10 important notes not to be missed when opening an Alibaba store in Vietnam

To succeed in the e-commerce field of Alibaba Vietnam, careful preparation is not enough. Vietnamese businesses (DNVN) need to master the key notes in the process of opening an Alibaba store in Vietnam and optimize how to operate Alibaba Vietnam platform.

Below are the 10 most important notes that Alibaba Vietnam experts recommend you follow to increase sales efficiency on Alibaba right from the first days:

1. Absolute priority is given to image and video quality

B2B buyers (especially international buyers) are very unlikely to visit your factory. They use photos and videos to evaluate production capacity and professionalism.

Note: Invest in high-quality studio photos, detailed product images, and videos that introduce the factory and production process in a professional and transparent manner.

2. Choose the Gold Supplier package that suits your budget

The cost of opening an Alibaba store in Vietnam (gold supplier fee) is the biggest investment.

Note: It is not necessary to choose the premium package immediately. Start with the standard plan to get unlimited product listing benefits and a small advertising budget, then upgrade as your business grows.

3. Take advantage of the "Trade Assurance" feature (trade insurance)

This is a transaction protection feature between buyers and sellers provided by Alibaba.

Note: Always encourage customers to use trade assurance. This helps strengthen your store's reputation, minimizes the risk of disputes and is an important factor in increasing order conversion rates.

4. Optimize the store for mobile devices

The majority of international buyers use mobile apps or browsers to search for suppliers.

Note: Regularly check the store and product pages on your phone. Make sure the layout is easy to view, images load quickly, and information is not obscured.

5. Respond to requests for quotation (RFQ) quickly

RFQ is a huge source of potential customers on the floor, representing actual purchasing needs.

Note: Aim for a response in under 12 hours (ideally under 4 hours). Slow response time is one of the main reasons why Vietnamese businesses lose orders to competitors.

6. Set your price competitively but not too low

The B2B market is not just looking for cheap prices but is looking for consistent value and quality.

Note: Research competitor prices. Set flexible prices according to MOQ (minimum order quantity) and ensure prices include production costs, operating costs, and desired profits. Don't cut prices, compete with service quality.

7. Post products in depth and completely

Every product is an opportunity to rank in Alibaba's search results.

Note: Do not post a series of sketchy products. Each product must have a keyword-rich title, detailed description, specifications, certifications, and clear packaging information.

8. Prepare a diverse logistics strategy

Even though Alibaba is a trading platform, you still need to know how to transport goods.

Note: Establish relationships with reputable forwarder/logistics companies. Master international delivery conditions (incoterms such as FOB, CIF, EXW) to be able to quickly and accurately quote prices to global customers.

9. Update company profile and register for Verified Supplier

Transparency is a vital element of selling on Alibaba.

Note: Always keep the company profile up to date. Completion of verified supplier verification by a third party (such as SGS) is a strong sign of reputation, creating absolute confidence for first-time buyers.

10. Continuously analyze customer data and behavior

How to operate Alibaba Vietnam platform requires flexibility based on data.

Note: Regularly use Alibaba's data analytics tool. Consider which keywords bring traffic, which products are most popular, and which regions customers come from to adjust your advertising strategy and optimize content promptly.

Do you need an expert to evaluate and optimize your current Alibaba Vietnam store? Contact us today to receive a free assessment report on the 10 key factors above and ensure your Alibaba Vietnam e-commerce strategy is on track!

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