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Home/News/ MARKET STORY PART 02: Vietnamese Seafood - From Village Ponds to International Banquet Tables via Alibaba
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3/12/2026

MARKET STORY PART 02: Vietnamese Seafood - From Village Ponds to International Banquet Tables via Alibaba

In the series "Market Stories" - a fun newspaper version but full of official data - today we will "dive" into the shrimp pond, then "swim" to the global ocean through Alibaba Vietnam. From Binh Duong farmers to Dong Nai businesses, anyone can turn Vietnamese seafood into an export "superstar".

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MARKET STORY PART 02: Vietnamese Seafood - From Village Ponds to International Banquet Tables via Alibaba

Can you imagine? A tiny white-legged shrimp, raised in a village pond in the Western region of the river, after a few months "flys" straight to the luxurious banquet table of a Japanese restaurant, or makes a popular sushi dish in America? Not a Hollywood movie, but a 100% real story that is happening every day thanks to opening a store on Alibaba!

In the series "Market Stories" - a fun newspaper version but full of official data - today we will "dive" into the shrimp pond, then "swim" to the global ocean through Alibaba Vietnam. From Binh Duong farmers to Dong Nai businesses, anyone can turn Vietnamese seafood into an export "superstar".

What are you waiting for? If you are dreaming of exporting through Alibaba, call Mr. Dan – 0987258510 for free and in-depth advice on opening an Alibaba store!

In Viet Nam's Mekong Delta, 'shrimp-on-rice' combats salinization

Image: Mekong Delta farmers harvest fresh shrimp - the beginning of a global journey.

Vietnam Seafood 2025 - Record of 11.3 Billion USD and the Story "From Village Pond to Banquet Table"

Who said Vietnamese seafood is only sold domestically? In 2025, Vietnam's seafood industry has set a new record with export turnover reaching 11.3 billion USD (up 12.4% compared to 2024) - the highest number ever! According to the official report of VASEP (Vietnam Association of Seafood Exporters and Producers), this is vivid evidence of the industry's resilience despite facing global trade barriers.

"Hot" data for you to easily visualize:

  • Shrimp: 4.6 billion USD (up 19%) - still the "king" of exports.

  • Pangasius: 2.2 billion USD (up 7.5%).

  • Squid & octopus: 758.7 million USD (up 15.5%).

  • Crabs and crustaceans: 384.9 million USD (up 18.7%).

Main market? China & Hong Kong lead (2.45 billion USD, up 29%), US (1.9 billion USD), Japan (1.7 billion USD), EU (1.1 billion USD). In particular, the CPTPP volume skyrocketed by 20.8% to 3 billion USD - proving that the FTA is having a strong effect.

Shrimp and salmon show their strengths in new global seafood trade map |  The Fish Site

Image: Map of global seafood export flows - Vietnam is "making waves" strongly.

Quick comparison table (VASEP & Vietnam Customs data):

Year

Turnover (billion USD)

Growth (%)

Key products

2024

~10 billion

+8

Shrimp, pangasius

2025

11.3

+12.4

Shrimp +19%, CPTPP +20.8%

2026 (target)

11.5

+2%

Added value, sustainability

These numbers do not "fall from the sky". They come from the village shrimp ponds, from farmers who know how to take advantage of effective sales on Alibaba to connect directly with international buyers.

Export Market Trends 2026 - Vietnamese Seafood "Hotter" Than Ever on Alibaba

In 2026, export market trends will focus on three words: Green - Value - Traceability. Global buyers don't just buy shrimp, they buy "sustainability stories" from pond to table.

AboveAlibaba.com, the Fisheries & Sea Food industry is in the top of the highest growth in the region (according to global B2B trends 2025-2026):

  • Searches for “Vietnamese shrimp” increased sharply.

  • Value-added products (processed shrimp, sushi grade, ready-to-cook) increased by 25-30%.

  • ASC, GlobalGAP, HACCP certification requirements are increasingly strict.

The industry trend on Alibaba is clear: European and American buyers prioritize booths with farm-to-table videos, sustainable certification and flexible MOQ (suitable for Vietnamese SMEs). A Vietnamese stall only needs to post 10-15 frozen shrimp products + farming videos to receive 30-50 inquiries/month!

Vietnam Seafood Export Statistics 2024-25: Opportunities and Challenges -  TradeImeX Blog

Image: Vietnam seafood export statistics 2024-2025 - proof of strong growth momentum.

