Optimize your store according to Mobile Optimization standards.

1. Why is mobile store optimization important on Alibaba?

Buyer habits change

Over 70% of B2B shoppers access Alibaba via phone. Business customers today often look up products, compare quotes and send requests for quotation (RFQ) right on the Alibaba application.

Alibaba prioritizes displaying mobile-friendly stores

Alibaba's algorithm prioritizes stores with fast loading speeds and optimal layouts on phones, helping to increase their chances of appearing in search results.

A good user experience is a higher conversion rate

When images are clearly displayed, descriptions are easy to read, and the “Contact supplier” button is easy to operate, buyers will tend to increase the rate of sending inquiries (request a quote) 2–3 times.

2. Understand the B2B Model on Alibaba and how this e-commerce platform works

What is Alibaba?

Alibaba.comis a global B2B e-commerce platform, connecting sellers (suppliers) and buyers (businesses) in more than 200 countries.

How Alibaba works

Sellers open booths to post products, update company profiles, receive orders and quote prices directly to buyers.

Buyers will search for products, send RFQs, then select suitable suppliers in terms of price, certification, and delivery time.

Benefits of joining Alibaba Vietnam

• Reach millions of international buyers every day.

• Consulting support for opening a booth from the Alibaba Vietnam team.

• Comprehensive online export solution — from product listing to international delivery.

3. Core elements to optimize your store according to mobile standards

Mobile Loading Speed

• Product images should be compressed (under 300KB) but still clear.

• Limit the use of large videos that slow down download speeds.

• Use Alibaba Image Editor to optimize images for mobile display.

Design a layout suitable for small screens (Responsive Design)

• Product titles should be short and easy to read on the phone screen.

• Use icons and white space appropriately to avoid clutter.

• Take advantage of the “Key Products” section on the store home page to display key products.

Optimize product content (Mobile-friendly Content)

• Write a short, easy-to-understand product description, broken down into paragraphs.

• Use bullet points to list key information: material, uses, MOQ, delivery time.

• Prioritize titles that contain the main search keyword, for example: “Vietnam Curry Sauce Supplier – OEM Export via Alibaba”

Mobile standard product images and videos

• Ideal image ratio: 1:1 or 4:3.

• Use a white or natural background, do not use images that are blurred or contain watermarks.

• For videos, there should be English subtitles or a short description at the beginning of the video.

Action button (CTA – Call to Action) is clear

• Place the “Contact Supplier” or “Get Quotation” button in an easy-to-click location on the phone screen.

• Make sure the CTA button is a contrasting color (blue or orange).

4. How to check if your store is mobile ready or not

Use the Alibaba Mobile Preview tool

In the “My Alibaba” section, you can preview the store interface on your phone.

Test loading speed with Google PageSpeed ​​Insight

If the score is below 70/100 → need to compress images or optimize HTML code.

Compare with competitors in the same industry

Visit top seller stores to learn how they organize layouts and descriptions.

5. Relationship between mobile optimization and Alibaba internal SEO (Search Ranking)

Mobile-optimized booths are given higher priority for display

Alibaba algorithm highly values ​​mobile experience, directly affecting product ranking in search results.

Helps increase conversion rate Inquiry => Order

Buyers can easily view images, send messages, and request instant quotes.

Increase stall reputation

The friendly mobile booth demonstrates the professionalism and investment of the business, helping to attract more international customers.

6. Process of opening a store and consulting on mobile optimization at Alibaba Vietnam

Register to open a booth aboveAlibaba.com

Contact the Alibaba Vietnam team for instructions on creating an account and verifying your business.

Receive in-depth advice on opening a booth

A team of experts will assist in choosing a Gold Supplier membership package, keyword orientation, and designing a standard mobile interface.

Install a mobile-friendly booth structure

Optimize images, descriptions, and arrange product categories in the correct order.

Operation training & exporting through Alibaba

Learn how to respond to inquiries, quote prices, track orders, and use Alibaba's internal Logistics tools.

7. Advanced tips to help your mobile store stand out from the competition

• Post short product videos under 30 seconds.

• Pin key products to the top of the page.

• Use the Smart Display feature to automatically adjust mobile layouts.

• Place a clear brand image or company logo on the top banner.

• Update quality certifications (ISO, HACCP, FDA) to create trust with international buyers.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, HCMC