How to Find Potential Customers Effectively When Selling on Alibaba

Selling on Alibaba is a great way for Vietnamese businesses to access international markets. However, if you just stop at opening an Alibaba store in Vietnam and waiting for inquiry, you will miss a lot of opportunities. Success in Alibaba Vietnam e-commerce requires proactively finding and exploiting potential customer sources. This article will guide you through key strategies that will help you improve your ability to reach and convert potential buyers on the Alibaba Vietnam platform.

1. Make the most of the request for quotation (RFQ) tool

RFQ is the most proactive and effective customer search tool that Alibaba Vietnam provides. This is where buyers post their specific purchasing needs.

• Search and filter suitable RFQs:Set aside time every day to check for new RFQs. Use filters to focus on high-volume requests that match your production capacity and product standards.

• Personalize your sales letter:Absolutely do not send generic reply templates. The sales letter must address the buyer's specific requirements, provide a solution, and include appropriate images and specifications.

• Offer competitive but reasonable prices:Research market prices and offer transparent FOB or CIF prices. If the price is high, clearly explain the added value (e.g. quality of ingredients, certificationISO_9001, fast delivery time).

2. Analyze and reach customers through data analytics

Alibaba offers a powerful set of data analytics tools to help you understand store visitor behavior.

• Determine the traffic source (Traffic source):Check where the leads come from (country, region). This helps you tailor your language, offers, and response times to their time zone.

• Search keyword analysis:See what keywords buyers used to find your products. From there, you can optimize your product title and description (Product listing) to capture more related keywords.

• Track purchasing behavior:Data Analytics tools show which products customers viewed, for how long, and where they left. Focus on improving product pages with high bounce rate.

3. Proactively interact through trade manager and follow-up

Communication is the key to converting potential customers into actual customers when operating Alibaba Vietnam platform.

• Instant response:Use Trade Manager (or mobile app) to respond to inquiries immediately. Response speed is what makes a strong first impression.

• Set up a follow-up process:Don't ignore customers who have sent inquiries but have not responded yet. Schedule a follow-up email every 3-5 days with new content (for example, new related product introductions, sample offers, or new certification updates).

• Switch from texting to calling (if necessary):Suggest a short app or video call to build a personal relationship and increase trust.

4. Optimize your booth to attract quality customers

A well-optimized store will automatically attract high-quality leads.

• Invest in factory introduction videos:Video creates greater transparency and trust than any image, especially for large orders.

• Build FAQs page (Frequently Asked Questions):Anticipate and answer common questions about the ordering, payment, and shipping process in advance. This helps prospects self-serve information and reduces the workload on your sales team.

• Upload quality certificates:Make sure all certifications (ISO, CE, FDA,...) are clearly displayed on the booth. This helps filter out serious and professional customers.

5. Use paid advertising (keyword advertising) to reach your target

Advertising on Alibaba is a quick way to get your products in front of potential customers who are actively searching.

• Choose the right keywords (Keyword selection):Set your budget on high-converting keywords instead of generic keywords. Focus on highly specific long-tail keywords (e.g. "wooden kitchen cabinet shaker style" instead of just "kitchen cabinet").

• Monitor and adjust CPC:Regularly check your Cost Per Click (CPC). If a keyword costs a lot but doesn't bring in inquiries, lower your bid or remove it.

• Using showcase products:Choose 4-8 most prominent products, with high conversion rates, for stronger promotion.

To successfully find potential customers when selling on Alibaba, you need to combine the "sitting and waiting" strategy (optimizing your store) and the "active hunting" strategy (taking advantage of RFQs and advertising). By applying the above steps, you will optimize the process of operating Alibaba Vietnam floor, expand your customer network and grow sustainably in this potential Alibaba Vietnam e-commerce field.

Free consulting support!

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam