Economic fluctuations, what should export businesses do?
Economic fluctuations, what should export businesses do? Learn about the B2B model on Alibaba, how to open a store and sustainable export strategy with Alibaba Vietnam.
Ta Thi Minh Phuong
Author

1. How is the global economic landscape changing?
High inflation in many countries causes purchasing power to decline.
Geopolitical conflicts disrupt supply chains.
Logistics, raw material and labor costs continuously fluctuate.
Exchange rates change rapidly, directly affecting export profits.
In that context, export businesses - especially Vietnamese businesses - cannot continue to do business in the old way. Proactively adapting, converting sales channels and optimizing strategies is vital.
2. What challenges are export businesses facing?
Difficult to find stable international customers.
Depend too much on brokers or traditional fairs.
Lack of market data to make the right decisions.
Online stores have not been properly invested.
Export personnel lack experience in operating digital channels.
These challenges force businesses to find more sustainable export solutions, in which Alibaba and the online B2B model are becoming strategic choices.
3. What should export businesses do during periods of economic fluctuation?
Diversify channels to find international customers
Not dependent on a single market.
Not just selling through traditional relationships.
Prioritize B2B platforms with large data and buyer base.
Among them, Alibaba is the channel chosen by many Vietnamese businesses when they want to expand exports.
Proactively transform digitally in export activities
Digitize the sales and customer care process.
B2B e-commerce platform application.
Use data to analyze market and buyer behavior.
Exporting through Alibaba is a specific step in this digital transformation process.
4. Understand the B2B model on Alibaba
What is Alibaba?
Alibaba.comis the world's largest B2B e-commerce platform.
Directly connect manufacturers and exporters with global buyers.
Suitable for businesses that want to wholesale or sell in large quantities.
In Vietnam, Alibaba Vietnam plays a role in supporting businesses in opening stores and operating effectively.
How does the B2B model on Alibaba work?
Businesses create stalls on Alibaba.
Upload products, capacity profiles and factory information.
International buyers search for products and send RFQ (Request for Quotation).
The two sides exchange, negotiate and proceed with export orders.
Strengths of this model:
Proactively approach buyers with real needs.
Reduce dependence on intermediaries.
Easily measure effectiveness through data.
5. Why should businesses export through Alibaba during this period?
Reach global buyers even when the economy is difficult
Millions of active buyers every month.
Buyers come from more than 190 countries.
Import demand does not disappear, it just shifts search channels.
Optimize international marketing costs
No need to open an office abroad.
No ongoing fair costs.
The cost of opening a booth is clear and easy to control.
Have data to make accurate decisions
View product search trends.
Target market analysis.
Evaluate the effectiveness of each export product.
6. What do businesses need to prepare to open an Alibaba booth?
Prepare business profile
Business license.
Factory/manufacturing information.
Certificate (if any).
Prepare suitable export products
Products have competitive advantages.
Prices are suitable for international markets.
Has stable production ability.
Prepare personnel to operate the booth
People respond to inquiries quickly.
Know how to communicate in business English.
Understand the basic export process.
If your business is not ready, you can choose consulting to open an Alibaba store to avoid initial mistakes.
7. Common mistakes businesses make when exporting through Alibaba
Open a store but do not optimize the content.
Posting sketchy products, lacking images.
Buyer response is slow.
No data analysis.
Expect orders immediately.
Getting advice on opening a booth right from the beginning will help businesses save a lot of time and costs.
8. Strategy to operate Alibaba booth effectively during economic fluctuations
Optimize store content according to B2B SEO standards
Product title is clear.
Keywords that meet the buyer's needs.
Images of the factory and production process.
Focus on key products
Do not post too many products spread out.
Prioritize products with good profit margins.
Build a professional image.
Respond to inquiries quickly and professionally
Increase conversion rate.
Create trust with international buyers.
Rated higher by Alibaba.
9. Alibaba Vietnam's role in supporting export businesses
Consulting on opening a suitable booth.
Instructions for operating the booth.
B2B export skills training.
Support in resolving technical issues.
This is a great advantage to help Vietnamese businesses be more confident when exporting through Alibaba.
ALIBABA VIETNAM COMPANY - EXPORT E-COMMERCE FLOOR
• Head office: 19th Floor, Saigon Center Building, No. 67 Le Loi Street, Ben Nghe Ward, District 1
• Email: [email protected]
• Phone: (+84) 987 258 510
• Branch 1: 10th Floor, Becamex Tower, 230 Binh Duong Avenue, Thu Dau Mot, Binh Duong
• Branch 2: 9th Floor, TTC Plaza, Vo Thi Sau, Thong Thong Ward, Bien Hoa City, Dong Nai
• Branch 3: 123 Cong Hoa, Ward 12, Tan Binh, Ho Chi Minh City 700000, Vietnam
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