5 new export trends for Vietnamese businesses on the B2B platform

1. Strong shift to global B2B e-commerce platforms like Alibaba

In recent years, Alibaba Vietnam is becoming one of the leading online export channels for Vietnamese businesses. With the B2B (Business to Business) model, Alibaba helps suppliers easily connect directly with international buyers without going through intermediaries. Outstanding advantages of Alibaba:

• Reach millions of global buyers.

• Provides tools to analyze market data and buyer behavior.

• Support Vietnamese businesses to open stores and export via Alibaba easily and safely.

This is an inevitable trend as global trade is undergoing strong digital transformation after the pandemic. Businesses cannot rely only on traditional fairs but need to take advantage of international e-commerce platforms to expand export markets.

2. Trend of optimizing content and images to increase visibility on Alibaba

International buyers increasingly make decisions based on visual experiences, from images and product descriptions to company content. Therefore, optimizing SEO-standard content and investing in high-quality product images is a trend that cannot be ignored. Secrets to optimizing sales content on Alibaba:

• Write a product title that contains the main keyword (for example: “Vietnamese Curry Sauce – Authentic Asian Flavor Supplier”).

• Use professional language that is easy to understand for international buyers.

• Add related keywords like "Alibaba Vietnam", "export via Alibaba", "open B2B store".

• Update clear images, logo and brand information.

• Any business that knows how to apply SEO and Content Marketing on Alibaba will easily increase exposure and improve the closing rate.

3. The rise of "green" and environmentally friendly products

On the international Alibaba B2B platform, buyers are increasingly interested in sustainability and environmental protection. ''Green'' products, including natural materials, recycled materials or environmentally friendly production processes, are becoming a prominent export trend. Vietnamese businesses should:

• Optimize product descriptions with keywords such as eco-friendly, biodegradable, organic.

• Highlight certifications such as ISO, HACCP, Organic Certificate (if any).

• Introduce green production processes in the "Company Profile" section to create trust with international customers.

• Alibaba is also currently prioritizing the display of booths with sustainable products, helping Vietnamese businesses increase their global competitiveness.

4. Apply data technology in market and buyer research

One of the big advantages of exporting through Alibaba is being able to analyze global buyer data. Vietnamese businesses can take advantage of Alibaba's tools to:

• Determine which countries have the highest demand for your products.

• Analyze buyer search behavior (via keywords, number of views, RFQ quote requests).

• Measure advertising effectiveness (SBA, PSA) to adjust strategy.

This is a new trend: Data-driven Export — helping businesses make more accurate decisions, save marketing costs and optimize conversion rates. Businesses can seek advice on opening an Alibaba Vietnam booth for detailed instructions on how to use these data tools.

5. Personalized customer service and branding – the key to retaining international buyers

Today's B2B buyers not only look for cheap products, but also look for reliable, responsive and professional partners. Therefore, building a personalized brand for businesses on Alibaba is a key factor:

• Create a professional store page: clear logo, full business description, and introduction video.

• Reply messages quickly within 24 hours to increase activity score.

• Use the Trade Assurance feature to ensure credibility in transactions.

6. Conclusion: What do Vietnamese businesses need to do to catch up with new export trends on Alibaba?

The above five trends show that Alibaba Vietnam is an important bridge to help businesses transform from traditional exports to digital exports. To keep up, businesses need to:

• Open an SEO standard store on Alibaba.

• Invest in content, images and branding.

• Apply data technology to understand the market.

• Developing green and sustainable products.

• Build professional, reliable customer service.

ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1

• Email:  [email protected]

• Phone: (+84) 987 258 510

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai

• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam