INSTRUCTIONS ON HOW TO SELL ON ALIBABA.COM

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When you become a supplier on Alibaba.com, you not only own an online store on the world's leading B2B e-commerce platform. You can also participate in a comprehensive wholesale service ecosystem, designed to help businesses grow, scale and bring products closer to international buyers. Let's walk through the steps to set up and operate your store so you can quickly start selling and generating revenue online.Alibaba.com.

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Step 01: Choose a sales package and start registering an account

As a new seller on Alibaba.com, you can choose from a variety of membership plans, depending on the country your business is located in. With just a few simple steps, you can register for a seller account and complete the Business verification process – an important step that increases your credibility in the eyes of global buyers. In addition, you can also register for a separate account manager (Account Manager), who will support you throughout the process of setting up, optimizing your store and developing sales on the Alibaba.com platform.

What is Business Verification?

Business Verification is an important step in the process of becoming an official seller on Alibaba.com. This process helps confirm the legitimacy of your business and verify the identity of your authorized representative, ensuring that your information is transparent and trustworthy. When your business is verified, international buyers will feel more secure when transacting and collaborating, thereby increasing your chances of receiving more orders and new business partners. In contrast, unverified accounts often have a harder time building trust and attracting buyers.

Step 02: Post your product on the store

One of the most important steps when starting to sell on Alibaba.com is to fully upload the products in your catalog. The more products you post on your store, the higher your chances of appearing in buyers' search results, thereby increasing your visibility and attracting more potential customers. You can post products manually or use the Bulk Upload tool to save time. In particular, Alibaba.com's Smart Upload System, integrated with artificial intelligence (AI), will automatically suggest how to optimize product content, including titles, descriptions, images and keywords — helping your products better match search algorithms and buyers' actual search trends.

Step 03: Create your store on Alibaba.com

On Alibaba.com, every business has its own online store - where you can build your digital brand identity and fully introduce your product portfolio to global buyers. Setting up the booth is simple and requires no programming or design skills. With just a few basic steps, you can create a professional space that reflects your brand image, helping your business stand out among millions of other suppliers. In particular, Alibaba.com store is a powerful online asset, because buyers around the world can find and access your store. Furthermore, Alibaba.com's system supports automatic translation of content into 18 different languages, helping your brand and products reach international buyers more easily.

Step 04: Respond to inquiry messages from buyers

After you post your product on Alibaba.com, potential buyers will start sending inquiries to learn more about the product, price or cooperation conditions. As a global B2B commerce platform, Alibaba.com helps you build direct relationships with customers, through exchanging messages, negotiating selling prices and transaction terms. According to statistics, messages responded to within 4 hours have a 30% higher response rate, helping you increase your chances of closing the deal and signing a contract. To not miss any business opportunities, you should use the My Alibaba application (for computers) and AliSupplier mobile application. These two tools will send notifications as soon as there is a new inquiry message, helping you respond quickly anytime, anywhere.

Step 05: Protect orders and secure payments

To provide a complete and reliable buying and selling experience for customers, Alibaba.com provides Trade Assurance - a secure payment and order protection service for both buyers and sellers. With Trade Assurance, buyers can confidently deal with suppliers around the world, even if they have never met before. This helps increase customer trust and makes it easier for you to close orders. In addition, this service also helps simplify and speed up the sales process, when all messages, orders and payments are centrally managed on the same platform. Thanks to that, you can track the entire transaction process more transparently, safely and effectively.

What is Trade Assurance?

Trade Assurance (also known as trade assurance service) is a payment and order protection policy provided by Alibaba.com, helping to ensure the rights of both buyers and sellers throughout the transaction process. With Trade Assurance, your payments will be securely protected until your order is delivered. This service helps ensure products are delivered on time, of the agreed quality, and acts as a fair intermediary if any disputes arise between the two parties.

Note: Trade Assurance is currently only available for some supported countries. Therefore, after creating an Alibaba.com seller account, you should activate Trade Assurance immediately to increase the reliability of your store and create trust for international customers.

Manage your merchant account

When you start receiving your first inquiries and orders, it's the right time to optimize your sales process. Alibaba.com provides a specialized set of management tools for B2B wholesale operations, helping you track transaction efficiency, manage leads and optimize operational processes. Effective use of these tools not only saves time, but also enhances buyer experience, thereby increasing sales and building brand reputation on the Alibaba.com platform.

Step 01: Keep in touch with the buyer

When you receive an inquiry message, you should respond within 4 hours to increase your chances of interacting with potential customers. To not miss any messages, download the AliSupplier mobile app. The application will help you receive notifications as soon as there are new messages from buyers, ensuring you always respond promptly and maintain effective connections.

Step 02: Build and nurture relationships with customers

Unlike many other B2B platforms, Alibaba.com encourages you to proactively interact and develop private relationships with customers. You'll have access to your leads' data and contact information — an advantage that makes it easier for you to stay connected, introduce new products, nurture interest, and encourage repeat purchases.

Step 03: Optimize revenue effectively

Proactively control your business by analyzing detailed data on dashboards. Here, you can track and optimize important metrics such as impressions, clicks, ad spend, average cost per click, user growth, store traffic, inquiries and orders. In addition, the system also provides improvement suggestions based on account trends and user behavior, helping you continuously improve business efficiency and revenue.

Grow your business

Once your account is fully set up, orders will start coming in. If you want to expand further, take your business to the next level by leveraging Alibaba.com's marketing tools to increase brand awareness and sales.

Step 01: Focus on keywords

Maximize customer reach with a diverse set of advertising tools, helping you reach the right group of buyers who are most interested. You can target by geography, click history and other behavioral factors and only pay per click (PPC) – ensuring you spend efficiently and reach potential customers accurately.

Step 02: Introduce featured products

Increase impressions by up to 43% with the product showcase feature – similar to displaying merchandise prominently in a glass case. Choose key products to highlight in your store and search results, or use Alibaba.com's AI suggestions to optimize display.

Step 03: Proactively respond to RFQ

Don't just wait for buyers to reach out first — proactively reach out to potential customers looking for products like yours with a request for quote (RFQ).

What is a request for quotation (RFQ)?

RFQ (Request for Quotation) is a sourcing request that the buyer sends directly to Alibaba.com, not to a specific seller. Buyers will describe the product they need in detail, and the system will display that RFQ so all sellers can view it and submit appropriate quotes. In the RFQ section, you can search, select and quickly respond to requests related to your product - effectively expanding sales opportunities.

Step 04: Display at online trade fairs

Online trade fairs are a great opportunity to showcase products to thousands of genuinely interested buyers. You can participate as an exhibitor or keynote speaker, taking advantage of the powerful social networking platform Alibaba.com, and connecting directly with potential customers and long-term partners.

Step 05: Join the site-wide promotion program

Alibaba.com regularly organizes large-scale promotional campaigns and site-wide incentive programs. Participation helps you significantly increase traffic, attract attention from new customers and increase conversion rates during peak seasons.

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