MARKET STORY SESSION 07: Handicrafts - Vietnamese products 'beat' China on Alibaba

Vietnamese Handicrafts 2025 - Record of Nearly 4 Billion USD and the Story "From Bat Trang to the Global Market"

Who says Vietnamese handicrafts are only sold domestically? In 2025, Vietnam's handicraft industry has set a new record with export turnover reaching nearly 4 billion USD (an increase of ~14% compared to 2023) - achieving the target set by the Ministry of Industry and Trade and becoming one of the most sustainable export growth industries! According to official data from the Ministry of Industry and Trade and Vietnam Customs, Vietnam currently has more than 5,400 traditional craft villages, exporting to 163 countries and territories.

In particular, Bat Trang village (Hanoi) is the largest "capital of ceramics and handicrafts" in Vietnam: more than 850 households participate in the production and export of handmade ceramics, accounting for the largest proportion in the country, with a history of more than 700 years - where Vietnamese products "beat" Chinese products with handmade quality, unique designs and cultural stories.

Image: Artists of Bat Trang village (Hanoi) create handmade ceramics - the capital of the largest handicraft village in Vietnam, the beginning of the journey to "defeat" China.

Image: Growth chart of Vietnam's handicraft exports and related industries (2022-2023 data updated to 2025) - demonstrating the breakthrough momentum.

Quick comparison table (data from Ministry of Industry and Trade & Customs):

These numbers come from Bat Trang village itself - the land that produces the most and highest quality handicrafts in Vietnam. From here, artisans and businesses have learned to take advantage of effective sales on Alibaba to connect directly with international buyers!

Export Market Trends 2026 - Vietnamese Handicrafts 'Beat' China on Alibaba

In 2026, the handicraft export market trend will revolve around three words: Handmade - Eco-friendly - Storytelling. Global buyers don't just buy decorations, they buy "Vietnamese cultural stories" and green products.

AboveAlibaba.com, the Handicrafts & Home Decor industry is in the top of the highest growth in the region:

• Searches for "Vietnamese handicraft" and "Bat Trang ceramics" increased sharply.

• Bat Trang ceramic products, bamboo and rattan, and organic lacquer products increased by 35-50%.

• Low MOQ (50-200 products) – ideal for SMEs and craft villages.

The industry trend on Alibaba is clear: US and EU buyers prioritize booths with videos of Bat Trang craft village. A Vietnamese booth only needs to post 10-15 samples to receive 50-90 inquiries/month - and often "beats" Chinese products!

Image: Bat Trang ceramic products and handmade rattan and bamboo products - ready to "go live" on Alibaba.

First Step – How to Open a Store on Alibaba for a Handicraft Business

Opening a store on Alibaba has never been easier! Alibaba Vietnam – COMPANY LIMITEDALIBABA.COMVIETNAM – has supported thousands of artisans.

Contact now:

• Mr. Dan: 0987258510 (specializing in consulting on exporting handicrafts)

• E-mail:[email protected]

• Head office: 19th Floor, Saigon Center Building, 67 Le Loi, District 1, Ho Chi Minh City

• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot

• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Bien Hoa City, Dong Nai

• Branch 3: 510 Kinh Duong Vuong, Binh Tan District, Ho Chi Minh City

5 steps to open a store super quickly:

1. Registerseller.alibaba.com→ Select Gold Supplier package.

2. Business verification (craft village license).

3. Set up a booth with 360° photos and videos of Bat Trang artisans.

4. Post products: Ceramics, bamboo and rattan... add keyword "Vietnamese handmade ceramics".

5. Activate Trade Assurance.

Effective sales tip on Alibaba: Post a video "A day of pottery firing in Bat Trang" - interaction increases by 500%!

Real Case Study - From Bat Trang Artisan to Million USD Thanks to 'Defeating' China

Ms. Huong, owner of a small ceramic workshop in Bat Trang village, Hanoi. 2024 only sold domestically. After opening a store on Alibaba:

• Sales 2025: 1.7 million USD (up 580%).

• Market: 50% US, 30% EU.

• Hot product: Handmade ceramic vase - price 15-50 USD/piece.

Ms. Huong smiled: "Buyers choose Vietnam instead of China because they like true handmade quality!"

Image: Exhibition booth and Vietnamese handicraft products - inspiration for Alibaba seller.

Challenges & Solutions – How to “Sell Effectively on Alibaba” in 2026?

Challenge: Low-cost competition from China. Solution from Alibaba Vietnam: Free workshop, AI tools, support for "Vietnam heritage story" booth.

Industry trends on Alibaba 2026: Bat Trang ceramics, eco-friendly bamboo and rattan - increase 40-60%.

The Future of Vietnamese Handicrafts - "Made in Vietnam" From Bat Trang Village Will Dominate Global Home Decor

With a target of 4.5+ billion USD in 2026, Vietnamese handicrafts (especially from Bat Trang) are ready to "beat" China. Opening a store on Alibaba is the golden door!

Are you an artist? Contact for advice on opening an Alibaba booth right through Mr. Dan – 0987258510. Alibaba Vietnam accompanies from A to Z.

Let Vietnamese Crafts "Tell Cultural Stories" on Alibaba!

From Bat Trang village to international 5-star living room - it's the most beautiful market story of 2026.

Contact today:

ALIBABA.COM VIETNAM COMPANY LIMITED

• Headquarters: 19th Floor, Saigon Center, 67 Le Loi, District 1.

• Mr. Dan: 0987258510.

• E-mail:[email protected].

Action today – Global home decor tomorrow!