafts.

Increase sales efficiency with smart advertising tools

Alibaba provides many support tools such as:

• Keyword Ads help products appear at the top of searches.

• Data Insight analyzes purchasing behavior.

• Internal CRM helps manage customers effectively.

Comprehensive support from Alibaba Vietnam

• Consulting on opening detailed booths for each industry.

• Training on international sales skills, instructions on how to use tools.

• Accompany 1-1 with experts to optimize export efficiency.

5. Vietnamese products are growing strongly on Alibaba

Agricultural products and processed foods

• Products such as cashew nuts, coffee, pepper, shrimp paste, fish sauce, dried fruit... are very popular.

• Foreign buyers look for "clean label" products and clear origins from Vietnam.

Handicrafts and decorations

Bamboo, rattan, ceramic products, handmade decor... help Vietnam increase traditional brand recognition on Alibaba.

Fashion and homewares

The garment, footwear, kitchenware, household plastic products... industry is a product group with high demand and low competition, suitable for small and medium-sized businesses that are just starting to open stores.

6. How Vietnamese businesses can start digital transformation on Alibaba

Step 1: Register to open a store on Alibaba Vietnam

• Visit Alibaba Vietnam Official Site.

• Choose the appropriate membership package (Gold Supplier, Verified Supplier).

• Contact the booth opening consultant for instructions from A-Z.

Step 2: Optimize store content

• Name the product containing popular search keywords.

• Use high quality images, clearly describing the origin.

• Update regularly to increase display rankings.

Step 3: Promote products and take care of customers

• Maintain quick message responses (under 2 hours).

• Use Alibaba Ads tool to reach potential buyers.

• Send periodic product introduction emails to international buyers.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam