MARKET STORY PART 01: Vietnamese Coffee - Hometown Flavor Spreads Globally Thanks to Alibaba's "Door"

Have you ever imagined that a cup of rich Robusta coffee from the Dak Lak plateau, Vietnam, could "fly" straight to the desk of an American businessman, or that a fragrant cup of espresso would captivate European diners? Not a fairy tale, but a real story happening every day on the e-commerce platformAlibaba.com. Today, in the series "5 Minutes of Market Stories" - a fun but data-filled journalism edition - we will "travel" through the journey of Vietnamese coffee export, where opening a booth on Alibaba is not only a turning point, but also a golden key for thousands of farmers and small businesses.

Let's explore, from humble coffee beans to billion-dollar export turnover, and how Alibaba Vietnam is turning the dream of globalization into reality. Don't forget, if you are dreaming about exporting through Alibaba, please contact Mr. Dan – 0987258510 for free consultation on opening an Alibaba store!

Image: Vietnamese farmers harvest coffee in Dak Lak - inspiration for the global export journey.

Vietnamese Coffee - "King" of World Exports and Funny Stories from Fields to E-commerce Platforms

Everyone knows that Vietnam is the second "king" of coffee in the world, only after Brazil. But few people expect that behind the dry numbers are humorous and inspirational stories. Imagine Uncle Nam, a farmer in Buon Ma Thuot, initially only sold roasted coffee to his neighbors. Then one day, thanks to effective sales on Alibaba, he received an order from Germany: "Your Vietnamese coffee is better than Starbucks!" He grinned and said: "Thanks to Alibaba, my coffee flies farther than the plane!"

According to data from the General Department of Vietnam Customs (2025), coffee exports reached a record of 4.06 billion USD, an increase of 32% over the previous year. Export volume reached 1.78 million tons, mainly Robusta - the "king" of high-value coffee. Main markets: US (accounting for 25%), EU (20%), and Japan (15%). This is not a coincidence, but the result of the export market trend shifting to B2B e-commerce.

Image: Chart of Vietnam's coffee exports over the past 10 years - proof of the breakthrough

But how did Vietnamese coffee "take the throne" on Alibaba Vietnam? Let's "dissect" through the sections below!

"Hot" Data - Vietnam Coffee Export 2025: From 2.72 Billion USD To A New Record

Data doesn't lie, and we love "real" data to back it up. According to a report by Alibaba.com Global (June 2025), the food & beverage industry on the platform increased by 38% of visits, 51% of orders, and 68% of new buyers. Vietnamese coffee greatly contributes to this "fever":

• Export turnover 2025: 4.06 billion USD (up 32% YoY).

• Export volume: 1.78 million tons (up 12%).

• Top market: USA +96% searches for "Made in Vietnam" coffee; Bangladesh +96%; Mexico +65%.

Quick comparison table (data from Vietnam Commodity Trading Profile & Alibaba.com):

Source: General Department of Customs & Alibaba.com Report 2025

Why is this number so "hot"? Because the industry trend on Alibaba prioritizes "green" and "sustainable" products. Vietnamese coffee, with UTZ and Rainforest Alliance certification, is "scoring big". A funny case: V.Kaus Company (Top 100 Vietnam National Booths 2024-2025) after only 1 year on Alibaba, sales increased by 90%, reaching 4.9 million USD from coffee and dried spices.

Image: Map of Vietnamese coffee export markets - from Asia to Europe.

Export Market Trends 2026 - Vietnamese Coffee is "Hotter" than Ever on Alibaba

In 2026, export market trends will revolve around "greening" and "personalization". On Alibaba.com, Vietnamese coffee is in the top 5 industries with "highest search growth" (according to the report for 9 months 2025):

1. Food & Drink: +51% orders.

2. Agriculture: Coffee leads with +84% of searches for "Made in Vietnam".

3. Packaging & Printing: +94% – ideal for premium coffee packages.

Reason? International buyers are "hunting" for products with storytelling - stories from farm to table. A Vietnamese farmer shared on the booth: "My coffee is grown organically, without chemical fertilizers. Please visit Dak Lak!" Result: Orders from Canada increased by 62%.

Selling effectively on Alibaba requires:

• 360° product images.

• Farm-to-cup video.

• Competitive price (low MOQ for SME).

If you are wondering about opening a store on Alibaba, this is the golden time!

First Step – How to Open a Store on Alibaba for a Coffee Business

Don't worry, contact us for advice on opening a super easy booth! Alibaba Vietnam – ALIBABA.COM VIETNAM COMPANY LIMITED – has a support team available at 4 branches:

• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1, Ho Chi Minh City.

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong.

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Nhat Ward, Bien Hoa City, Dong Nai.

• Branch 3: 510 Kinh Duong Vuong, An Lac A Ward, Binh Tan District, Ho Chi Minh City.

E-mail:[email protected]Phone: +84 0987258510 (Mr. Dan - Coffee export consultant).

Quick guide to 5 steps to open a store (based on official Alibaba.com 2026 instructions):

1. Register an account: Visitseller.alibaba.com, select "Join Free". Fill in business information (needs coffee business license).

2. Verification: Upload documents (export invoice, organic certification).

3. Set up a booth: Choose the Gold Supplier package (from 2,000 USD/year) to display top.

4. Post products: Minimum 10 coffee SKUs (bean, roasted, instant). Add keywords: "Vietnamese coffee for export", "Organic Robusta".

5. Optimum: Use Trade Assurance so buyers can pay with peace of mind.

Effective sales tip: Post a "Coffee Picking Day" video – increase interaction by 300%!

Image: Alibaba booth interface.

Real Case Study – From Farmer to Million USD Thanks to Alibaba

Listen to the funny story of Mr. Hung, owner of a 5-hectare coffee farm in Lam Dong. In 2024, he will only sell domestically for 200 million/year. After opening a store on Alibaba through Alibaba Vietnam support, he received 50 inquiries/month from the EU. Result:

• Sales 2025: 1.2 million USD (up 600%).

• Hot product: Organic Arabica coffee - priced at 8 USD/kg, selling well in Japan.

• Lesson: "Without Alibaba, my coffee would just stay in the warehouse. Now fly to 10 countries!"

Similarly, the Vietnam National Pavilion (Vietnam Pavilion) on Alibaba has supported 200 businesses like Mr. Hung, with a conversion rate of 7% (the highest in the region).

Image: Opening ceremony of Vietnam National Pavilion on Alibaba - an opportunity for coffee.

Challenges and Solutions - How to "Sell Effectively on Alibaba" in 2026?

Challenges: Competition from Brazil, high logistics. Solution from Alibaba Vietnam:

• Free training: Workshop "Selling B2B coffee" at Dong Nai branch.

• AI tool: Analyze industry trends.

• Logistics support: Connect with DHL, FedEx through the platform.

Industry trends on Alibaba 2026: "Ready-to-drink" coffee (bottled instant coffee) is forecast to increase by 45%.

The Future of Vietnamese Coffee - "Made in Vietnam" Will Dominate Alibaba

With the export market trend towards sustainability, Vietnamese coffee will explode. Forecast for 2026: Turnover of 5 billion USD, thanks to the increasing ease of opening an Alibaba store.

Are you a farmer or small business? Don't hesitate! Contact for advice on opening an Alibaba booth today via Mr. Dan - 0987258510. Alibaba Vietnam is ready to accompany, from setting up the store to closing the first deal.

Let Vietnamese Coffee "Tell the Story" on Alibaba!

From a hot cup of coffee to a global journey - it's the happiest market story in 2026. Opening a stall on Alibaba is not just a business, but a way to spread Vietnamese culture.

Contact now: ALIBABA.COM VIETNAM COMPANY LIMITED

• Headquarters: 19th Floor, Saigon Center, 67 Le Loi, District 1.

• Mr. Dan: 0987258510.

• E-mail:[email protected].

Action today – Success tomorrow! Watch part 2: "Vietnamese Seafood - Blue Sea Superstar on Alibaba".