First Step - How to Open a Store on Alibaba for Seafood Businesses

Opening a store on Alibaba has never been easier! Alibaba Vietnam – COMPANY LIMITEDALIBABA.COMVIETNAM – has supported thousands of seafood businesses from Binh Duong to Dong Nai.

Contact now:

  • Mr. Dan: 0987258510 (specializing in consulting on exporting shrimp and pangasius)

  • E-mail:[email protected]

  • Head office: 19th Floor, Saigon Center Building, 67 Le Loi, District 1, Ho Chi Minh City

  • Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot

  • Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Bien Hoa City, Dong Nai

  • Branch 3: 510 Kinh Duong Vuong, Binh Tan District, Ho Chi Minh City

5 super-fast steps to open a store (according to official Alibaba 2026 instructions):

  1. Registerseller.alibaba.com→ Select Gold Supplier package.

  2. Business verification (aquaculture license, export certificate).

  3. Set up a booth with 360° photos, pond videos, and ASC certificates.

  4. Post products: White-leg shrimp, pangasius fillet, frozen fresh squid... add keywords "Vietnamese shrimp export", "Pangasius B2B".

  5. Activate Trade Assurance to give buyers 100% peace of mind.

Effective sales tips on Alibaba: Post a video "A day at the Mekong shrimp pond" - interaction increases by 250%! After only 3 months, many farmers have closed their first orders from Japan.

7 Top Seafood-Exporting Countries in The World | Alibaba Blog

Image: High-end seafood products - ready to "go live" on Alibaba.

Real Case Study – From Binh Duong Farmer to Million USD Thanks to Alibaba

Listen to the funny story of Mr. Minh, owner of a 3-hectare shrimp pond in Binh Duong. In 2024, he only sold to domestic traders, earning just enough profit. Then he decided to open a store on Alibaba to support Alibaba Vietnam.

Results after 14 months:

  • Sales 2025: 1.8 million USD (up 450%).

  • Market: 60% Japan (sushi grade shrimp), 30% US, 10% EU.

  • Hot product: ASC organic white shrimp - price 12-15 USD/kg.

Mr. Minh smiled: "Previously, my shrimp just lay in the pond, but now I fly to 8 countries. Thanks to Alibaba, I know exactly what buyers want: fresh shrimp, beautifully packaged, with QR codes to trace the origin!"

This is not a special matter. Hundreds of Vietnamese stalls on Alibaba Vietnam have achieved millions of USD in sales, especially in the seafood industry - where effective sales on Alibaba are helping SMEs overcome logistics and intermediary barriers.

Proud of the Vietnam National Pavilion at the World's Largest Seafood  Exhibition

Image: Vietnam National Pavilion at the international seafood exhibition - inspiration for seller Alibaba.

Challenges & Solutions – How to “Sell Effectively on Alibaba” in 2026?

Big challenge: Competition from Ecuador, India; IUU requirements, traceability; exchange rate fluctuations.

Solution from Alibaba Vietnam:

  • Free workshop "Sustainable shrimp export" at Dong Nai branch.

  • AI tool analyzes industry trends (searches for “organic shrimp” increased by 40%).

  • Logistics connection: FedEx, Maersk through the platform - reducing costs by 15-20%.

  • Supports quick ASC/GlobalGAP certification.

Industry trends on Alibaba 2026: Ready-to-cook shrimp, premium pangasius fillets, organic products - forecast to increase by 35-45%.

The Future of Vietnamese Seafood - "Made in Vietnam" Will Dominate the Global Banquet Table

With a target of 11.5 billion USD in 2026 and green growth momentum, Vietnamese seafood is ready to explode. Opening a store on Alibaba is a "golden door" that helps Vietnamese villagers connect directly with millions of international buyers.

Are you a farmer, cooperative or small and medium-sized enterprise? Don't let shrimp and fish just lie in the pond anymore! Contact for advice on opening an Alibaba booth today via Mr. Dan – 0987258510. Alibaba Vietnam will accompany from A to Z: booth design, keyword optimization, to closing the first order.

Let Vietnamese Seafood "Tell the Story" on Alibaba!

From a village shrimp pond to an international 5-star banquet table - that is the story of the most beautiful market in 2026. Selling effectively on Alibaba is not only a business, but also a way to spread Vietnamese flavor to the world.

Contact today:

ALIBABA.COM VIETNAM COMPANY LIMITED

  • Headquarters: 19th Floor, Saigon Center, 67 Le Loi, District 1.

  • Mr. Dan: 0987258510.

  • E-mail:[email protected].

Action today – Global banquet tomorrow!

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